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Work experience

Mar 2013Present

Assistant Manager – Business Development & Market Research



  • Data research, which mainly performs Internet based market research in expanding and maintaining the database.
  • Lead generation – generating leads via Email Marketing & SM Marketing and sending email campaigns for Appointment fixing/Demo.
  • Preparing and presenting research reports comprising of industrial trends, industry information; interpreting the result of research studies and providing business recommendations.
  • Gathering & analyzing prospective companies across USA, Middle East and Asia by using different search engines and professional/Social sites.
  • Email content preparing and Creating Template for Email campaign.
Jan 2012Feb 2013

Team Lead (Market Research) – Inside Sales



  • Broadcasting marketing emails using mail merge, polite mail - email service provider
  • Analysis of email and conversion metric reports to improve campaign responses
  • Manage and clean large datasets & Ensure that email campaigns are delivered according to campaign briefs
  • Provided training & support to new staffs.
  • Strong experience with Sales Force CRM platform
  • Lead Management Analytics
Mar 2010Dec 2011

Senior Market Research Executive – Inside Sales




  • Building database as per the sales team needs, with all the relevant information required.
  • Web Research is done on the Companies of sorts whereas a separate database is maintained in DB2 database.
  • Doing market research and sending email campaigns for lead generation.
  • Doing research on the new verticals and suggest sales team to target those vertical for business.
  • Maintain the sale leads documents and revenue projections.
  • Preparing and presenting research reports comprising of industrial trends, industry information; interpreting the result of research studies and providing business recommendations.
  • An integral member of business development team, Client Presentation, Proposal Preparation, Negotiation.
  • Rating is done on the same depending upon the domain of the companies.
Jul 2008Feb 2010

Market Research Executive – Inside Sales




  • Gathering & analyzing prospective companies across USA by using different search engines and professional sites like LinkedIn, Jigsaw, and Hoovers etc.
  • Generated prospects via different email campaigns and achieved team’s target on a monthly basis.
  • Identified prospects by gathering vital information and detailed analysis on their domain expertise, products and solutions offering and system requirements.
  • Provided timely, accurate and actionable intelligence based on research and analysis to the marketing team.
  • Generate, maintain & analyze daily/ weekly/ monthly reports.
  • Report to the Manager – Business Development
Jan 2006Feb 2008

Process Executive – Global Investigations

SCOPE INTERNATIONAL (P) Ltd (Standard Chartered Bank)


  • Extensive knowledge in Swift/Telex and Electronic Funds Transfers.
  • Adhered to the Audit, Risk and Compliance in investigating any transactions.
  • Adherence to the SLA’s productivity, turnaround time and the accuracy of work.
  • Analyses the cause of error and liaise with other Internal Departments and ensure that a control action in place to curtail future occurrence.
  • Aiding the other staff members in processing and fixing up the complex transactions.
  • Maintained good rapport with internal and external customers
  • Understanding the system and using to the fullest extent to give better results and provided valuable inputs for upgrading the system.
Jul 2002Dec 2005

Admin Coordinator – Finance & Administration

GOLDEN SANDS (P) Ltd, Chennai


  • Maintained Day Books and Daily cash transactions
  • Handled Petty cash and Bank Works
  • Maintaining the Stocks and Handled the Receipt and issues of the stocks a day today activity
  • Supervising the constructions sites and involved in Labour control
  • Checking and Sending E mails as a part of Administration work
  • Maintained all Back office Documents


Jul 1999Apr 2002

Bachelor of Commerce

University of Madras


Core Professional Competencies Includes:

  • Lead Generation
  • Lead Scoring
  • Fundamentals of SEO
  • S M Marketing
  • Web Research
  • Email Append
  • Email Marketing
  • Email Analytics
  • Market Research
  • Competitive Analysis
  • Client Support
  • Team Management


Specialities: ☛ Inbound Lead Generation ☛ Email Marketing ☛ Building prospect databases ☛ Generating pipeline for sales

    teams ☛ Account Development ☛ Market Research ☛ Web Analytics ☛ Search Engine Optimization ☛ Digital Marketing ☛ Social Media Marketing ☛ Affiliate Marketing



A result oriented business professional with proven abilities in strategic planning, team building and detailing project information to determine and implement effective process for Lead Generation/Business Development.

·Inbound Lead Generation

·Web Research

·Market Research

·Lead Scoring

·Email Append

·Competitive Analysis

·Fundamentals of SEO

·Email Marketing

·Client Support

·Social Media Marketing

·Email Analytics

·Team Management



  • Operating SystemsWindows
  • PackagesMS – Office, Open Office
  • FrontendVisual Basic 6.0
  • Software Testing                                Automated & Manual Testing



  • Excellent communication skills along with strong verbal and written skills
  • Comprehensive problem solving abilities, Ability to deal with people diplomatically, Willingness to learn, Team facilitator.
  • Highly motivated, organized and results oriented with excellent interpersonal, communication andpresentation skills with capability of adapting to new and fast changing technologies.
  • Be organized and able to meet publishing deadlines
  • Have the ability to present a well-integrated, readable, and organized qualitative and quantitative document
  • Ability to identify emerging and topics of interest for the industry
  • Ability to grasp information on various identified topics
  • Sound understanding of Industry/ vertical needs in terms of topics of interest


Father's Name                        :           M.C.Ashokkumar

Date of Birth                    :        29-July-1981

Gender                            :        Male

Languages Known            :        English, Tamil

Passport Number            :        H1136708 (Valid till 2018)

LinkedIn                          :

References                      :        Available on request