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Akshay Chakrapani

Marketing/Business Development Manager

Summary

A sales management professional with ten years' of experience, I have worked on marketing and sales of real estate projects, financial products, hospitality marketing and sales of IT products and services. I have a proven track record of developing new business and motivating a team to consistently exceed targets. I have a degree in Masters of Information System from Central Queensland University and a full time degree in Masters of Business Administration, Marketing majors from IIIM, Jaipur and I am now seeking a new professional challenge.

KEY STRENGTHS 

Primary Skills

A qualified international marketer and master of information systems with a global mindset and a varied and technical background. Interested in sales management, internet marketing and business development

  • Good understanding of real estate marketing strategies. 
  • Well versed with  lead generation and identifying/converting key clients
  • Excellent communication with clients and understanding their business requirements
  • Proven track in meeting revenue goals in time effective manner
  • Five years’ experience in customer service both face to face and through digital mediums
  • Strong business development capabilities 
  • Experience in developing sales and marketing collateral
  • High level cross-cultural written and communication skills
Sales Management 

Well versed with sales life cycle and able to attract new clients through various strategies and team management. Able to train sales executives to garner more sales along with exceptional command over site visits.

Research

Background in market research and data collection and analysis.

PROFESSIONAL MEMBERSHIPS 

  • Australian Computer Society : Member since: May 2010 

 

 

Work experience

2016Present

Sales Manager and Digital Marketing Manager

The Crown Group, Jaipur

The company is a renowned name in Jaipur;s real estate market and among the initiators of affordable housing projects. The organization also deals in liquor imports and frenchisee owners of various media channels such as Khabar Fast and Sadhna Plus News Channels. 

Key Responsibilities and Performance Indicators

When I joined the company the sales teams were not very professional in their approach and there was no organized team structure to manage and implement sales strategy. I was expected to organize the team and to train them in order to achieve targets in a time effective fashion. Some of my key performance indicators were: 

  • To generate genuine/verified leads for in house real estate projects through various digital touch points. 
  • To Manage the sales team and make sure the potential clients/leads are followed in a time bound fashion 
  • To Increase the organizations presence by managing the marketing activities such as organizing canopy activity close to the project location and to educate walk in queries to visit the site location and meet our sales representatives. 
  • To maintain necessary excel data for ROI calculation and to identify cost per lead. 
  • Well versed with PRI and Bulk messaging, Whatsapp Marketing and Email Marketing 
  • To create a unique sales and digital marketing strategy in every three months to attract more clients and to keep up with the changing dynamics of digital marketing techniques. 

Key achievements 

  • Successfully managed to bring 400 final buyers for the company's affordable housing project i.e. Vaishali Jewels in a time duration of 4 months through Bulk SMS campaigns, email marketing and radio advertisements. 
  • Successfully garnered hundreds of verified leads from various social media platforms and enhanced company's overall presence over social media platforms. 
May 2013Feb 2016

Marketing and Business Development Manager.

Flashing Squares Technologies (P) Ltd., Jaipur and Noida.

The company primarily deals in software and website development along with services like S.E.O, S.E.M, P.P.C and Domain name Registrations. Managing Organisations like Barker’s Estates, Gurgaon On Call, Kaisha Realties, Sabzikart.com to name a few.

Key responsibilities

My responsibility was to look after the overall sales of the all the products and services besides closely observing the key trends of lead generation/management and strive to convert the potential leads into successful clientele. My key functions in the organization were:

  • Develop and execute sales strategies
  • Maintain and strengthen a large portfolio of clients
  • Coach, mentor and motivate sales team
  • Manage sales budgets and set targets

Key achievements

  • Closed major deals and followed up senior business relationships with Getit Infomedia, Askme.com, Gurgaon On call, Barkers Estates UK, Kaisha Realties, Sabzikart.com, Amrapali Jewels-Jaipur.
  • Hands on experience in lead management, nurturing the lead and lead conversion.
  • Worked closely with the product development team for various new business ideas of clients such as Sabzikart and Vibestash Art Stores.

Jul 2008Mar 2012

Marketing Manager

Bhoj Pty. Ltd, Docklands, Melbourne

A leading event and hospitality company of Melbourne located at the most busy Docklands Area. The company hosts events like celebrity dinners, Sessions with eminent speakers along with a 200 seater Restaurant. The company also have some presence in wine wholesale and procures wines from across the globe and distribute the same in the local market at competitive prices.

Key responsibilities

  • Responsible for successful operation in entire premises in maintaining the quality standard expectations established by the board.
  • Liaised with local as well as international suppliers to make buying decisions
  • Played a key role in development of the software required for P.O.S.
  • Assisted the owners to china for studying the wine market and analysis of cost advantage particularly in Pu-dong (shanghai area).
  • Conducted weekend wine testing sessions at number of occasions to attract customers along with various loyalty programs.
  • Liaised with channel 7 for making the restaurant an official partner in commonwealth games aired in Victoria in 2010.
  • Management of special events such as legend lunches with speakers like Vivian Richards, Shane Warne etc. Musical evenings and other functions.
  • Manage all sales related aspects for allocated accounts
  • Developed product literature and sales collateral

Key achievements

  • Initiated and implemented marketing and promotional activity.
  • Conducted staff briefings and held staff meetings as required to communicate information.
Aug 2007Oct 2007

Assistant Manager – MT

HDFC Bank, Jaipur

Key responsibilities

  • Responsible for maintaining good customer relations.
  • Sales of Banking and financial products.
  • Performed variety of duties during training viz. welcome desk, opening accounts, fixed deposits, Cashier etc.
  • Recruited a Tide agency for sales of credit cards, current and savings accounts.
Mar 2006Aug 2006

Market Researcher Internship

Colgate-Palmolive India, Jaipur

A global conglomerate and biggest players in Dental healthcare, Colgate Palmolive was planning to get a better distribution channel by removing the wholesalers and adding more distributors in the Jaipur region. As a part of our research we have identified key extents of improvement in branding and located regions where retailers were not getting products directly from the distributors.

Key responsibilities

  • Look after product visibility and promotions.
  • Research on market expansion and follow up of the distribution channel.

Education

Mar 2008Mar 2010

Master of information systems

Central Queensland university, Melbourne, Australia

Majoring in Internet Marketing & International Business

Apr 2005May 2007

MBA

India International Institute of Management (IIIM), Jaipur

Master of Business Administration-Marketing and Finance

20022005

Bachelor of Arts

Rajasthan College, University of Rajasthan, Jaipur

Majoring in Social Anthropology and Public Administration

2002

Senior Secondary and Higher Secondary

Saint Soldiers Public School, Jaipur

HOBBIES & INTERESTS 

  • Content Writing / Blogging
  • Painting
  • Reading

Personal Details

Date of Birth : 22nd January 1983

Father's Name : Mr. Ramesh Chakrapani

Address : B-18, Sunder Nagar, New Sanganer Road, Mansarover, Jaipur - 302020, Rajasthan.