Leadership success in building/motivating matrix-managed teams to drive growth, market expansion, and profitability. Expertise in marketing, sales, operations analysis, project management, brand management, product management, pricing, and customer relations.
Proven strategist with track record of combining business, marketing, and sales acumen to deliver top line sales growth.
- Designed and implemented visionary promotional strategy contributing $740,000 incremental sales over 6-month period. Residual sales have exceeded $3m.
- Developed and managed inside sales team of 9 individuals with a sales base of $6.2 million.
Creative problem solver who develops strategies to quickly resolve profit-draining issues.
- Collaboratively designed global price realization, price performance index, cost-to-serve and conversion/penetration/retention methodologies and built sustainable measurement tools.
- Implemented literature printing strategy saving $100,000+ annually.
- Negotiated vendor contract saving $80,000 annually.
- Devised process to identify channel conflict in order to eliminate profit erosion.