Ahmad Shahhet

Work experience

Work experience
Aug 2013 - Present

Central Region Branch Manager

Saudi Emirates House GT. Co. (SETCO) COSMOPLAST
  • Establishing, maintaining and expanding company's customer database.
  • Setting promotions and special offers to increase sales & product demand.
  • Compiling and analysing sales figures.
  • Primary/secondary research for new products in local market.
  • Forecasting & ordering.
  • Maintain or adjusts selling prices by monitoring competitors activities and market demand.
  • Managing the sales team through day to day operation and daily follow up through dealer visits, overdues and collections.
  • Monitor stock level and product performance through proper communication with logistics and warehouse.
Jun 2011 - Aug 2013

Procurement Manager

  • Finding domestics, international sources with long term co-operation.
  • Establishing solid relation with current international and domestic suppliers.
  • Negotiating contracts, prices & delivery terms with domestics, international suppliers.
  • Placing purchase orders and checking local, international shipments delivery.
  • Masseur risks and consequences base on local, international market SWOT analysis.
  • Controlling departmental budgets (yearly, monthly).
Feb 2010 - Jun 2011

Key Account Manager

  • Responsible for key account department that handle major distributors channels and mass merchandisers (eXtra, Jarir, Electro, Radio shack…etc).
  • Setting professional sales plan and forecast for all channels.
  • In-charge for dealer’s promoters (hiring, training, evaluation).
  • Setting marketing & business plan for business with GARMIN UK.
May 2009 - Feb 2010

Marketing Manager

Golden Tulip Hotels - Abdul Mohsen Al Hokair hospitality group
  • Market research for Hotels in Riyadh to analyze and monitor competitions in Riyadh and KSA.
  • Advertising campaign in specific seasons (Ramadan, Eids seasons, Family brunch, etc..)
  • E-Marketing through website & shot mail, SMS all Social media.
  • Measure customer satisfaction through world wide program ISTS.
Jun 2008 - Apr 2009

Account executive

Fawaz Alhokair Group
Taking care of various Brands in Foods & entertainments, GEANT, KIKA Furniture & Fashion Retail. Preparing Professional Brief to studio dept. along with Media Plan (news paper adv. Megacom, MOPI's...etc) to be presented to the client.
Apr 2004 - Jun 2008

Dealer Sales Support Supervisor

Alesayi Electronics Company - PANASONIC
  • Following Up (Campaigns, Display Caravan, POP Advertising Materials & Promotions, Road Shows & Products Action.
  • Responsible for Dealer's Decoration & Lighted Sign Boards activity in KSA.
  • First Person in Charge for Seminars, Products Launching & Press Conferences.
  • Team Leader of (13 Person) including Merchandisers & Decoration Artists.
  • Team Leader for Market Survey, Products Display Share Percentage & Market Analysis.


2002 - 2006

Bachelor of Business Administration (B.B.A.)

Aleppo University
Jan 2003 - Jan 2004

Certification in Marketing, BA, Advertising & Public Relation

MLS International
  • Getting to know Market Segments, Market Primary & Secondary Research. 
  • Knowledge in Advertising & 7p's & how to lead a team. 
  • Courses in PR Activities & Press Release & Press Conferences.
  • Preparing/Maintaining press release and announcements.
1994 - 1999

Bachelor degree






Market Analysis



Sports Marketing

Business Advisory

Deal Closer


Trade Marketing

Retail Marketing

Business Development



Marketing Research

Product Marketing