Work History

Work History
Oct 2007 - Present

Principal and Chief Marketing Officer

Alan See CMO Temps, LLC
Interim, Part-Time or Project-Based: My focus will be on building a content-based sales lead generation program that is supported by a well designed social media strategy. Why use a temporary Chief Marketing Officer? 1. You need executive level marketing leadership now, but don't have the 6 months or longer it will take your HR department to find the perfect fit. 2. You need someone to "make it happen" immediately. Not someone who needs to ramp up and play to the political landscape. 3. You can’t financially commit to a full-time W2 CMO who has the skills and experience you desire. 4. Your organization needs help understanding how to use social media. And you've realized that a marketing intern is not a smart answer to that very complex problem. Need digital expertise at the board level? With digital talent the most prominent board member challenge is often the stark generation gap. I have the experience and social media knowledge to close that gap. References: DocuStar - Chief Marketing Officer = • Increased monthly online leads by 275% • Increased Twitter followers over 650% • Increased Twitter followers of key executives from 300 to over 30K • Increased Klout score over 70% Dayton Sharks - Strategic Social Media Marketing Advisor • Increased Twitter followers 700% (2X the # of last yrs CIFL champ) • Increased FB “Likes” 5,800 • Increased Klout score 25% • Average Unique Clicks (email mktg): 4.5% (31% > industry avg) • Season Ticket Sales: Sales up 38% even with price increase • Box Office Sales: Sales up 1,818% even with box office ticket price increase • Group Sales: 20% increase • Promotional Ticket Product Sales: 100% increase • Home Opener Merchandise Sales: 166% increase • Sponsorship: 20% increase from returning advertisers MindLeaders - CMO • Created over 3,000 sales leads in 3 months at CPL of < $40. • Increased Twitter followers over 500% • Increased Klout score over 54% • Increased LinkedIn Group members over 220%
Oct 2011 - Dec 2012

Chief Marketing Officer

Key Initiative: One year assignment with a focus on transitioning MindLeaders into a social media marketing organization. In October 2012 MindLeaders was acquired by Skillsoft ( ). Overall Accountabilities / Strategic Challenges * Responsible for the company's national marketing organization, including; social media marketing, advertising, public and analyst relations, and corporate communications. Actions & Results * Designed and implemented the MindLeaders Talent-Ready Assessment ( ), Learning-Ready Assessment and Leadership-Ready Assessment. These assessments are high-level lead generation tools that create credibility, generate interest and provide better access to senior-level decision makers (see projects). * Created over 3,000 sales leads in 3 months at a cost per lead of less than $40. * Successfully designed and implemented new digital media marketing strategy. * Improved Search Engine Optimization (SEO) and Search Engine Marketing (SEM) results through the use of social media; including, LinkedIn, Facebook, Twitter, YouTube, corporate blogs and video. ** Increased Twitter followers over 500% in < 10 months. ** Increased Klout score over 54% in < 10 months. ** Increased LinkedIn Group members over 220% in < 10 months.
Mar 2009 - Oct 2011

Chief Marketing Officer and VP

Berry Network Inc., an AT&T Company
* Responsible for the company's national marketing organization, including: social media marketing, product marketing, market research, advertising, creative services, public and analyst relations, and corporate communications. * Member of AT&T Social Media Council, AT&T Twitter Ambassador Group and featured blogger on the AT&T Networking Exchange Blog. * Designed and implemented the Berry Network Social-Ready Assessment ( The SRA is a high-level assessment tool that creates credibility, generates interest and provides better access to senior-level decision makers. * Designed and implemented the Berry Network Amplifying Media Performance (AMP) Assessment. The AMP Assessment is a high-level measurement tool that provides a comprehensive view of how well an organization is marketing across the four stages (Awareness - Search - Evaluation - Purchase & After Sales Support) of the consumer buying process. * Designed and implemented the Berry Network YP Deals (Daily Deals) program on Twitter through funding secured through the AT&T Innovation Pipeline process.
May 2002 - Oct 2011

Associate Faculty

University of Phoenix
Associate Faculty, Cincinnati Campus College of Undergraduate Business and Management / College of Graduate Business and Management. Certified to facilitate courses in Marketing, eBusiness, Management Theory, Critical Thinking and Business Ethics. * Authored and published thought- leadership articles and blogs focused on Marketing, Business Intelligence, CRM Strategy & Transformation, and Software Quality through Application Lifecycle Management. * Proven knowledge of adult education principles and practices, curriculum development, and academic content.


1983 - 1986


Abilene Christian University
Graduated summa cum laude
1979 - 1981


Abilene Christian University
Graduated magna cum laude
1978 - 1979

Grinnell College
1977 - 1977

United States Naval Academy
Appointment from the State of Iowa



Email Marketing

Social Networking

Market Planning

Sales Process

Executive Management


Strategy Development

Integrated Marketing

Business Strategy

Management Consulting

Cross-functional Team Leadership

Web 2.0



Solution Selling

Business Alliances

Go-to-market Strategy

Demand Generation

Customer Relations

Enterprise Software

Data Warehousing


Customer Service

Organizational Development

P&L Management

Customer Engagement





Business Intelligence

Business Development

Marketing Management

Market Research



B2B Marketing

Product Management

Thought Leadership

Competitive Analysis

Sales Management

Social Media

Strategic Planning

Marketing Strategy


Product Marketing

Social Media Marketing

Digital Marketing


Lead Generation



Associate Faculty