Alan Rodriguez

Work History

Work History

Marketing

BBVA-Bancomer
Mexico City. Marketing and communication consultant.

Marketing Executive

DAIMLER Agencies, Monterrey, Mexico
Marketing Executive

Marketing Executive

GAS NATURAL MEXICO, Monterrey, Mexico
Marketing Executive

Product Marketing Manager

TERRA LYCOS
Monterrey, Mexico Product Marketing Manager

Product Marketing Manager-It Department

NARANYA OMNIMEDIA
Monterrey, Mexico Product Marketing Manager-IT Department

Business Consultant

Coca Cola Company
SINTEC-Caracas, Venezuela Business Consultant

Product Marketing Manager

Axtel Store and IPTV
AXTEL-Monterrey, MX Second largest telecommunication company in México with 6, 500 employees. Product Marketing Manager- Transformed 70-customer service centers into Stores. Through the creation of business models and new delivery systems, reached sales of 100K monthly with new products from Apple, Motorola, Dell, Lenovo. Coordinated the marketing operations for internet broadband and customer premises equipment reaching record sales(16% increment). Developed the product definition and first business model for IPTV service

NARANYA ENTERTAINMENT

NARANYA ENTERTAINMENT
Monterrey, MX Leader in Mobile Media & Technology in Latin America. Information and entertainment products and services.

Marketing Manager-Marketing

Mobile Commerce
Marketing Manager-Marketing Department Coordinated marketing operations in Mexico and Latam. Managed $2M advertising budget(tv, wap, web, sms, apps) and lead a team of 10 product managers, analyzed business metrics that lead to raised 600, 000 new users in one year by implementation of new marketing strategies BTL. Launched 10 products in Latin America including 2 in Brazil and increased sales in 20% in Q4 of 2012.

Manager, It Department

Mobile Commerce NARANYA ENTERTAINMENT
Manager, IT Department Designed mobile payments API for Mexico in 8 months. Defined and implemented a Campaign Builder Platform, which enables the creation of mobile campaigns in a shorter time(from 1 week to 1 hour) Defined business model for a coupons Mobile App and Mobile Payments

Business Consultant

GAZELLES INTERNATIONAL
Vancouver, Washington, USA Executive education, coaching and technology to build and execute a strategic plan. Business Consultant for Latin-American Markets-Part time

Business Systems Intern

BLOUNT INTERNATIONAL
Business Consultant for Part time Still defining business and marketing plans to launch their services in Mexico and Latin America. Lead a market research focused on quantitative and qualitative information.-Portland, Oregon, USA Global manufacturer and marketer of equipment for the forestry, garden, farm, ranch, and agriculture. MBA Internship-Business Systems Intern at Information Technology Department Created the Project to deploy Share Point in the company as part of a change management strategy. DB management & info analysis to optimize product labels. Savings calculated in 50K per year.

Education

Education

BACHELORS

ITESM

M.B.A

University of Portland School of Business

Skills

Skills

INTERNSHIP

garden

Equipment

QUANTITATIVE

Still

STRATEGIC PLAN