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A versatile and skilled marketer with 9+ years of diversified marketing experience across FMCG & Telecom, both local & regional, combining Market Research, Consumer Insights, Pricing and Product Management.


A versatile and skilled marketer with 9+ years of diversified marketing experience across FMCG & Telecom, both local & regional, combining Market Research, Consumer Insights, Pricing and Product Management.



Sherine Nasser, Head of Convergence & BroadBand Internet

Work Experience

Dec 2009Present

Manager-BroadBand Internet Marketing

The Egyptian Company for Mobile Services (Mobinil)
  • Product Manager and a Business Owner for Mobile Internet, Mobile Broadband and Smart Phones
  • Core member in the overall data strategy setting to ensure all data propositions and offerings are aligned with Mobinil's' business plan, vision, position, and promise.
  • Responsible for developing, implementing and fulfilling the overall Mobile Internet, Mobile Broadband and Smart phones marketing strategies, Plans, and budgets to achieve organizational KPI in relation to the data segment such as revenues, ARPU, gross ads, customer base and customer satisfaction.
  • Manage & lead integration and convergence between the data segment and other segments: Prepaid & Postpaid, Personal & Corporate, MI & MBB.
  • Monitor and analyze market norms, trends and changes related to consumer behavior and competition as well as the progress and achievements of organizational KPI and identifying potential product segments and growth enablers.
  • End to end management of the" go to market" process for each data related project ensuring a smooth customer journey across all touch points.
  • Manages & Leads several cross-functional teams involved in any data or smartphones related project to ensure successful and impactful projects launches as well as recommending post launches remedial actions and product, value propositions enhancement.
  • Responsible for all smart phones(iPhone, Android & Blackberry) launches including supplier negotiations, demand forecasts, bundling and pricing and recommending/aligning with Prepaid & Postpaid segments.
  • Responsible for Managing, supporting and coaching junior team members.
  • Lead communication development and execution including comms brief, concept approval, direction, message, and artwork of ATL/BTL/digital communication for Mobile Internet, Mobile Broadband & Smart Phones.

Awards & Key Achievements:

  • Responsible for generating an annual revenues of EGP 1 Billion+
  • Grew Internet users base to 5M+ active subs
  • Grew Mobinil Internet market share to 30% even though being 1.5 years late to the data market
  • Revamped Mobinil data portfolio and created a new portfolio under the brand name “Online” reaching 1.2M+ active subs
  • Launched Egypt’s first unlimited Mobile Internet monthly packages reaching 750k+ active subs
  • Fully responsible for all iPhone, Android & Blackberry launches in Egypt
Feb 2009Dec 2009

Pricing & Analysis Senior Supervisor

The Egyptian Company for Mobile Services (Mobinil)
  • Developed a number of tariff Plans and pricing strategies.
  • Liaised with Market Development to define products and promotional pricing and planning.
  • Tariff performance monitoring & Analysis for Mobinil as well as competition.
  • Communicated with the regulator to ensure governmental approval.
Feb 2008Feb 2009

Consumer Insights & Market Intelligence Analyst

Nestlé Egypt
  • Responsible for identifying Category/Brand key knowledge gaps & recommending the Category/Corporate Market Research plan(incl. Budgets, Timing, etc…) and implementing the agreed plan.
  • In Charge of the complete process for research projects giving support and recommendation to the Marketing Category/Brand Teams with respect to their objectives, evaluating proposals submitted by the agencies, evaluating the research agency's analysis and presentation of findings and challenging/giving inputs/requests for any additional or advanced analysis that can be made.
  • Lead shopper & consumer insight generation sessions as input for consumer & shopper communication strategy as well as new product development.
Feb 2007Jan 2008

Account Manager, Quantitative

TNS Middle East & Africa
  • Managed all the pharmaceutical accounts within TNS Dubai, such as GlaxoSmithKline & Novartis
  • Main point of contact for Multi Country Projects.
  • Responsible for Business Development and building permanent relationships with potential clients
Mar 2005Jan 2007

Research Executive, Quantitative

The Nielsen Company
  • Managed Master Foods account in North Africa and East Mediterranean(NAEM) Region.
  • Responsible of all banking and financial accounts In charge of other regional accounts like Intel Corporation, Bel International, TetraPak, Ministry of Communications & Information Technology, and many others.
  • Conducted research studies related to Segmentation, Usage & Attitudes, Demand Estimation, Advertising Tracking, Product Tests, Concept Tests, Full Mix Tests, Advertising Pre-tests, Pricing, Brand Health Tracking, Mystery Shopping & Customer Satisfaction. 

Training Courses

  • Creating Value through Innovation, Cairo, Egypt, September 2012
  • Critical thinking and Decision Making, Cairo, Egypt, August 2012
  • The Professional Marketing Certificate, Cairo, Egypt, May 2011
  • Mind Mapping & Visual Thinking, Cairo, Egypt, April 2010
  • Business Case Development, Cairo, Egypt, May 2009
  • Regional training on Nestlé's Consumer NEXT & Future Landscape, Kuala Lumpur, Malaysia, May 2008.
  • Regional Shopper Insights, Kuala Lumpur, Malaysia, May 2008.
  • High Performance Leadership, Dubai, UAE, September, 2007
  • Qualitative Research training, Cairo, Egypt, November 2005
  • Regional Market Research training, Nicosia, Cyprus, September-October 2005
  • 7 Habits of Highly Effective People, Cairo, Egypt, 2004

Computer and Language Skills

  • Excellent knowledge of MS Office Applications: Word, Excel and PowerPoint
  • Perfect Command of both spoken and written Arabic and English
  • Basic Understanding of French

Extra Curricular Activities

  • Participant, Small Business Simulation, Entrepreneur Society Convention, AUC, 2004
  • Head, Fund Raising Committee, Association of Computer Machinery (ACM), AUC, 2002-2003
  • Assistant, Freshmen Advising Office, AUC, 2002
  • Member, Donations Committee, Carnival 2002, AUC, 2001
  • Member, Logistics Committee, International Student Leadership Conference (ISLC), AUC, 2000-2001
  • Member, Services Committee, Student Union, AUC, 1999-2000

Personal Data

  • Date of Birth: August 28th, 1981
  • Nationality: Egyptian
  • Military Status: Exempted