Work History

Work History

Dr Reddy's Laboratories Ltd

Dr Reddy's Laboratories Ltd
Organization:. Period: Location of work: Based out of Hyderabad; Market research in Mumbai, Delhi, Bangalore, Chennai & Hyderabad Work Description Assigned a project of preparing the launch plan of World's first Biosimilar Monoclonal Antibody, Rituximab which was later named Reditux My role in the overall brand plan was to do a market survey with the main objective of finding where Rituximab treatment stands perceptually and clinically in the mind and practice respectively, of a medical oncologist. The research partially contributed to the indication, marketing positioning & cost of overall therapy of Reditux when it was launched in April 2007. Was actively involved in finalizing the brand name of Rituximab ü 3-4 insights from my market research were used in the Final Launch Plan ü Was given a Pre Placement Offer of Employment as a result of good performance during the Summer Training ACADEMIC ACHIEVEMENTS ü 6th Rank at NMIMS ü

Trainee

Mega Conference Co-ordination
30 days, Hyderabad Gained exposure to Event Management. Assisted a Sr Product Manager in conducting a Mega Breast cancer conference in New Delhi in INTERNSHIP Trainee

Management Trainee

Marketing(Oncology)
Management Trainee handled as Management Trainee Supply Chain Management-45 days, Hyderabad Gained exposure in the Supply Chain process. Assisted & contributed in framing the Global Material Dispatch SOPs Sales Management-9 Months, Mumbai Was given this assignment to get sales acumen so that my forthcoming marketing role could be enriched with challenges of execution by field force. Gained experience in Direct Sales. Worked closely with Medical Oncologists(KOLs). Was responsible for executing all communications and campaigns, product promotions etc.

Assistant Manager-Marketing

Marketing(Oncology)
Assistant Manager-Marketing Oncology Division, Niche Vertical, India Business Role Managed the World's first Biosimilar Monoclonal Antibody-Reditux(Rituximab Injection) in Previous Roles ü

Deputy Manager-Marketing

Marketing(Oncology)
Deputy Manager- Oncology Division, Niche Vertical, India Business Role Managing multiple brands in the Oncology division; Responsible for business & revenue growth in the division Managed the World's first Biosimilar Monoclonal Antibody-Reditux(Rituximab Injection) Additional responsibility of brands like Lenangio, Thaangio & Levin Market research & due diligence done for molecules: Bortezomib & Bendamustine(Later launched by another PM as Myezom and Purplz respectively after my movement to Diabeto-cardio division.)

Deputy Manager-Marketing

SUMMARY OF
Joined Dr Reddy's Labs as Management Trainee in Appointed as Product Manager in the Oncology Division and was in the position between Promoted as Sr Product Manager in Promoted as Group Product Manager in PREVIOUS R OLES Deputy Manager-Marketing(Cardio) Zenura-2 Division, Chronic Vertical, India Business Role Managing multiple brands in the Cardio & Diabetes division; Responsible for growth in revenue and market share. Brands Managed: Rozat, Rozat-F & Redigrel

Manager-Marketing

Diabetes
Manager-Marketing Zenura-2 Division, Chronic Vertical, India Business Role Developing the Anti Diabetes Drug Portfolio Business; Responsible for marketing of Anti Diabetes Drugs in the Zenura-2 division Responsibilities F Responsible for achieving the revenue targets for the Anti Diabetes Drugs business F To ensure achievement of sales volumes, value & profitability for the drug segment F Responsible for increasing the market share F To lead, handle & monitor the productivity of a 3 Member Team of Product Managers F To strategize, implement & monitor the marketing plans for target audience F Responsible for continuously working & improvising upon the Diabetes TA project aiming at existing portfolio growth and also exploring new product possibilities starting from next year up to 5 years scenario planning F Responsible for developing long and short-term competitive product strategy; Preparing annual marketing plan and sales forecast, developing special campaigns for product portfolio F To be responsible for conceptualizing and implementing programmes for new launches F To strengthen the existing Roshni campaign by making it more streamlined, effective and wide spread F Responsible for sharpening the communication & campaigns for the brands and making them more relevant for customers and executable by the field force F To leverage technology to improve communication effectiveness with internal as well as external customers F To drive the CLASS initiative to improve the scientific acumen of the Area Managers and Representatives F Responsible for mentoring team members & grooming them for additional/higher responsibilities F To be responsible for market intelligence, competitor products/pricing, market trends, competition launches etc. F Responsible for MIS & other Business Reports F To comply with reporting methodology on regular as well as need basis ü Was recognized as the best Group Product Manager for the year FY14. ü Was recognized for the Best Product Launch of Metsmall for the year FY14. ü Was Promoted as Manager-Marketing effective for excellent performance ü Created best-of-class in-clinic campaign for Rozat and continued it for 12 quarters hence converting Rozat from a Future Winner to a Megabrand & beating market growth month on month ü Successfully achieved robust growth of Megabrand Glimy in a stagnant market. It has maintained its 3rd rank with occasional entry as No-2 in IMS ü Made a successful launch of Metsmall

Associate Director-Marketing

Dr Reddy's Laboratories Ltd
Associate Director-Marketing(Diabetes)
Jan 2015 - Present

Education

Education

B.Sc

M.Sc

B.Sc

University of Ranchi

M.Sc

GGDU

Post/Graduate

Skills

Skills

INR

PERFORMANCE

Execution

clinic

Sales Management