Karthik Kumar

Karthik Kumar

Work History

Work History
Mar 2013 - Present

Assistant Manager – Business Development & Market Research

BSS SOFTWARE SERVICES (P) LTD. (SENGEN INC)

Responsibilities

  • Data research, which mainly performs Internet based market research in expanding and maintaining the database.
  • Lead generation – generating leads via Email Marketing & SM Marketing and sending email campaigns for Appointment fixing/Demo.
  • Preparing and presenting research reports comprising of industrial trends, industry information; interpreting the result of research studies and providing business recommendations.
  • Gathering & analyzing prospective companies across USA, Middle East and Asia by using different search engines and professional/Social sites.
  • Email content preparing and Creating Template for Email campaign.
Jan 2012 - Feb 2013

Team Lead (Market Research) – Inside Sales

ZYLOG SYSTEMS LIMITED

Responsibilities

  • Broadcasting marketing emails using mail merge, polite mail - email service provider
  • Analysis of email and conversion metric reports to improve campaign responses
  • Manage and clean large datasets & Ensure that email campaigns are delivered according to campaign briefs
  • Provided training & support to new staffs.
  • Strong experience with Sales Force CRM platform
  • Lead Management Analytics
Mar 2010 - Dec 2011

Senior Market Research Executive – Inside Sales

ZYLOG SYSTEMS LIMITED

ZYLOG SYSTEMS LIMITED

Responsibilities

  • Building database as per the sales team needs, with all the relevant information required.
  • Web Research is done on the Companies of sorts whereas a separate database is maintained in DB2 database.
  • Doing market research and sending email campaigns for lead generation.
  • Doing research on the new verticals and suggest sales team to target those vertical for business.
  • Maintain the sale leads documents and revenue projections.
  • Preparing and presenting research reports comprising of industrial trends, industry information; interpreting the result of research studies and providing business recommendations.
  • An integral member of business development team, Client Presentation, Proposal Preparation, Negotiation.
  • Rating is done on the same depending upon the domain of the companies.
Jul 2008 - Feb 2010

Market Research Executive – Inside Sales

ZYLOG SYSTEMS LIMITED

ZYLOG SYSTEMS LIMITED

Responsibilities

  • Gathering & analyzing prospective companies across USA by using different search engines and professional sites like LinkedIn, Jigsaw, Zoominfo.com and Hoovers etc.
  • Generated prospects via different email campaigns and achieved team’s target on a monthly basis.
  • Identified prospects by gathering vital information and detailed analysis on their domain expertise, products and solutions offering and system requirements.
  • Provided timely, accurate and actionable intelligence based on research and analysis to the marketing team.
  • Generate, maintain & analyze daily/ weekly/ monthly reports.
  • Report to the Manager – Business Development
Jan 2006 - Feb 2008

Process Executive – Global Investigations

SCOPE INTERNATIONAL (P) Ltd (Standard Chartered Bank)

Responsibilities

  • Extensive knowledge in Swift/Telex and Electronic Funds Transfers.
  • Adhered to the Audit, Risk and Compliance in investigating any transactions.
  • Adherence to the SLA’s productivity, turnaround time and the accuracy of work.
  • Analyses the cause of error and liaise with other Internal Departments and ensure that a control action in place to curtail future occurrence.
  • Aiding the other staff members in processing and fixing up the complex transactions.
  • Maintained good rapport with internal and external customers
  • Understanding the system and using to the fullest extent to give better results and provided valuable inputs for upgrading the system.
Jul 2002 - Dec 2005

Admin Coordinator – Finance & Administration

GOLDEN SANDS (P) Ltd, Chennai

Responsibilities

  • Maintained Day Books and Daily cash transactions
  • Handled Petty cash and Bank Works
  • Maintaining the Stocks and Handled the Receipt and issues of the stocks a day today activity
  • Supervising the constructions sites and involved in Labour control
  • Checking and Sending E mails as a part of Administration work
  • Maintained all Back office Documents

Education

Education
Jul 1999 - Apr 2002

Bachelor of Commerce

University of Madras