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Summary

Content Strategist with over 6 years of experience in helping organizations in their branding initiatives through the effective use of content. Experienced in carrying out digital marketing programs.

Core knowledge and skill areas include:

Content Planning & Creation, Social Media Marketing, Blogging, Keyword Research, SEO

Work History

Jan 2015Jul 2016

Media Associate

InstoreMasters Worldwide Pvt Ltd, Kozhikode

InstoreMasters is a 24 year old BTL advertising company based in Dubai with branches in Saudi and India.  My responsibilities include:

    • Provide content leadership on interactive projects: from initial concepts to briefs.
    • Manage the content and proofreading process across all verticals.
    • Perform social media engagement activities (crafting, posting, and tracking).
    • Assist in the implementation of SEO strategies.
    • Assist in providing analytics and ranking reports.
    • Research & analysis of competitor websites.  
Jul 2012Dec 2014

SR.Content Writer

InstoreMasters Worldwide , Kozhikode

InstoreMasters is an expert BTL(Below the Line Advertising) solution provider with over 24 years of industry experience. Following were my responsibilities.

    • Write original and SEO friendly content for the company websites.
    • Manage the social media pages of the company.
    • Content for press releases, blogs and articles.
    • Content for brochures and profiles.
    • Product descriptions and respond to queries via social media. 
    • Keyword research and SEO article writing.
Nov 2009Apr 2012

Content Writer

Ipix Solutions Pvt Ltd, Kozhikode

IPIX Solutions is part of a conglomerate of companies under the Morison Menon group and has an IT division as well as an advertising division. My responsibilities are as follows.

    • Develop content for the company websites and client websites.
    • Content for brochures, flyers and profiles(company profiles and individual profiles).
    • Update company social sites and news.
    • Develop content for Internet media communications.
    • Content for email campaigns and newsletters and direct client communication.
    • Maintain consistent branding and voice across multiple websites.

Education

Technical Skills

MS Word, MS Excel, Social Media Platforms, Webmaster Tools, Keyword Tools, Blogging Platforms, 
CMS platforms

Personal Details

Date of birth : 22/11/1985

Sex                 : Female          

Nationality     : Indian

Marital Status: Married

Permanent Address : Moodadi House, Ponmeri Parambil(P.O), Vatakara

Phone            : 09961713019

Languages known    : English, Malayalam, Hindi

Hobbies          :  Reading, Blogging, Creative Writing

Personal Blog : Beeps In The Mind