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English-Spanish bilingual executive with 9 years of experience in mobile and digital services. With extended experience establishing/maintaining relationships with key partners and technical project management

With excellent inter-personal, presentation and negotiation skills and the ability to work and lead multicultural and multidisciplinary teams. 

Passionate about the internet and the e-commerce, recently completed a Master in Digital Marketing in ICEMD-ESIC, final project on Mobile Payments

Work History


Digital Marketing and Photography Freelance

Usability, Content Marketing, Social Media and SEO projects for pymes. 

Apr 2010Oct 2015

Digital Operations Manager - Acotel Interactive, Madrid

NYC based head office, Digital Entertainment & Mobile Services

Responsible of the Madrid Office and  Spanish operations. Business development in Australia, France and Argentina. Reported to COO

New Business Strategy

  • Support strategy development and lead the implementation of new initiatives and operations
  • Negotiate new agreements with international aggregators and carriers including payouts and revenue shares 
  • Investigate new revenue streams and opportunities in the Spanish Market
  • In-depth understanding of legal and regulatory framework, liaising with international law firms in order to define new digital services and compliance with the MMA standards

Project Management

  • Implement new mobile payment solutions in B2C channels
  • Manage new connections and migrations with international aggregators and carriers as well as day-to-day relationships
  • Define and elaborate product profiles of new mobile services, including subscription process and billing logic
  • Plan, launch and optimize mobile products coordinating the different departments involved: legal, development, graphic design and billing teams
  • Coordinate with headquarters the launch of the Acotel's interactive agency in Madrid, including new hires and company legal/tax set up

Relationship Management

  • Successfully develop, build and manage relationships with local and international partners

Customer Service

  • Set quality standards, procedures and response time of customer service department
  • Monitor customer service metrics and ensure standards and KPIs are met

Monitoring and Reporting

  • Monitor and evaluate campaigns performance
  • Analyse PSMS delivery reports, designing and implementing corrective action plans

Team Management

  • Responsible for a team of 3 people
  • Manage the Madrid office and HR policies of a team of 12 people
Apr 2008Apr 2010

Content Manager - Acotel Interactive, Madrid

Responsible for Acotel Interactive Spain, Mexico and South Africa content merchandising on both web and wap platforms. Reported to Country Mgr

  • Manage the planning, implementation and maintenance of content and promotions on Spanish and international web and wap sites
  • Coordinate and implement the editorial calendar on web and wap sites 
  • Coordinate digital assets for ongoing campaigns and promos with legal and graphic design teams 
  • Identify new content providers, negotiate new agreements
  • Establish and maintain relationships with partners including major music labels
Nov 2007Apr 2008

Marketing Coordinator - Zed Group, Madrid

Multiplatform digital entertainment company based in Spain 

Development of new marketing plans and launching of new online products in Europe and USA. Reported to Corporate Content Manager

  • Outline new web&wap product proposals to capture new users
  • Define and implement online CRM and email marketing campaigns
  • Analyse email metrics to improve open, click thru and conversion rates
  • Coordinate with the media and design teams to carry out online advertising campaigns
May 2006Nov 2007

International Product  Coordinator (Account Manager)- Zed Group, Madrid

Coordinate international product launches, web&wap and community activities. Reported to Corporate Content Manager

  • Oversee subsidiary operations in UK, USA, Mexico, Spain, South Africa and Scandinavian countries
  • Coordinate and implement the editorial calendar on Spanish and international web and wap sites
  • Work closely with the graphic design, music, programming and development teams for new marketing campaigns
Aug 1999Dec 2005

Prior Experience

  • Project Coordinator, Transport for London, London
  • European Business Development Executive, AIG, London
  • Account Executive, ByA, Franchise Consultants, Madrid



Masters in Digital Marketing (English)


Final Project on Mobile Payments Graded 10

Marketing, organization and digital planning
Marketing: Usability and SEO
Digital creativity and SEM
Digital current and emerging media
Social media marketing


Advanced e-Business Management Program - IBM

Universidad Complutense de Madrid

BSC In Business Administration          

Universidad del País Vasco

Specialization in Marketing