Anthony Frasher

Anthony Frasher

Summary

Experienced brand and marketing professional with experience in financial, fashion, beauty, insurance, film and other categories.

Work History

Work History

Owner

Unleash Marketing, LLC

OUR MISSION: TO FIND COMPELLING IDEAS AND COMPANIES AND UNLEASH THEIR POTENTIAL...Unleash was founded in 2005 as a branding and advertising agency. Since its launch, Unleash has grown to be the partner of choice for new and established brands looking for the experience of a large agency with the agility and passion of a boutique agency.Our clients extend across diverse categories, including Beauty, Beverage & Spirits, Fashion, TV & Film, Manufacturing, Media, Pharmaceutical, Technology, Telecommunications and Non-Profits.

2004

Brand Consultant

http://www.laga.com

• Specialized in product innovation, identity development, and communication alignment capabilities for clients in telecommunications, spirits, pharmaceutical and home furnishing businesses• Developed strategic platforms and tactical roadmap for all divisions within an allocated project team, including design, production, market research, and consulting competencies • Primary liaison with integrated communication teams and third party vendors for launch of new fast-paced consumer goods brands in the marketplace, including advertising, direct marketing, POS, and interactive partners• Developed original proposals outlining process, timing and costs associated with new and existing clients Clients: Diageo, Schering-Plough, Southern Company, Susan Sargent, Wawa

2003

Director, Brand Development

Brand Institute

• Developed and managed long-term relationships providing strategic analysis and tactical guidance to achieve business goals of consumer and pharmaceutical clients • Developed strategic platforms and tactical roadmap for nomenclature, market research and design departments• Developed new branding methodologies for market research capabilities, including development of proprietary brand equity and brand identity analysis• Represented company in public relations activities with CNN and CNBC• Developed original proposals outlining process, timing and costs associated with new and existing clientsClients: Arrow International, Avon, Konica, DuPont, Mercedes-Benz, Nine West/Jones New York, Novartis, NPS Pharmaceuticals, Roche, Serono, Southern Company, Taco Bell, USG

1999 - 2002

Senior Project Manager

Interbrand

• Developed and managed long-term relationships by providing tactical guidance on brand initiatives to corporate identity and fast-paced consumer goods clients • Managed brand management relationships by integrating strategic, design, production, environmental, interactive and market research capabilities of organization • Primary liaison with integrated communication partners and third party vendors for launch of new brands in the marketplace, including advertising, direct marketing, interactive, and investor/media relation partners• Developed new business opportunities with new and existing clients utilizing various strategic, creative, market research and design methodologiesClients: ACE Group of Companies, Alcan, American Cancer Society, Bank One, Bombardier, Dell, First USA, JPMorgan Chase, LandAmerica, Lucent, New York Life, Wachovia, Texaco

1998

Account Manager

Mulryan/Nash

• Managed acquisition and advertising programs targeting non-traditional households for multinational financial and pharmaceutical clients• Developed and implemented strategic marketing plans to support business expansion initiatives with existing clients• Provided strategic rationale for the development and implementation of diverse event marketing strategies by providing market research analysis of target audience Clients: Chase Manhattan Bank, Agouron Pharmaceuticals, Serono

1997 - 1998

Account Manager

Wallace Church Associates

 • Developed new business opportunities for packaging design firm with prospective multinational and national fast-paced consumer goods clients• Developed and maintained client relationship through initiation of projects• Served as primary liaison with clients in transition of accounts from business development to account services• Advised account services teams in the development of strategic platforms upon initiation of projects• Developed and maintained corporate public relations and business development materials

Education

Education
1990 - 1994

Bachelor of Arts