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Ahmad Shahhet

Central Region Branch Sales Manager at Saudi Emirates House (SETCO)

Work experience

Aug 2013Present

Central Region Branch Manager

Saudi Emirates House GT. Co. (SETCO) COSMOPLAST
  • Establishing, maintaining and expanding company's customer database.
  • Setting promotions and special offers to increase sales & product demand.
  • Compiling and analysing sales figures.
  • Primary/secondary research for new products in local market.
  • Forecasting & ordering.
  • Maintain or adjusts selling prices by monitoring competitors activities and market demand.
  • Managing the sales team through day to day operation and daily follow up through dealer visits, overdues and collections.
  • Monitor stock level and product performance through proper communication with logistics and warehouse.
Jun 2011Aug 2013

Procurement Manager

  • Finding domestics, international sources with long term co-operation.
  • Establishing solid relation with current international and domestic suppliers.
  • Negotiating contracts, prices & delivery terms with domestics, international suppliers.
  • Placing purchase orders and checking local, international shipments delivery.
  • Masseur risks and consequences base on local, international market SWOT analysis.
  • Controlling departmental budgets (yearly, monthly).
Feb 2010Jun 2011

Key Account Manager

  • Responsible for key account department that handle major distributors channels and mass merchandisers (eXtra, Jarir, Electro, Radio shack…etc).
  • Setting professional sales plan and forecast for all channels.
  • In-charge for dealer’s promoters (hiring, training, evaluation).
  • Setting marketing & business plan for business with GARMIN UK.
May 2009Feb 2010

Marketing Manager

Golden Tulip Hotels - Abdul Mohsen Al Hokair hospitality group
  • Market research for Hotels in Riyadh to analyze and monitor competitions in Riyadh and KSA.
  • Advertising campaign in specific seasons (Ramadan, Eids seasons, Family brunch, etc..)
  • E-Marketing through website & shot mail, SMS all Social media.
  • Measure customer satisfaction through world wide program ISTS.
Jun 2008Apr 2009

Account executive

Fawaz Alhokair Group
Taking care of various Brands in Foods & entertainments, GEANT, KIKA Furniture & Fashion Retail. Preparing Professional Brief to studio dept. along with Media Plan (news paper adv. Megacom, MOPI's...etc) to be presented to the client.
Apr 2004Jun 2008

Dealer Sales Support Supervisor

Alesayi Electronics Company - PANASONIC
  • Following Up (Campaigns, Display Caravan, POP Advertising Materials & Promotions, Road Shows & Products Action.
  • Responsible for Dealer's Decoration & Lighted Sign Boards activity in KSA.
  • First Person in Charge for Seminars, Products Launching & Press Conferences.
  • Team Leader of (13 Person) including Merchandisers & Decoration Artists.
  • Team Leader for Market Survey, Products Display Share Percentage & Market Analysis.



Bachelor of Business Administration (B.B.A.)

Aleppo University
Jan 2003Jan 2004

Certification in Marketing, BA, Advertising & Public Relation

MLS International
  • Getting to know Market Segments, Market Primary & Secondary Research. 
  • Knowledge in Advertising & 7p's & how to lead a team. 
  • Courses in PR Activities & Press Release & Press Conferences.
  • Preparing/Maintaining press release and announcements.

Bachelor degree



Market Analysis
Sports Marketing
Business Advisory
Deal Closer
Trade Marketing
Retail Marketing
Business Development
Marketing Research
Product Marketing