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Work experience

Mar 2013Present

Assistant Manager – Business Development & Market Research

BSS SOFTWARE SERVICES (P) LTD. (SENGEN INC)

Responsibilities

  • Data research, which mainly performs Internet based market research in expanding and maintaining the database.
  • Lead generation – generating leads via Email Marketing & SM Marketing and sending email campaigns for Appointment fixing/Demo.
  • Preparing and presenting research reports comprising of industrial trends, industry information; interpreting the result of research studies and providing business recommendations.
  • Gathering & analyzing prospective companies across USA, Middle East and Asia by using different search engines and professional/Social sites.
  • Email content preparing and Creating Template for Email campaign.
Jan 2012Feb 2013

Team Lead (Market Research) – Inside Sales

ZYLOG SYSTEMS LIMITED

Responsibilities

  • Broadcasting marketing emails using mail merge, polite mail - email service provider
  • Analysis of email and conversion metric reports to improve campaign responses
  • Manage and clean large datasets & Ensure that email campaigns are delivered according to campaign briefs
  • Provided training & support to new staffs.
  • Strong experience with Sales Force CRM platform
  • Lead Management Analytics
Mar 2010Dec 2011

Senior Market Research Executive – Inside Sales

ZYLOG SYSTEMS LIMITED

ZYLOG SYSTEMS LIMITED

Responsibilities

  • Building database as per the sales team needs, with all the relevant information required.
  • Web Research is done on the Companies of sorts whereas a separate database is maintained in DB2 database.
  • Doing market research and sending email campaigns for lead generation.
  • Doing research on the new verticals and suggest sales team to target those vertical for business.
  • Maintain the sale leads documents and revenue projections.
  • Preparing and presenting research reports comprising of industrial trends, industry information; interpreting the result of research studies and providing business recommendations.
  • An integral member of business development team, Client Presentation, Proposal Preparation, Negotiation.
  • Rating is done on the same depending upon the domain of the companies.
Jul 2008Feb 2010

Market Research Executive – Inside Sales

ZYLOG SYSTEMS LIMITED

ZYLOG SYSTEMS LIMITED

Responsibilities

  • Gathering & analyzing prospective companies across USA by using different search engines and professional sites like LinkedIn, Jigsaw, Zoominfo.com and Hoovers etc.
  • Generated prospects via different email campaigns and achieved team’s target on a monthly basis.
  • Identified prospects by gathering vital information and detailed analysis on their domain expertise, products and solutions offering and system requirements.
  • Provided timely, accurate and actionable intelligence based on research and analysis to the marketing team.
  • Generate, maintain & analyze daily/ weekly/ monthly reports.
  • Report to the Manager – Business Development
Jan 2006Feb 2008

Process Executive – Global Investigations

SCOPE INTERNATIONAL (P) Ltd (Standard Chartered Bank)

Responsibilities

  • Extensive knowledge in Swift/Telex and Electronic Funds Transfers.
  • Adhered to the Audit, Risk and Compliance in investigating any transactions.
  • Adherence to the SLA’s productivity, turnaround time and the accuracy of work.
  • Analyses the cause of error and liaise with other Internal Departments and ensure that a control action in place to curtail future occurrence.
  • Aiding the other staff members in processing and fixing up the complex transactions.
  • Maintained good rapport with internal and external customers
  • Understanding the system and using to the fullest extent to give better results and provided valuable inputs for upgrading the system.
Jul 2002Dec 2005

Admin Coordinator – Finance & Administration

GOLDEN SANDS (P) Ltd, Chennai

Responsibilities

  • Maintained Day Books and Daily cash transactions
  • Handled Petty cash and Bank Works
  • Maintaining the Stocks and Handled the Receipt and issues of the stocks a day today activity
  • Supervising the constructions sites and involved in Labour control
  • Checking and Sending E mails as a part of Administration work
  • Maintained all Back office Documents

Education

Jul 1999Apr 2002

Bachelor of Commerce

University of Madras

CustomSmall

Core Professional Competencies Includes:

  • Lead Generation
  • Lead Scoring
  • Fundamentals of SEO
  • S M Marketing
  • Web Research
  • Email Append
  • Email Marketing
  • Email Analytics
  • Market Research
  • Competitive Analysis
  • Client Support
  • Team Management

CustomSmall

Specialities: ☛ Inbound Lead Generation ☛ Email Marketing ☛ Building prospect databases ☛ Generating pipeline for sales

    teams ☛ Account Development ☛ Market Research ☛ Web Analytics ☛ Search Engine Optimization ☛ Digital Marketing ☛ Social Media Marketing ☛ Affiliate Marketing

Interest

Objective

A result oriented business professional with proven abilities in strategic planning, team building and detailing project information to determine and implement effective process for Lead Generation/Business Development.

·Inbound Lead Generation

·Web Research

·Market Research

·Lead Scoring

·Email Append

·Competitive Analysis

·Fundamentals of SEO

·Email Marketing

·Client Support

·Social Media Marketing

·Email Analytics

·Team Management

Custom

TECHNICAL SKILLS

  • Operating SystemsWindows
  • PackagesMS – Office, Open Office
  • FrontendVisual Basic 6.0
  • Software Testing                                Automated & Manual Testing

                                                                                  .

APTITUDES

  • Excellent communication skills along with strong verbal and written skills
  • Comprehensive problem solving abilities, Ability to deal with people diplomatically, Willingness to learn, Team facilitator.
  • Highly motivated, organized and results oriented with excellent interpersonal, communication andpresentation skills with capability of adapting to new and fast changing technologies.
  • Be organized and able to meet publishing deadlines
  • Have the ability to present a well-integrated, readable, and organized qualitative and quantitative document
  • Ability to identify emerging and topics of interest for the industry
  • Ability to grasp information on various identified topics
  • Sound understanding of Industry/ vertical needs in terms of topics of interest

PERSONAL PROFILE

Father's Name                        :           M.C.Ashokkumar

Date of Birth                    :        29-July-1981

Gender                            :        Male

Languages Known            :        English, Tamil

Passport Number            :        H1136708 (Valid till 2018)

LinkedIn                          :        http://www.linkedin.com/in/akarthikkumar

References                      :        Available on request