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Abhay Goghari

Passionate ideator, creative strategist, copywriter and content generator.

Summary

A creative professional with proven experience in idea incubation and their turnkey development into branding and campaign strategies. Comfortable working in all mainstream channels of conventional and digital domains. Work experience in India, Asia, North America, UK and MENA region.

Total experience: Over 25 years. 

Key strengths: RoI-friendly yet unusual strategy, to quickly get to the bottom of the communication problem, to identify low hanging fruit, to exceed the brief and venture into undefined areas, to deliver measurable outcomes under pressure.

Work philosophy:

“Nothing original in this world is temporary. Ever heard of temporary mother’s love? Or washable rainbows? I try to follow this cardinal rule while writing and strive to bring permanency in my work’s value. And by the way, my ink is made from my sweat and blood."

Niche areas:

  • Creative strategy
  • Communication across all conventional and digital channels
  • Stand-alone, integrated and fractal campaigns
  • Creative process management
  • Copywriting and digital content

Snapshot of ongoing activities:

  • Creative strategy and copywriting: Conventional channels - Campaigns, print collaterals, corporate identity exercises, direct marketing, point-of-sale inputs, out-of-home media, exhibitions and other events, and more.
  • Creative strategy and copywriting: Digital/virtual media - Email campaigns, on-site promotion, website copy, social media, and more.
  • Content development: Articles and write-ups on any given subject for magazines, dailies and online media, columns, research-based papers, consumer focused marketing channels such as topical promotional schemes, product/service literature, and more.
  • Integrated communication (Physical+digital) for external stakeholders – corporate communication, marketing communication, sustainability, conservation, not-for-profit, financial writing, research based writing. This includes annual reports, sustainability reports, white papers, celeb and VVIP communication, press releases, digital promotion, events promotion, and more.
  • Integrated communication (Physical+digital) for internal stakeholders – Newsletters, intra and inter-departmental communication, presentations, idea incubation and development, collaterals and point of notice communication, digital communication, and more.

LinkedIn public profile

Bottomline: 100% commitment. 100% involvement. 200% communication.

Skills

My skill sets

Skill

Yrs Exp

Last Use

Level

Content strategising/content development

>10

Till date

Expert

Copywriting

>20

Till date

Expert

Authoring and editing

>8

Till date

Proficient

Translation (English-Hindi and English-Gujarati pairs)

>15

Till date

Expert

Corporate Communication (conventional+digital)

(Corporate campaigns, press dispatches, corporate publications, CEO speech, Annual reports, CSR reports, newsletters, corporate case studies, and more)

>15

   Till date

Expert

Art Direction

>15

March 2005

Proficient

Photography

15

December 2010

Hobbyist

Languages known: English, Hindi and Gujarati.

>30

Till date

Full professional proficiency

Work History

2017Present 

Communication and Branding Consultant, copywriting, long form writing

Self employed 

Mumbai India

20162017

DGM (Branding & Marketing)

Reliance Jio Infocomm Limited

Navi Mumbai India

20152016

On a sabbatical

None
20132015

Communication Consultant, copywriting, long form writing

Self employed

Baroda India

20112013

Communication Consultant to the Chairman

Jain Irrigation Systems Limited

Jalgaon India

19852011

CEO & Creative Lead

A Venture Pint & Promotion

Baroda India

19841985

BranchManager

Bidhan Advertising Ahmedabad India

Baroda India

Education

19751981

Bachelor of Fine Art BFA (Applied Art)

Faculty of Fine Arts Maharaja Sayajirao (MS) Univesity

Baroda India

Portfolio

Some success stories, in short:

Be a part. Not apart. (Wild life and conservation campaign).

Paradise is here and now (Launch of a luxury resort in digital and social channels).

Skin that glows, never grows (Premium organic soaps).

21 Temptations - A thousand meadows blooming in your bath (Branding and promotion - premium organic soap range).

Wherever there is life, there is dependence. Wherever there is dependence, there is insurance. Wherever there is insurance, there is Value Plus. (Corporate campaign, insurance advisory).

Mere Paas Movie Hai! (Indian movie tickets booking portal).

Movie going. Pizza eating. Fun doubling. (Digital campaign for food coupons - Indian movie tickets booking portal).

If cash is king, cashless is King Kong (Digital campaign to promote e-wallet)

Branding options for a pan-India programme to push intercity bus bookings using e-wallet:

  • Road-E
  • GoBuyBus
  • Joyride
  • BREEEEZE

 

Successful LinkedIn articles with >2000 views and >300 likes:

'Branding of Indian Brands' series:

  1. The Bahubali Brands
  2. The Baaghi Brands
  3. The Devdas Brands

Why demonetisation will likely succeed in India

2017 - Bring in Remonetisation

For samples in dedicated domains, please write back.

Thank you for reading.