Arno Hegemann Van Loo

Arno Hegemann Van Loo


High-energy sales and marketing professional with 17 years of experience in driving PC sales and developing marketing programs for leading IT companies. Creative and analytical thinker who boosts retail demand and sales for PC and ingredient components. Strong consumer market knowledge and relations to Retailers as well to major PC manufactures in particular the Central European market. Development and implementation of strategies and programs using the full spectrum of marketing and sales mix.

International experience working in and with multinational companies. Developing EMEA marketing plans and including involvement in decisions made in international HQ at AMD. Working with EMEA subsidiaries to improve execution and own planning.

Motivating and inspirational team leader who effectively leads cross-functional sales and marketing teams. Strong networker in regional and HQ teams to achieve best results.


Top 5 Arno Hegemann van Loo:

  • Strong PC retail market knowledge
  • Excellent relationship building
  • Specialist in Trade marketing programs and activities
  • Customer centric approach

Key Carrer Achievements

 Create a  Retail Sales and Consumer Marketing department for AMD based PC systems


Build up a Consumer GTM Marketing and OEM Alliance Marketing department from scratch with strong motivated teams


Win AMD Achievers Club Award 2005 for achieving long lasting highest market share results in AMD worldwide


Generated excellent Retailer and OEM relationships and establish first business at Media Markt/Saturn MSH Germany at AMD


Strong involvement in worldwide planning and leading regional launch of major consumer marketing strategy VISION from AMD

-Turn AMD marketing investments from awareness to ROI/ROMI PC sales-out driven activities


Build up a role modeling In-store Sales Associates Training force for Retail stores

    Work History

    Work History

    Retail Trainer and Channel Sales Rep

    Packard Bell

    Reporting to Dir. Retail Sales Central Europe. External contractor. Sales & Merchandise Representative on store level of big Retail customers as Media Markt, Saturn, Brinkmann, Schaulandt.

    Retail Trainer


    External contractor. Sales trainings for product launches in North Germany.

    Business Development Manager Retail Account Central Europe


    Reporting to Dir. Marketing CE. Account Manager in Retail Business Development department to increase market shares of AMD based PC’s in the Retail channel.

    Annual Budget: 2M USD

    Generatedrevenue: ~20M USD

    Major achievements

    • Strong growth of AMD share in GER/AT Retail accounts: +30% • Strong cooperation with local OEMs as FSC, Gericom, Archtec, Lion • Create the first AMD Retail RSA Onsite training program in AMD as role model for EMEA
    Mar 2013 - Present

    Head of Channel Marketing

    Wacom Europe GmbH

    Responsible for Channel Marketing sell-out activities and programs in EMEA.

    Activity focus: planning and execution of push and pull channel activities in Retail, Etail, Resell.

    Sep 2010 - Sep 2012

    Head of OEM Marketing Alliance EMEA


    Reporting to VP Marketing EMEA. 3 direct reports. EMEA responsibility of PC Sell-In and Sell-Through Programs with major OEMs: HP, Samsung, Lenovo, Sony, Asus, Toshiba, Dell. 

    Activity focus: planning and execution of PC sell-through activities to Retailers, Resellers and  Mid/Large Enterprise.

    Annual budget: 28M USD

    Major achievements

    • Build up an efficient Alliance Marketing Team and JMP customer process • Turn JMP executions from a reactive to a proactive planning and turn marketing funds to a measurable ROI/ROMI driven investment with focus on sell through activities • Create role model program guidance for easier customer understanding and execution • Cooperation with local OEM field sales offices into marketing planning and execution • Involvement of AMD local Sales Forces for local sales planning's
    Feb 2009 - Dec 2010

    Head of Consumer Go-to-Market Marketing EMEA


    Reporting to VP Marketing EMEA. 3 direct reports of Market Analyst, Campaign and Program Manager. Plan and align GTM marketing programs and product launches to retail channel, establish and drive marketing campaigns in consumer channel. Owning consumer market analyses.

    Activity focus: bi-/annual Marketing plans, BTL P.O.S. trainings & material. Online programs, events, localizations. Internal/external brand & communication guides and briefings. Market research analyses. Definition & creation of Retail Sales Efficiency dashboards. Consumer PR strategy and programs.

    Annual budget: 20M USD

    Major achievements • Build up first EMEA Consumer Marketing Department as a ww role model. • Establish a transparent marketing planning process to hit AMD sales through goals: growMobile share 2010 from 13% to 17% (GfK) • Build up a cross functional planning/execution process by integrating teams of PR, PM, Field Marketing, Integrated Marketing, US HQ Marketing, Retail Sales and OEM Sales • Establish measurable Consumer Marketing execution and dashboards for measurable Retail Sales execution • Planning and launching AMD VISION as AMDs key consumer strategy in EMEA

    •Use Forrester Data Seat as the only Mega Region tom improve marketing excellence

    Feb 2008 - Jan 2009

    Sr. Mgr. Retail Sales Central Europe/SA


    Additional Retail sales responsibility for South Africa.

    Jan 2007 - Jan 2009

    Sr. Manager Retail Sales Central Europe


    Reporting to Dir. Retail SalesEMEA. 3 Sales Managers, 1 Assistant, 11 external Training Contractors. Increase market shares of AMD based PC’s in the Retail channel at 25 Retail accounts. Retail key accounts like Media Markt, Expert, EP:, Euronics, Lidl, Otto etc. OEM key accounts HP, Acer, Asus, Toshiba, MSI.

    Annual budget: 8M USD

    Generatedrevenue: 140M USD

    Major achievements

    • Acquire Media Markt/Saturn as new EMEA key customer for AMD Graphics business (ATI) • Initiate the first PC deal cooperation between German Buying Cooperation's in Retail • Plan and establish specific MDF program for German Buying cooperation's • 32% AMD NB MS in German Retail as highest MS in AMD ww
    Apr 2002 - Dec 2006

    Manager Retail Sales Central Europe


    Reporting to Dir. Retail Sales EMEA. 3 direct reports (2 Sales Managers, 1 Assistant) and 11 external Training Contractors.Key Retail customers like Expert, EP:, Euronics, Aldi, Lidl, Otto, etc. Create several customized offline, online programs to support Retailers in AMD sell out in Retail.

    Annual Budget: 6M USD

    Generatedrevenue: ~85M USD

    Major achievements

    • Create leading P.O.S. material/training combo to increase sell through • Achieve 70-85% share at Retail customers in Central Europe • Establish strong cooperation with major international OEMs Acer, HP, Asus, Toshiba, Medion • AMD Achievers Club award to outstanding market share results • 60% AMD DT MS in German Retail as highest MS in AMD ww
    May 1999 - Dec 1999

    Retail Trainer, Channel Rep

    Jet Services

    External contractor. Acquisition of new customers at VAR’s for Actebis Computer Germany GmbH. Furthermore sales and marketing trainings for HP products in the retail segment.


    Mar 2012 - Aug 2012

    High School Certifcation

    University of Erlangen-Nuernberg

    Business Economics Compact for Managers at WiSo-Leadership Academy of the University of Erlangen-Nuernberg

    Jan 1989 - Dec 1999

    University of Bremen

    Study of Geography with the focus on traffic science

    • 1st subsidiary subject was economy science with the orientation in national economy • 2nd subsidiary subject was sociology with the orientation in traffic science
    1983 - 1987


    Gymnasium an der Langen Reihe with graduation of Abitur (equivalent to US high school exam)
    1979 - 1983


    Gymnasium Waller Ring (grammar school)

    1973 - 1977

    Basic primary school
    Basic primary school 1st to 6th grade



    Fluent written and spoken English, native German

    International leadership of remote teams

    Working in international envoirment

    Planning and execution excellence

    Target and goal oriented acting

    Strategical and analytical thinker

    Intensive sales & trade marketing experiences


    • Skiing, running, gym • New technologies • Travelling • Photography • Furniture design


    Feb 2008 - Present

    Leading Remote & Virtual Teams

    Global Integrations™
    Nov 2007 - Present

    License to Lead

    Executive Edge, Inc.
    Jan 2007 - Present

    General Performance Management: Goal Settings and Performance Review

    Reuter Management Training
    Sep 2005 - Present

    Situational Sales Negotiations

    BayGroup International
    Oct 2011 - Present

    PR Media Training

    Mar 2012 - Present

    Practical knowledge of business economics for sales managers

    Haufe Academy
    Apr 2012 - Present

    Sales Controlling

    Haufe Academy
    May 2012 - Present

    Excel for sales professionals

    Manager Institute
    Jun 2012 - Present

    Web Analytics

    Mar 2012 - Aug 2012

    Compact business economics

    WISO Leadership Academy Nuernberg
    Jul 2012 - Jul 2012

    Online Marketing Manager

    Management Circle AG