A creative professional with proven experience in idea incubation and their turnkey development into branding and campaign strategies. Comfortable working in all mainstream channels of conventional and digital domains. Work experience in India, Asia, North America, UK and MENA regions.
Total experience: Over 25 years.
“Nothing original in this world is temporary. Ever heard of temporary mother’s love? Or washable rainbows? I try to follow this cardinal rule while writing and strive to bring permanency in my work’s value. And by the way, my ink is made from my sweat and blood."
- RoI-friendly creative strategy
- Branding solutions
- Integrated campaigns
- Copywriting and digital content generation across all mainstream channels
- Cross-cultural work experience
Snapshot of ongoing activities:
- Creative strategy and copywriting: Conventional channels - Campaigns, print collaterals, corporate identity exercises, direct marketing, point-of-sale inputs, out-of-home media, exhibitions and other events, and more.
- Creative strategy and copywriting: Digital/virtual media - Email campaigns, on-site promotion, website copy, social media, and more.
- Content development: Articles and write-ups on any given subject for magazines, dailies and online media, columns, research-based papers, consumer focused marketing channels such as topical promotional schemes, product/service literature, and more.
- Integrated communication (Physical+digital) for external stakeholders – corporate communication, marketing communication, sustainability, conservation, not-for-profit, financial writing, research based writing. This includes annual reports, sustainability reports, white papers, celeb and VVIP communication, press releases, digital promotion, events promotion, and more.
- Integrated communication (Physical+digital) for internal stakeholders – Newsletters, intra and inter-departmental communication, presentations, idea incubation and development, collaterals and point of notice communication, digital communication, and more.
LinkedIn public profile