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Content Strategist with over 6 years of experience in helping organisations build their branding initiatives through the effective use of content. 

Core Competencies:

Web Content Strategy and Management  • Messaging Strategy • Content Development (for both traditional and digital media) Copywriting • Web Analytics (Google Analytics) Search Engine Optimization   Social Media Marketing

Work History

Jan 2015Jul 2016

Media Associate

InstoreMasters Worldwide Pvt Ltd, Kozhikode

InstoreMasters is a 24 year old BTL advertising company based in Dubai with branches in Saudi and India.  My responsibilities include:

    • Provide content leadership on interactive projects: from initial concepts to briefs.
    • Manage the content and proofreading process across all verticals.
    • Perform social media engagement activities (crafting, posting, and tracking).
    • Assist in the implementation of SEO strategies.
    • Assist in providing analytics and ranking reports.
    • Research & analysis of competitor websites.  
Jul 2012Dec 2014

SR.Content Writer

InstoreMasters Worldwide , Kozhikode

InstoreMasters is an expert BTL(Below the Line Advertising) solution provider with over 24 years of industry experience. Following were my responsibilities.

    • Write original and SEO friendly content for the company websites.
    • Manage the social media pages of the company.
    • Content for press releases, blogs and articles.
    • Content for brochures and profiles.
    • Product descriptions and respond to queries via social media. 
    • Keyword research and SEO article writing.
Nov 2009Apr 2012

Content Writer

Ipix Solutions Pvt Ltd, Kozhikode

IPIX Solutions is part of a conglomerate of companies under the Morison Menon group and has an IT division as well as an advertising division. My responsibilities are as follows.

    • Develop content for the company websites and client websites.
    • Content for brochures, flyers and profiles(company profiles and individual profiles).
    • Update company social sites and news.
    • Develop content for Internet media communications.
    • Content for email campaigns and newsletters and direct client communication.
    • Maintain consistent branding and voice across multiple websites.


Technical Skills

Social Media Platforms, Webmaster Tools, Keyword Tools, Blogging & Publishing Tools and Platforms, Content Curation Tools


Creative Writing, Blogging, Book Reviewing, Ghost Writing

Personal Details

Date of birth : 22/11/1985

Sex                 : Female          

Nationality     : Indian

Marital Status: Married

Permanent Address : Moodadi House, Ponmeri Parambil(P.O), Vatakara

Phone                :  09961713019

Languages known    : English, Malayalam, Hindi