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English-Spanish bilingual executive with 9 years of experience in digital entertainment and mobile apps. Extended knowledge of designing and launching mobile services, effective negotiation skills and experience in managing teams. Excellent communication, presentation and inter-personal skills with the ability to work in multicultural and multidisciplinary teams. 

Recently completed a Masters Degree in Digital Marketing at ICEMD-ESIC

Work History

Apr 2010Oct 2015

Digital Operations Manager - Acotel Interactive, Madrid

NYC based head office, Digital Entertainment & Mobile Services

Responsible of the Madrid Office and  Spanish operations/business development in Australia, France and Argentina. Reported to COO

New Business Strategy

  • Defined and implemented the team's international strategy
  • Negotiated new agreements with international aggregators and carriers including payouts and payments
  • Investigated new revenue streams and opportunities in the Spanish Market
  • In-depth understanding of legal and regulatory framework, liaising with international law firms in order to define new digital services and compliance with the MMA standards

Project Management

  • Implemented new mobile payment solutions in B2C channels
  • Managed new connections and migrations with international aggregators and carriers as well as day-to-day relationships
  • Defined and elaborated product profiles of new mobile services, including subscription process and billing logic
  • Planned, launched and optimized mobile productscoordinating the different departments involved- legal, development, marketing and billing teams

  • Coordinated with headquarters the launch of the Acotel's interactive agency in Madrid, including new hires and company legal/tax set up

Internal Department Coordination

  • Supervised team on execution, product management and reporting
  • Supervised aggregators' billing and invoicing

Team Management

  • Was responsible for a team of 3 people, defining clear performance goals and objectives
  • Managed the Madrid office and HR policies of a team of 12 people

Monitoring and Reporting

  • Monitored and evaluated campaigns performance
  • Analysed PSMS delivery reports, designing and implementing corrective action plans
Apr 2008Apr 2010

Content Manager - Acotel Interactive, Madrid

Responsible for Acotel Interactive Spain, Mexico and South Africa content merchandising on both web and wap platforms. Reported to Country Mgr

  • Identified new content providers, negotiated new agreements and managed existing relationships including major music labels
  • Created/optimized acquisition promos and managed implementations
Nov 2007Apr 2008

Marketing Coordinator - Zed Group, Madrid

Multiplatform digital entertainment company based in Spain 

Development of new marketing plans and launching of new online products in Europe and USA. Reported to Corporate Content Manager

  • Outlined new web&wap product proposals to capture new users
  • Defined and implement online CRM strategies in order to convert users into paying subscribers
  • Coordinated the launching of the service zed freesms in Spain, UK, Italy and Germany
  • Coordinated with the media and design teams to carry out online advertising campaigns
May 2006Nov 2007

International Product Coordinator - Zed Group, Madrid

Coordinated international product launches, web&wap and community activities. Reported to Corporate Content Manager

  • Oversaw subsidiary operations in UK, USA, Mexico, Spain, South Africa and Scandinavian countries
  • Synchronised international platform s for the newly launched 2.0 community sites.
  • Worked closely with the graphic design, music, programming and development teams for new marketing campaignsty sites
Aug 1999Dec 2005

Prior Experience

  • Project Coordinator, Transport for London, London
  • European Business Development Executive, AIG, London
  • Account Executive, ByA, Franchise Consultants, Madrid


Oct 2015Sep 2016

Masters in Digital Marketing (English)


Final Project on Mobile Payments Graded 10

Formed by six comprehensive modules:

01. Marketing, Organization and digital planning
02. Marketing: Usability and SEO
03. Digital creativity and SEM
04. Digital current and emerging media
05. Social media marketing
06. E-Commerce


Advanced e-Business Management Program - IBM

Universidad Complutense de Madrid

BSC In Business Administration             

Universidad del País Vasco