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Akash Kumar Rajput

Revenue, Marketing, Growth, Strategy

Summary

Revenue & Growth professional with 5+ years of experience across ScoopWhoop, MySmartPrice, Burp Nation, Octane (ValueFirst Digital), iCubes. 

Work History

Dec 2016Present

Group Head - Revenue & Growth

ScoopWhoop Media Pvt. Ltd.
  • Responsible for ScoopWhoop's Revenue Targets across Display & Video Ads, Smarticles, Virtual Stories, Tech Innovations, Content Syndication, Content Licensing
  • Responsible for Revenue Strategy, Media Planning, and Indirect Revenue Targets for branded content (Article, Pic Posts/ Memes, Video)
  • Clients Handled - Netflix, Amazon Prime Video, Hotstar, Zee5, Disney, Movie Clients, Bytedance, Titan, Myntra, Carlsberg, Reckitt, Diageo, Oppo, Maruti, Hyundai, Canon, Honor etc. 
  • Demand Partners Handled - Google, Facebook, Pubmatic, Appnexus, A9 (Amazon), YouTube, SnapChat, UC
  • Heading Advertising Operations, Data and Growth Departments of the company along with above responsibilities
  • Responsible for Launching New Revenue streams for company's revenue growth - Visual Stories, Smarticles, Events, Apps
  • Skills - DFP, Header Bidding, Exchange Bidding, Facebook/ Instagram Advertising, DMP 
Dec 2015Nov 2016

Regional Manager - Ad Sales & Operations

Mysmartprice Web Technology Pvt. Ltd.

Alliances & Ad Sales - Worked with 100+ partners in Online and offline space. Taking care of the revenue generation via ad sales and alliances. Some of the accounts closed are Shoppers Stop, Policy Bazaar, Bank Bazaar, Reliance Jio, Intex, Sargam Electronics, KBM Electronics, Mobility World, The Mobile Store, Go Mobile, Runnr, ixigo, Ajio, TrendyBharat. Worked with various networks and agencies on CPM, CPC, CPS and CPI models.
Operations - Have launched 2 different models in the allotted region. On-boarded 250+ vendors in mobile, electronics, appliances, computer and care categories. Responsible for maintaining supply side and generating ad revenue from offline vendors. Performing data analysis to increase GMV, communicating product/process needs to HQ.
Promotions - Creating and executing local marketing strategies to encourage user adoption and penetration.

March 2015Dec 2015

Managing Director

Burp Nation Hospitality 

• Conceptualized & built fully functional hospitality company.
• Handling digital marketing activity of the organization and creating awareness in the target
audience.
• Handling online development of the website and application.
• Taking care of corporate tie-ups & Event queries.
• Managed Relationship with portals such as Zomato, Tinyowl, CouponDunia, Justdial, Dineout, Foodpanda, Crown It.
• Managing end-to-end operations on a daily basis.

Sep 2014March 2015

Manager - Digital Sales

Octane Marketing Pvt. Ltd.

•  Acquired and handled more than 35 accounts. Few to list would be HCL Technologies, Cilory, Comic Con India, Godrej Nature's Basket, Eicher Goodearth, Nando's, JacknJewel, FrogIdeas, Chitralekha, Nirvana and many more.
•  Handled business development, client acquisition, customer relationship management and product for India's first Email & SMS Marketing DIY platform - OctaneGo (www.octanego.com)
•  Sales forecasting & operational support for partner promotions business
•  Optimization of email marketing campaigns for customers
•  Expansion of customer portfolios through cross up selling and managing inbound & website leads
•  Monitoring & reporting of all activity issues, market feedback and trends
•  Development of marketing strategies to enhance customer engagement
•  Defining pricing structures, platform and payment features
•  Product functionality feedback of platform and design & aesthetics feedback of the website
•  Content analysis of templates for email & SMS marketing to enhance customer engagement
•  Devising strategies for the easy transition of clients from the older version to new platform

June 2014Sep 2014

Digital Sales Executive

iCubes

• Acquired and handled more than 15 accounts. Have been a consistent performer. Closed most accounts in the entire team.
• Proactive business development in sectors such as IT, FMCG, Hospitality, Educational Services, Financial Institutions, Media & Entertainment, e-commerce Portals.
• Consulting clients to understand their business requirements and recommending campaigns to suit their business needs.
• Segmentation of the existing database to make re-targeting more effective and increase ROI by understanding behavioral response marketing strategies.

Jun 2013Aug 2013

Sales & Marketing Intern

Fortis Healthcare Ltd.

Project:

Query Tracker Analysis: The project consisted of tracking and analyzing the performance of the team members of International Sales team of FHL Enhancing presence of FHL in UAE. The project included managing customer relationship at Fortis Healthcare Limited through enhanced communication Developing customer strategy Relationship initiation and maintenance 

Education

July 2012May 2014

MBA (Marketing & IT)

Sir Padampat Singhania University, Udaipur
  • Received 75% Scholarship at the time of admission
  • Achieved highest CGPA in the batch
  • Worked on a research paper titled "Online branding strategies of Indian fashion retailers"