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Aladrian Dro!:) Goods

Passion. Hustle. Execution.

Work experience

Head of People Relations / Master of Awesome

Project Snowball Inc
Sep 2012Present
  • Lead recruitment effort that grew team by 14 people in less than 4 weeks
  • Designed, distributed, and conducted Customer Market Validation survey
  • Created, coordinated, and maintained relationships between Snowball and our main stakeholders, people
  • Evangelized all new team members through welcome to Snowball orientation
  • Validated business model through interviewing talent bookers, management, and artists
  • Worked virtually with team members worldwide including Spain, California, and Pennsylvania
  • Coordinated Snowball Share Funding Events collaborating with UCSB student organizations and The Savoy
  • Established a community of over 300 music fans to share the music they love

Activities Tent Manager - Coachella

AEG / Goldenvoice
Apr 2014Apr 2014
  • Ensured everything was copacetic over the course of 2 weekends
  • Generated all Coachella Activity related tweets

Music Panel Volunteer

Mar 2014Mar 2014
  • Facilitated over 100 panels during the course SXSW Music Conference with a team of 40 volunteers from across the country.

Marketing Events Coordinator

Mar 2013Dec 2013
  • Successfully planned, managed, and executed logistics surrounding shipping, hotel room lists, lead generation and imports, staffing schedules, post-show surveys for over 30 trade shows, corporate events, and networking mixers in less than 9 months

  • Conducted imports for all event generated leads into

  • Worked directly with various internal and external vendors for booth prizes, collateral, and swag

  • Designed event marketing materials using Photoshop and Adobe Illustrator when needed

  • Assisted in the production and execution of 3 live webinars using GoToWebinar

  • Member of the surprise birthday committee
  • Pitcher on company Kickball Team

English Teacher

Madrid, Spain
Sep 2012Mar 2013
  • Enhanced student confidence and comprehension of the English language through conversation, reading, and writing
  • Prepared students for FCE, IELTS, CAE, TOEFL, English sufficiency exams
  • Specialized in one-to-one teaching method
  • Conducted Business English classes and lead discussion on leadership, marketing, professional relations, and other relevant topics


Kobe Bryant Academy
Jul 2012Jul 2012
  •  Coordinated the transition of 800+ campers from locations across campus
  •  Organized line control and food distribution for 800+ hungry and hyper campers
  •  Assisted in keeping the camp running on schedule
  •  Provided any on-campus resources needed by the camp directors
  •  Prepared amazing speeches for the intern huddle to keep everyone motivated and energized

Cultural Arts & Lectures Coordinator

UCSB AS Program Board
May 2011Jun 2012
  • Coordinated 3 major first time events: Common in Campbell Hall(850 capacity), Poetry Slam Showcase (350 guests), and Mirazozo Luminarium (6, 000+ over 4 days)
  • Assisted in execution of approximately 40 events and ranging from movie screenings and lectures to concerts and festivals
  • Researched, contacted, negotiated, and settled deals directly with agents and served as direct contact for all speaking, cultural, or alternative music engagements
  • Coordinated hospitality at Extravaganza 2012 for 250 people including headliner Snoop Dogg and entourage
  • Organized, created, and coordinated budgets, itinerary, and staff assignments for each event
  • Advocated for diversity of talent to cater to the underrepresented communities on campus

Resident Assistant

UCSB Housing & Residential Services
Aug 2010Jul 2011
  • Built an inclusive community amongst 1, 300 residents in Santa Catalina and staff of 25 Resident Assistants
  • Planned approx. 30 educational and social programs including 2 festivals and a leadership conference
  • Oversaw the well-being and encouraged the growth of 150 unique residents
  • Resolved resident conflict including roommate arguments, safety concerns, and beloved fire alarms
  • Provided valuable and realistic guidance and support for residents
  • Educated residents about campus resources through organizing tours, inviting them to campus events etc

Lead Team Manager

UCSB Women's Basketball
Sep 2008Jun 2010
  • Ensured fluidity of games and practice
  • Served as a liaison between players and staff successfully communicating details regarding hotel assignments, travel information etc.
  • Worked directly with the Director of Operations to coordinate team apparel orders, hotel reservations, and national film exchange
  • Represented UCSB as we won the Big West Championship and met Stanford in the NCAA National Tournament in 2009



Customer Development
Using Steve Blank's Lean Launchpad Methodology I lead Customer Development for 2 social music startups, Snowball & Fonogram.
Event Planning
If there is one thing I bring to a team day in and day out, it's energy.


Mathew Obergfoll, Regional Sales Manager - Treasury Management at Wells Fargo

"Aladrian was known as our "swiss army knife" and was a great asset to our team. She has a great attitude and strong work ethic."

Katya Armistead, Dean of Students / Director of Office of Student Life, UCSB

"Aladrian is a person with an amazing amount of energy and spunk. She is so much fun to work with because she lets nothing stop her. I have had the pleasure of having Aladrian in a course that I co-taught and then was able to work closely with her on a leadership project. Not only was she thoughtful, insightful, and talented, but she was curious, thought out side of the box, and showed that she really cared for the well being of others. I love working with Aladrian, I can't wait to see what she does next!"