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Work History

Oct 2014Present

Research Analyst

Euromonitor International - Dubai, UAE

“One of the world’s leading independent providers for strategic market research and analysis, with over 40 years’ experience in publishing market reports, bespoke consulting projects, business reference books, and an integrated online database “Passport”, covering various consumer goods industries” 

Implemented a thorough research methodology to gather insights over the home & tech vertical and publish market reports and data analysis showcasing industry trends & insights.

  • Identifying forecasting data through the knowledge of macro-economic and micro-economic factors
  • Building relationships through conducting trade discussions with various industry players (Manufacturers, Distributors, Retailers, Leading Brands, Opinion Makers…etc.)
  • Drafting industry reports, showcasing trends and insights for the market
  • Participated in Arabian Travel Market as a speaker discussing business travel
  • Participating in Tissue World Istanbul as a speaker, discussing the Tissue Industry in the Middle East
  • Worked under tight international deadlines and massive work pressure to deliver adequate results and outcomes
  • Handling solely the "Home & Tech" vertical. This includes industries such as home care, tissue & hygiene, consumer electronics, consumer appliances, toys & games, packaging, home & garden. 

Sep 2012Sep 2013

Assessment Center Consultant

JOBMASTER - Cairo, Egypt

“To consistently provide innovative premiums Human Capital Solutions that help organizations capitalize on their most important asset...People”.

Used different assessment methods and tools to conduct assessments (evaluations) for seniors and managers, with a development plan for every individual. Worked with the marketing team on several projects on branding and developing marketing plans. 

  • Conducted more than 25 Assessment Centers for different clients including: Vodafone, Hoffmann-La Roche, Johnson & Johnson, National Bank of Egypt; assessing more than 1000 professional individuals in one year. 
  • Developed the Assessment Center process through the creation of a service blueprint, which resulted in 15% increase in number of assessment projects and significant increase in total revenues.
  • Worked with the marketing team on re-branding our tools and developing a go-to-market plan for IDC (Individual Development Center), a new service launched for AC department.
May 2012Sep 2012

Senior Insight Researcher

Future of Talent Institute - San Francisco, USA

“Consortium of organizations and individuals who explore emerging issues in talent management, staffing, recruiting, employee development, retention and leadership development”  

Completed an insight research project on two talent disruptors, Co-creativity and entrepreneurship, to recognize possible trends that would keep firms ahead of competition.

  • Interviewed more than 10 marketing directors in several multinationals including Google, Facebook and Cisco, gathered key insights about employment and trends in the marketing field (In-depth interviews).
  • Analyzed data regarding talent management and employee development & retention to provide a better HR management solution.
Oct 2009Sep 2011

Quantitative Research Executive

Ipsos - Cairo, Egypt

“Global independent market research company ranking third worldwide among research firms”

Designed profitable research proposals, handled presentations with clients, conducted meetings that liaised project status between clients and internal departments.

  • Gathered data and insights about consumers in different industries and mastered customer segmentation.
  • Identifying key consumer insights through in-depth quantitative results data analysis.
  • Used different tools to understand consumers’ behavior towards different brand strategies, providing a clear marketing plan with the marketing tactics to be used to deliver overall business objectives and strategies.


Sep 2013Aug 2014

Masters of International Marketing

Hult International Business School - San Francisco, USA
Sep 2011Aug 2012

Masters of International Business

Hult International Business School - San Francisco, USA
Sep 2006Sep 2010

Bachelor of Economics, Minor in Music

American University in Cairo - Cairo, Egypt

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