Senior Campaign Management Specialist
THEOREM IND PVT LTD Mysore
Senior Campaign Management Specialist-SCG Email Operations ð Provided service for EPSILON, which mainly deals with the Email Marketing. ð Citicards, JPMorgan Chase, BMW, TIAA, GILEAD, Boehringer Ingelheim, IKEA etc are some of the client accounts worked for. ð Setting up both static and dynamic email campaigns on DREAM Platform. Creating List logic using Queries. Creating segments based on the list logic. Testing[Subject line, from name] using a method called and A/B variant. Testing in ISP(internet service provider) in all email domains like Gmail, yahoo, hotmail, AOL domain to check rendering issue, image rendering and inbox landing. Pre QA of Content: checking the ASCII, Junk char, space in the image path. Setting personalization where ever required, conditional scripts. Scheduling on client approval of the campaign. pulling post deployment reports after 24 hours of the campaign deployment. Suggesting clients to do best practices in email marketing Post deployment reports: Open, Click, Hard bounce, Soft bounce, Unsubscribe, Pass through (Best practices: Add to address, physical address, unsubscribe and privacy urls etc) Along with the above activities was tracking the request using CRM(Heat) to maintain the correct turnaround time(TAT) on each task, assigning the request, proofs sent, counts for approval, deployment of the campaign. Maintaining daily status report and monthly reports to help billing. Other related duties, special task, when assigned by managers. ð Acquired high level of understanding of the relevant steps and associated business related area. ð Ensuring Service Level Agreements are met which in turn had a direct impact on the team and the process. ð Mentoring new recruits on the floor. ð Successfully completed all tasks assigned within specified time period. ð Was actively involved in team activities and proved to be an excellent team player. Achievements ð Won a number of customer appreciation. ð Received spot award for managing the work when the volume was high.