Agnes Nyaradi

  • Budapest, Hungary 
  • agi.nyaradi@gmail.com
Agnes Nyaradi

Digital Marketing Manager

Work History

Work History
Jul 2015 - Present

Digital Marketing Manager for South East Europe  (Albania, Bosnia Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Greece, Hungary, Israel, Kosovo,Macedonia, Montenegro, Romania, Serbia, Slovakia, Slovenia)

Dräger

Develop, deliver and execute digital marketing strategy at local levels. Translate business goals into digital marketing objectives, execute communication plan and develop campaign strategies, tactics, action plans and timelines based on project scope, schedule, budget. Continually optimize digital assets, explore new developments in the digital landscape to more effectively and efficiently deliver communication and business objectives.

Nov 2012 - Jun 2015

E-Marketing Coordinator for Central Europe (Poland, Czech Republic, Romania, Hungary, Bulgaria, Slovakia)

Air France KLM

Websites Content management: Performed content management of the CEE AF and KL websites in English with internal agency, technical coordination in case of new developments, functionalities, ensured relevancy of content coordinating with all commercial teams and provided feedback to Head Offices in Amsterdam and Paris on global/local content, monthly analysis of key results on website, followed competition (airlines & online travel agencies) web features, product & services.


Email Marketing and Database Management: coordinated e-news content with Marketing, Pricing, and internal agency from creation to delivery, database management, qualification, targeting, segmentation, acquire new qualified E-mail addresses and optimized E-Mail Marketing in order to increase the opening rate and also reach the best ROI.


E-marketing and Social Media: executed ad hoc online marketing tasks, delivered social media strategy, coordinated social media plan and activities, social games, online display banner creation, follow up on SEA reports, evaluation, presentations.

Online Campaign management: set up, managed and measured online marketing campaigns for the appropriate target audience(s) with a selected mix of marketing channels, worked with local marketing team and external agencies to develop campaign strategies.

Apr 2010 - Nov 2012

Direct Sales and Marketing Support for Central Europe (Poland, Czech Republic, Romania, Hungary, Bulgaria, Slovakia)

AIR FRANCE KLM

Creation and sending of newsletters in coordination with internal agency, responsible for monthly analysis of results on websites and newsletters, requested new website content, coordination of e-marketing activities (online campaigns, e-promotions and e-mailings) in coordination with Marketing and Pricing, launch of special actions like online discount, online actions, games to develop traffic , optimize E-mail marketing, social media campaigns, paid services promotions, reporting and analysis (e-monthly e-weekly, SEA, payments, insurance, e-services, newsletters, campaign, social media).

Aug 2008 - Apr 2010

Quality Assurance Specialist 

KLM ROYAL DUTCH AIRLINES - FINANCIAL SHARED SERVICE CENTER - BUDAPEST

Responsible for managing and reporting the durable assets of the company, develop and maintain comprehensive and consistent daily, weekly and monthly management information reports, internal control.

Jan 2007 - Aug 2008

Accounting Employee at the Purchase to Pay department

KLM ROYAL DUTCH AIRLINES - FINANCIAL SHARED SERVICE CENTER-BUDAPEST 

Execute administrative accounting operations in line with KLM procedures and local legal rules, - reports on all accounting issues and maintain contact with internal parties (Italian contacts) on relevant accounting issues.

Education

Education
2006 - 2009

Marketing Master degree, Economics

SZÉCHENYI ISTVÁN UNIVERSITY
2001 - 2009

International Relations and Affairs Bachelor's degree

SZÉCHENYI ISTVÁN UNIVERSITY

Certifications

Certifications
2013 - 2014

Online communication expert

KÜRT ACADEMY- NETWORKS

Trends of the  marketing and advertising communication, Search engines, Blogs, E-mail marketing, social networks, visual content sharing, social content management, ,mobile platform, organizing online communication tools, online strategy, online research, measurement, feedback, monitoring, lead generation.

Skills

Skills

STRATEGIC PLANNNIG AND COORDINATION

BUDGETING AND FINANCIAL PLANNING

REPORTING

WEBANALYTICS

CONTENT MANAGEMENT

ONLINE ADVERTISING

SOCIAL MEDIA

DIGITAL MARKETING

EMAIL MARKETING

E-COMMERCE