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Work experience

20122013

Manager, Marketing and Communications

National Stroke Association

Managed marketing and editorial for diverse projects, including email marketing, web content and a quarterly magazine.

Some accomplishments:

  • Increased average number of subscribers and renewals by more than 700% by helping plan and implement a magazine re-launch campaign.
  • Corrected errors and maintained the professional reputation of the organization by editing organizational communications, including email campaigns, web copy, brochures and collateral, social media posts, video scripts and StrokeSmart magazine.
  • Gained more than 1,000 responses to a survey in one day by writing an email campaign.
  • Met the requirements of a grant submission by reducing a five-page document to four pages through careful editing and tightening of language, while preserving content and meaning.
  • Saved a co-worker hours of work and improved web copy by correcting errors and making edits directly in the content management system.
  • Lowered the organization's liability risk by suggesting and developing a formal set of rules for a giveaway.
  • Reduced the length of a weekly meeting by 66 percent by keeping participants on track, while accomplishing all goals.
  • Preserved brand consistency by building, maintaining and following the organization's in-house style guide.
  • Ensured a stream of fresh web content by planning content, researching, interviewing, writing, editing and posting stories and images. 
  • Ensured project spending was on track and under budget by preparing a project budget and matching expenses with funds from multiple departments.
  • Helped develop strategic marketing plans for programs by brainstorming and planning with teammates.
  • Saved time and improved web copy by correcting errors and making edits directly in the content management system (CMS).
  • Guided print projects to successful completion by providing direction and input at all stages.
  • Increased exposure for the organization by handling a media request and guiding the CEO through a successful reporter interview.
  • Built mutually beneficial relationships with vendors by giving fair bidding opportunities and honest feedback.
20112012

Volunteer, Return for Treatment

Denver Dumb Friends League

In the veterinary clinic, assisted veterinarian in exam room and compounded, prepared and dispensed medications.

  • Saved doctors and staff time by preparing and compounding medications.
  • Helped reduce patron wait time by assisting the veterinarian in the exam room.
  • Helped reduce the spread of contagion by sanitizing exam rooms between patients.
  • Put patrons at ease through friendly and empathetic customer service.
20112012

Freelance Writer and Proofreader

  • Wrote articles for publication, including Massage in a Hospital Setting: Integration in Boston Medical Center for Massage and Bodywork magazine.
  • Reduced errors and infused consistency by proofreading printed materials for publisher Sounds True.
20062011

Editor/Copywriter

American Humane Association

Edited and wrote for diverse projects, including publications, website, marketing emails and social media.

Some accomplishments:

  • Attracted media interest and increased visibility for a unit of the organization by writing an attention-getting brochure for film industry insiders about the unit's industry services.
  • Wowed employees and developed a following by writing a popular internal enewsletter that kept all employees, including remote staff, engaged in organizational activities.
  • Kept the organization in its members' hearts and minds by writing informative and interesting enewsletters.
  • Made the organization's professional work more relatable to the public by writing informational sheets with emotional appeal.
  • Prepared polished products by proofreading before publishing.
  • Smoothly managed a multitude of detailed tasks by organizing a national content, from marketing to handling winner relations.
  • Met 100% of deadlines on a monthly donor enewsletter and a monthly internal enewsletter.
  • Earned a promotion within seven months from Editorial Assistant to Editor/Copywriter.
  • Edited an educational tool kit by Elena Cohen, which won a 2011 APEX Award of Excellence, Education and Training Writing.
20052006

Online Editor

MicroMash (Thomson Reuters)

Edited and proofread software-based continuing professional education for accountants.

Some accomplishments:

  • Ensured the company's products were compliant with accreditation regulations by reviewing and editing 25 courses in 90 days -- more than twice the usual workload.
  • Confirmed accuracy of courses by identifying confusing passages, consulting with the staff technical editor and editing for clarity.
  • Maintained brand consistency by applying Chicago and in-house style to the company's products.

Education

Web Tools Certificate

Community College of Aurora

Courses included HTML5 and CSS3, Adobe Photoshop, Adobe Illustrator, Dreamweaver and Typography and Layout.

M.A.

University of Colorado at Denver

B.A.

University of Colorado at Denver

Skills

Proofreading
AP Style
Website copy
Copywriting
Copyediting
Editing
Writing

Portfolio samples

Rave reviews

“Ann is a top-notch editor and writer.”

–Taryn Fort, Director of Marketing and Communications, from a performance review

“Ann can shred and reconstruct a document like no one I have ever seen.”

--anonymous feedback from a colleague on a 90-day performance review

“Ann exhibits high-level organization and workload management skills. She always meets deadline and informs you of roadblocks.”

–Taryn Fort, Director of Marketing and Communications, from a performance review

“She is so accommodating and is very flexible, given some of the tight timelines I throw her way.”

--anonymous feedback from a colleague on a performance review

“If your work depends on how you convey yourself in writing, you need Ann on your team!”

--Allie Philips, Vice President of Human-Animal Strategic Initiatives, American Humane Association

"Thank goodness for Ann! I'd look like a totally incompetent nincompoop without her."

--Brenda Lockwood, Differential Response Initiative Manager, American Humane Association

"She makes us look so darn good."

--Lauren Morley, Manager of Training and Prevention, Child Welfare, American Humane Association

Publications

Print publications:

Ahlers, A. (2012, July/August). Massage in a hospital setting: Integration in Boston Medical Center. Massage & Bodywork, 70-79.

Ahlers, A. (2013, May). Stroke in the Senate. StrokeSmart, 8-11.

Ahlers, A. (2014, February). Tax Survival Kit. StrokeSmart, 11.

Web articles from strokesmart.org:

Diagnosing Stroke

Where Are They Now?

2013 RAISE Awards Nominations Now Open

Picking Out the Positive

Going to Work After a Stroke

Faces of Stroke: Ruth Wolfe

Weight Loss Lessons From a Stroke Survivor

Four-legged Rehab

At a Loss for Words

Tax Tips for Caregivers

Summary

Marketing and Communications

Exceptional editor, writer and proofreader. Devoted to detail but sees the forest and the trees. Strong interpersonal skills. Planner and organizer, manager of time and projects.Deadline conqueror. Committed to consistency, accuracy, creativity and humor.