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Summary

Seasoned Internet professional with 20+ years experience in leading Web design and application development. Demonstrated ability to build key relationships, motivate teams to set and accomplish ambitious results, and design innovative solutions to solve complex problems. Outstanding communicator, resourceful, and action-oriented.

Work experience

June 2013Present

Director, Digital Product

Hilton Worldwide
  • Product engineer for search, search results, and mapping applications for all 13 Hilton Worldwide brand sites. Responsibilities include requirements origination, documentation, business justification and UAT script creation. 
  • Lead the redesign and enhancement of the Hilton Worldwide team member travel website, Go Hilton (http://www.hilton.com/go)
  • Implemented messaging platform on brand sites to alert customers  of urgency, or "Great Rate" to increase website conversions by 7.07%.
  • Successfully managed the integration of IBM's Interact personalization platform within the Hilton brand sites for an on-time and on budget release.
  • Member of the Optimization steering team. Strategize future multi-variant tests to increase website performance.
May 2011May 2013

Director, Online Geography

Hilton Worldwide
  • Successfully launched Adhoc Admin Tool for location content management that saves Hilton over $6 million annually.
  • Managed location data for hotels city, city centers, and points of interests used by online search results and mapping applications.
  • Created a standardized approach to geography within Hilton Worldwide.
  • Created procedural documents to instruct E-commerce teams with the process to update hotel locations within other Internet mapping providers like Google, Bing, MapQuest and Navteq.
Dec 1999May 2011

Product Manager - Location & Mapping

Sprint Nextel
  • Web to Retail launches.  Program managed and lead the launch of two web to retail programs, Reserve in Store and ReserveNow.  Both programs launched on time, and on budget.  Reserve in Store allowed potential customers to shop the Sprint.com online store and pick up their selected device at a local company owned store.  ReserveNow.allows for the users to reserve new iconic devices prior to launch for pick up in a company-owned store.
  • Program managed the launch of Sprint.com coverage tool, a GIS application, to show street level service coverage for wireless products. Responsible for writing business requirements and functional requirements, and user acceptance and regression testing.  
  • Launched externally hosted interactive sales and service store locator with ESRI, Inc. Managed the vendor selection process, requirement intake, development, design and deployment. Point of interest searches increased 50% post launch.
  • Program managed the Nextel.com registration process including strategy and road mapping, day-to-day operations, and enhancement development. Increased website registrations 171% in two years.
  • Created an enterprise solutions website to support media campaign to drive business leads. Resulted in over 10,000 leads during a six month period.
Aug 1998Dec 1999

Website Manager

Chevy Chase Bank
  • Worked with marketing product managers to develop and revise product content.
  • Designed user interface for new online banking and bill pay web application. Worked with multi-departmental task force to develop use cases and technical specifications for new online banking website. Wrote business and functional requirements for IT, and vendor development.
  • Managed our design company to redesign and re-launch corporate website.
  • Plan online advertising and sponsorships to increase website traffic.
  • Developed co-branded opportunities with other online companies such as Visa, Bank Rate Monitor, and Intuit.
Nov 1995Aug 1998

Communication Specialist

CareFirst Blue Cross Blue Shield
  • Team leader for internal e-commerce committee.
  • Managed vendor re-design of the CareFirst website post-merger.
  • Prepared monthly website statistics for senior management.
  • Managed broker communications for 1,700 area insurance brokers.
  • Coordinated advertising campaign that includes print, radio, and direct mail.
  • Designed, and monitored value added Wellness programs for over 750,000 members.
Sep 1993Nov 1995

Marketing Manager

Stage Two Communications
  • Developed and directed promotional programs that resulted in a median increase of 41% gross revenue over two years.
  • Analyzed sales statistics gathered to determine sales potential and inventory requirements and monitored customer preferences that resulted in company spending decreasing by 12%.
  • Determined the demand for products and services offered and identified potential customers.
May 1992Jun 1993

Marketing Manager

Bath Springs Water, Inc.
  • Developed and successfully launched a new product line under the brand name, Original Jamaican Iced Tea.
  • Collected and analyzed information and assisted in the implementation of proposals to expand beverage market share 9%.
  • Determined the distribution and point of sale marketing for merchandise.

Skills

E-commerce, Product Management, Program Management, Project Management, Online Marketing, GIS, Application Development, User Acceptance Testing, Identity Management, Customer Privacy, Web analytics, Optimization, Responsive and Adaptive design, Waterfall and AGILE Development

Awards and Honors

  • Circle of Excellence Nominee - Leadership and performance on the Reserve in Store and ReserveNow project launches. (Sprint Nextel, 9/10)
  • On the Spot Award - hard work and leadership around authentication and customer privacy (Sprint Nextel, 4/06)
  • Excellence Award - Sprint.com Sales and Service Locator (Sprint Nextel, 3/06)
  • On the Spot Award - Resolving high profile customer care issues (Sprint Nextel, 3/06).
  • Presenter at ESRI user conference - invited to present the Nextel.com sales and service store locator project.
  • On the Spot Award - Reducing fraud in low cost channel (Sprint Nextel, 4/04)

Education

Bachelor of Science

Ithaca College

Psychology and Business