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Work experience

Nov 2014Dec 2015

Business Developer

Melltoo Marketplace

Melltoo is a social mobile marketplace for second-hand merchandise in the UAE. Melltoo has evolved in a year from a mobile classifieds to a fully-fetched m-commerce company with transactions and logistics management. 

I engineered my job role in the company from content writing and cold sales to managing several new sides of the business such as the user development(customer services, survey and analysis), data analysis (crunching data for our reward program), email marketing and website copy. 

+100 user requests, transaction disputes (via email, mobile chat, social) daily

Created Melltoo's drip email campaign, wrote copy for 80% of our email newsletters

Drafted Melltoo's updated T's and C's

Contributed to building a functioning company (I was the 2nd employee)

Aug 2015Dec 2015

Media Consultant

Free Press Unlimited (FPU)

This is a contractual position to support FPU's Story Makers project. FPU is a leading media NGO that focuses on freedom of expression in conflict zones.

My job is to liaise with FPU's partners in the project target countries (Morocco, Iraq, Tunisia and Egypt) on training and follow up logistics.

Created which highlights the media production of 2 years of journalism training funded by FPU

Curated content from the project's target countries and translated it from Arabic to English.

Mar 2015Aug 2015

Digital Marketing Strategist

iChanical Technologies LLC.

iChanical is an IT-sourcing company in Dubai. (DiY robot kit) is a product of iChanical Tech LLC.

Created iChanical and Junkbot's blogs. I wrote +30 articles and generated 18,350 clicks to both websites.

Created a content newsletter that generated in 60 pre-orders for junkbot kit and interviewed buyers

Wrote brand copy for junkbot on Ange List,

Demo-ed services to 13 clients

Jun 2013Sep 2013


Mediterranean School of Business (MSB)

I interned at the student affairs department at MSB after my return from my study-abroad program in the USA. I created this internship position to re-model few concepts I learnt from student clubs activities in the USA. This internship position is now a filled full-time position at the university

I created a student government (with, internal regulations rules and sequential elections)

I creates a student-run professional network that organizes professional lectures, career events on campus

I designed and wrote the MSB 2013-2014 Student Life Handbook

I volunteered at the admission office to answer calls and give tours

Jun 2011Feb 2012

News writer (Intern)

Tunisia Live

Tunisia Live is Tunisia's first English-language online news website. 

Published over 100 news wires and features about political and social upheaval in the country

Interviewed Tunisia’s top government officials and other high public figures

Helped create and curate multimedia content on the website, YouTube

Fixed for CNN, NYT, LA times, World News Mag, The New Republic, The Indian Times, Al Jazeera English, Swedish Radio, Swedish Public Television, Belgian Flemish TV, a book, one TV episode and two documentaries



Bachelor of Science in Business Administration

Mediterranean School of Business 

Dean's list 2012

MSB Full Merit Scholarship



University of Minnesota (Carlson School of Management)

Global Undergraduate Exchange Scholarship

Teacher assistant at the Hubbs Center (Life learning public school)


PR outreach

Sending pitches to journalists, PR releases


Email template designs

Published articles