Download PDF

Ajitesh Kumar Soni

Business Development Professional

Personal Summary

A confident, persuasive professional who has a strong professional demeanor, and a proven ability to create, maintain and enhance client relationships. Ajitesh is a driven individual who will have a significant impact on the overall value and future success of any company that he joins. He thrives in a fast-paced, agile and dynamic environment, and is more than able to make good business decisions based on ROI and risk assessment. Deeply knowledgeable about market, customers and competitors, he more than anyone else knows the importance of having the right products, in the right place, at the right time. 

Professional Experience

April 2017Present

Sales Specialist

Amazon Seller Services Pvt. Ltd.
  • Accountable for Vendor Acquisition, Account Management & Upsell for the categories, Consumer Electronics, Wireless and Automotive for the North Region.
  • Focus on Category Goals to Drive Offer Depth & Widen Key Selection for category health.
  • Recruitment of Channel Partners bringing in Relevant/Seasonal/Unique Selection with Competitive Pricing inputs to the platform for a rich customer shopping experience.
  • Upsell of  Value added product –Seller Flex and Cluster Replication to existing seller base.
  • Account Management of Key Sellers to achieve GMS Goals.
  • Liasoning with Key Sellers to acquire Flash Deals & achieve Category Merchandising objectives, resulting in increased GMS.
  • Ranked 5th nationally in terms of target achievement in 2017.
May 2016March 2017

Associate - Business Development

Amazon Seller Services Pvt. Ltd.
  • Responsible for seller acquisition on MFN (Merchant Fulfillment Network) and FBA (Fulfillment by Amazon)
  • Ranked 2nd nationally in terms of target achievement in 2016.
Oct 2015May 2016

Key Accounts Manager

Amazon affiliate : Prione Business Services

  1. Enhance Customer experience by increasing desirable selection (with focus on unique products) & providing competitive pricing. 
  2. Improve seller experience by giving them timely and proper training, feedback pertaining to their selection, performance and promotions on Amazon, recommendations for being buy box eligible thus ensuring better sales.
  3. Improve seller performance by monitoring their performance metrics, identifying red flags and trends and help sellers to improve their performance. 
  4. Improve the seller retention by increasing the seller engagement with Amazon and ensuring launched seller does not become inactive on the platform. 
  5. Up-selling of Amazon’s products by creating awareness of these products among the sellers and assisting them in adopting these products.




Oct 2014Sep 2015

Sales Associate

Amazon affiliate : Prione Business Services
  • Mentoring and Reporting authority for new joiners and interns working with us. 
  • Excel in generating leads from online databases. 
  • Analyzing data for the best leads. 
  • Developing a new channel-SMB Accelerator/Feet on Street 
  • Increase the current seller base and selection/offering available online on Amazon. in 
  • Vendor acquisition, negotiating, product integration and getting the sellers on-board 
  • Managing relationships with vendors of multi-categories and ensuring up-to-date inventory and price of goods to avoid customer dissatisfaction 
  • Providing Consulting Support to SMB 
  • Analyzing performance of the seller on the platform 
  • Market research and store visits to identify popular & potential brands

Jun 2014Oct 2014

Sr Executive Corporate Sales

To focus on the revenue generation by meeting targets by selling the online property based solutions to the clients and maintaining relationships effectively.

  • Ensuring the sales Targets are met.
  • To develop new business opportunities by marketing Online Property based solutions.
  • Developing constructive and cooperative working relationships
  • with Promoters, Builders, Real Estate Agents, Brokers etc.
  • and maintaining them over time.
  • Knowledge of principles and methods for Showing, Promoting, and selling products or services. This includes marketing strategy and tactics, Product Demonstration, sales techniques, and sales control.
  • Having the ability to maximize profitable volume growth, market share and client preference in the assigned market.
  • Build trust, value others, communicate effectively, drive execution, focus on the customer, collaborate with others, solve problems creatively and demonstrate high integrity.


January 2016

Cowboy Award

Amazon India Subsidiary : Prione Business Services

Make a difference award

October 2015

Cowboy Award

Amazon India Subsidiary : Prione Business Services

Make a difference award


Online Marketing using Social Media
  • Effective use of social media for online marketing.
  • Integrating all social media platforms, like Facebook, LinkedIn, and G+.
  • Promoting an educational institution on social media.

Additional Strenghts

  • Good IT Skills.
  • Matchless power of persuasion.
  • Analytical thinking and decision making power.
  • Aptitude and etiquette regarding public relations.



MBA (Post Graduate Diploma in Management)

Jaipuria Institute of Management
Specialization in Marketing and Operations.

Bachelor of Commerce 

Lucknow University


Career Convent College


Career Convent College


I hereby declare that the details provided by me in this resume are correct and I have knowingly not omitted/ misrepresented any information. I am aware that the company can use this data for verification purposes and any material inconsistency identified between the details shared above versus actual information would have a bearing on my employment, based upon company policies.

Place: Gurgaon

Date:                                                                                                                                        Ajitesh Kumar Soni