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Work experience

Jun 2008Present

Public Relations Manager

Weidert Group, Inc.

Manage the public relations department at a full-service marketing communications firm, providing social media and public relations campaign strategy, implementation and measurement to a variety of clients.

Jan 2007May 2008

Marketing Communications/PR Specialist

AIG Travel Guard

Worked in the travel division corporate communications department at international insurance company, AIG on B2B and B2C marketing and media relations campaigns.

Aug 2006Dec 2006

Trainee Account Executive

Munro & Forster Communications

Worked as a trainee account executive for public & voluntary sector client national public relations campaigns including the Department of Health Hepatitis C campaign and the National Childbirth Trust press office.

Education

PORTFOLIO

Career Development

Guest blogger, VisualCV.com

Co-founder, New North Social Media Breakfast

Member, Outagamie County Red Cross Marketing Committee

Board Member, St. Norbert College Career Services Employer Advisory Board

Member, Public Relations Society of America

Former President, UW-Stevens Point PRSSA

Summary

I get it. The world is changing. How customers & clients interact and get information is changing. PR is changing.I am a public relations professional with a strong background in emerging social media marketing strategies, tactics, and measurement. Core experience also includes strategic public relations campaigns, media relations and crisis communication with a focus on PR 2.0 by engaging media and target audiences online.