Artur Kocharyan

Artur Kocharyan


A strategically minded International product management and business professional. Adept at working in new and emerging markets with blue chip software, hardware and service organizations to deliver full product life cycle management and associated go to market strategies.

  • 15+ years’ experience in high tech industry, including hardware, software and services
  • 8+ years of global high-tech product line management at a blue chip company
  • Successful revenue leadership of up to USD60m
  • As an entrepreneur, created a fast-growing computer sales business
  • INSEAD MBA and MSc in computer science

Work History

Work History


Ministry of Defense

Key responsibilities and achievements

  • Set up and ran computer service unit
  • Trained and led 5 people
Apr 2000 - Dec 2008


3Com is a global company with a turnover of $1.3 billion, delivering secure voice and data solutions to enterprise and small business customers worldwide.

GLOBAL PRODUCT LINE MANAGEMENT, Small and Medium Business (SMB) Solutions

2007 – 2008Product Line Manager, SMB security and new platforms

2003 – 2006Senior Product Manager, SMB broadband access and SMB switches

2000 – 2003Product Manager, SMB switches

Reported to the Worldwide VP, SMB based in the USA

Key Responsibilities

·P&L responsibility for a $60m per annum set of SMB product lines (driving improvements in process)

·Defined world-wide goals and chartered global strategy

·Owned global product roadmap priorities and led new product needs assessment

·Drove cross-functional New Product Introduction (NPI) teams. Supervised a product manager based out of Canada (working through restructuring and change)

·Negotiated and led projects in association with internal engineering, Far East OEM/ODM suppliers, tier1 silicon vendors and software partners (cost reductions)

·Managed the entire product life cycle from concept to obsolescence to achieve revenue and profitability growth:

oDefined and executed Marketing Plans and launches, including positioning, pricing and on-going sales promotions

oManaged forecasting, product transitions and end-of-life phases

oSupported sales teams in closing major deals and presented at sales and customer events

Key Achievements

·Led over 30 global launches introducing over 60 new products

·Introduced new lines of SMB LAN switching products bringing incremental revenue of $40M over 2 years

·Launched SMB broadband router product line, increasing quarterly sales from $1.5M to $7M in 4 quarters

·Led global launch of 3Com’s 11n wireless product set

·Changed global pricing of desktop switching portfolio resulting in 20% revenue growth

·Repositioned WAN security products with 110% revenue growth in one quarter

·Structured and helped to close Service Provider deals totaling over $40M

·Led security trade up promotion that resulted in effective transition of customer base to new platform

·Pioneered enterprise grade subscription service on complete product line of SMB routers

Defined new generation of converged SMB all-in-one VoIP and data security solutions

May 1998 - Nov 1998

Founding Partner

Microco Ltd

Key responsibilities and achievements

·Responsible for strategy development, operations management and marketing

oCaptured over 50% of national laptop computer market in less than 6 months

Oct 1995 - May 1998

Investment Officer

Small Enterprises Revolving Loan Programme

Key responsibilities and achievements

·Interviewed and pre-selected prospective small business clients

·Analyzed customer business plans and made funding decisions

·Provided ongoing consulting and technical assistance to clients

Improved the program's structure and efficiency

Sep 1988 - Oct 1993

Software Engineer

Scientific Centre of Communication Technologies

Key responsibilities and achievements

·Developed a wide range of software using x86 assembler, C, FoxPro, etc

·Met deadlines and achieved high level of customer satisfaction resulting in repeat business