E-Marketing Coordinator for Central Europe (Poland, Czech Republic, Romania, Hungary, Bulgaria, Slovakia)
Air France KLM
Websites Content management: Performed content management of the CEE AF and KL websites in English with internal agency, technical coordination in case of new developments, functionalities, ensured relevancy of content coordinating with all commercial teams and provided feedback to Head Offices in Amsterdam and Paris on global/local content, monthly analysis of key results on website, followed competition (airlines & online travel agencies) web features, product & services.
Email Marketing and Database Management: coordinated e-news content with Marketing, Pricing, and internal agency from creation to delivery, database management, qualification, targeting, segmentation, acquire new qualified E-mail addresses and optimized E-Mail Marketing in order to increase the opening rate and also reach the best ROI.
E-marketing and Social Media: executed ad hoc online marketing tasks, delivered social media strategy, coordinated social media plan and activities, social games, online display banner creation, follow up on SEA reports, evaluation, presentations.
Online Campaign management: set up, managed and measured online marketing campaigns for the appropriate target audience(s) with a selected mix of marketing channels, worked with local marketing team and external agencies to develop campaign strategies.