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Work experience


Caracas, Venezuela


Orlando, FL

Digital Strategy Producer

Santa Monica, CA Digital Strategy Producer(contract) Implemented changes in conjunction with business stakeholders, marketers, leadership as well as Brand Managers to support strategic direction of G| R's brands. Lead in the development and execution of digital programs at the platform and content level, including new Spanish site.(New Spanish site did so well it outperformed the English one) Helped produce 9 commercials including lead role in 2 Spanish commercials. Monitored and reported on milestones, performance and KPIs as well as platform updates, bugs and changes that affect customer experience. Provided metrics and trend reporting which directly affected content edits. A/B testing. Assisted the senior brand manager in the execution of digital campaigns and content. Used valuable data in Omniture to show that the Spanish Market is Beneficial and lead strategic changes for Display and CRM. Worked on the following brands: Proactiv, Proactiv Mobile(Español), Proactiv Canada, Meaningful Beauty Canada, SheerCover Canada, Supersmile, Natural Advantage, Malibu Pilates, and X-out Mobile. Canada Brands improved 14%.

Weber Shandwick

Weber Shandwick
Los Angeles, CA

Product Manager


Playa Vista, CA Product Manager

Managing the Products life cycle for Roku, Samsung and PlayStation clients Using available data to help Guide the CRM and Marketing teams to make the right changes. Helped lead the development of the new Target and Samsung SDK's(Including Target Ticket) Analyze existing and new technologies as well as market developments and competition and develop product technical specifications and requirements according to needs. Gather and prioritize product and customer requirements, define product vision, and work closely with engineering, development, and manufacturing to oversee and approve product designs, enhancements, and quality. Direct the integration of technical aspects of the product. Track market trends and competitive offerings, interface with customers and sales organization to drive product direction and ensure capabilities meet market needs and customer satisfaction goals. Through knowledge of online video distribution and entertainment industries Strong technical background and guides engineering in balancing the customer's needs with resource constraints and market competition

Digital Producer

Onboard Experiential Marketing
Culver City, CA Digital Producer(Freelance) Helped plan, manage and deploy an interactive RFID experience for Nike NTC Santa Monica(March 2014) Managed relationships with third party vendors in development of a web app for the event to serve as a registration platform, let guests pick sessions and other interactive functions. Manage the project schedules and timelines, as well as invoices and budget for the overall project. Onsite for event day to help with any Tech or RFID issues, 1500 person event on Santa Monica beach.


Interactive Marketing
Creative Producer, (Contract) The Creative Producer's role is to manage the digital banner ad campaign for the theatrical window of Paramount's releases. Manage creative digital media vendors for the production of units from start to finish. Work closely with the media agency and site publishers to gather requirements and keep up with deadlines and scope changes. Manage project budgets and invoicing, working as the go-between with our vendors and finance team to ensure everything if processed properly. Work with Legal to develop RFPs, SOWs and Contracts for 3rd Party Vendors as well as clearance for all digital marketing materials. Work with Creative Services to maintain a cohesive campaign across all platforms. Work with tech departments to maintain proper formatting and quality control of digital assets. Work with internal team on execution of online promotions, giveaways and contests.

Digital Project Manager

Digital Project Manager Project Manager I worked closely with the product, programming, operations and marketing teams to create and maintain comprehensive project plans and to communicate progress, risks, changes and delays along the way to appropriate stakeholders. Worked on the Development of ConTV. Develop project plans, timelines and key task tracking for digital network initiatives Work with key stakeholders externally and internally to develop project communications processes Develop and Implement content delivery processes and workflows Working inputting Metadata into MPX for Content Library Communicate project status to executive team and key team stakeholders Work on development of COntv, a new OTT channel on various platforms Paramount Pictures





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