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Experienced in providing Marketing and Communications task including media relations, press materials, events, social media, campaign (offline and online) and strategic communications. Skilled in Microsoft Office, Adobe Photoshop, and Digital PR. Accustomed to meet tights deadlines. Excellent interpersonal and organizational skills. Active English including business correspondences.

Work History


Overseas Operations & Product Marketing Manager ( video apps)

Cheetah Mobile

Job description:

- Responsible for new Video-Social apps launch in Indonesia (

- Responsible for localised operations and marketing strategies of the in Indonesia, and responsible for the core KPI (such as the amount of new users, active users, new download, retention rate).

- Responsible for the local brand building, operation planning, and cooperating with local media partners in Indonesia to enhance the product brand influence and market share.

- Responsible for collecting user feedback and continuously tracking the local competitors' products in Indonesia

- Specialised in data analysis, mining and grasp the needs of users at all levels, to help continuously improve products and user experience.

- Responsible for local market insight and report before launching new apps

- Responsible to build new partnership with local partner (media, brand) to bring more users and increase number of download

- Planning marketing and communication strategy (digital and non-digital) before and after product launch to increase awareness 

- Build networking with media and influencers

- Maintaining relationship with local influencers, utilizing influencers to bring more users to use the apps, handling talent agencies and managing content for all the talent

- Responsible of recruiting host, maintaining and make sure all the content is comply with the local law (no negative content)

- Supervise and to work with PR and Marketing agency to maximise their scope of work to help get awareness in the market


Head of Marketing

Seek Asia: Jobstreet &JobsDB

Job descriptions:

- Creating concept and strategy for marketing department for both brand(Jobstreet and JobsDB)

- Work with sales team to increase lead generations and maintain existing customers

- Create communications tools for all marketing campaign

- Monitor and evaluate marketing campaign

- Organize and manage events

- Plan and execute marketing strategy

- Develop market database and competitor analysis

- Develop and built strong marketing team

- Develop branding for internet industry.

- Develop strategy for digital marketing(SEM, SEO, Ad networks, social media, blog)

- Obtains market share by developing marketing plans and programs for each product; directing promotional support.

- Maintains marketing staff job results by counselling and disciplining employees; planning, monitoring, and appraising job results.


Communications Manager 

Opera Browser

Job Descriptions:

- Responsible with public relations activity in Indonesia, Thailand and Philippines including arrange media visit, media briefing and press events

- Maintaining media relations among journalist

- To get coverage for Opera browser and to increase the awareness

- Creating press release for local activity and localized global press release and distributed

- Working with partner(local telco operators, local OEMs in Indonesia, Thailand and Philippines) for joint press release and PR activities

- Media monitoring and analysis

- Preparing presentations slides forOpera's speakers

- Arrange interview between journalist and analyst with Opera's spokesperson

- Provide media training for Opera's spokesperson

- Managing and supervised PR agency on daily basis(in Indonesia only)

- Creating local campaign to increase new users in Indonesia

- Responsible for media gathering, press events and press tour for Opera's executive in Indonesia

- Creating PR budget for local activity

- Creating PR creative campaign

- Doing marketing activity with local partner(telco operator), brand and media for users engagement


Corporate Communications Executives

Frost & Sullivan 

Job Descriptions:

- Responsible for building brand awareness among media in Indonesia

- Making Press Release or localized global Press Release, distributed among local media

- Arrange to get speaking opportunity Frost's consultants or analysts

- Arrange to get media partnership for Frost & Sullivan events in Indonesia or APAC

- To build partnership with media for routine column/article

- Media relations and manage database

- Media monitoring for coverage and clippings

- PR support for Frost & Sullivan events: invite media, build press release, media kit, monitoring

- To organize journalists' request for interview with analysts or consultants

- Support in office's administrations task: preparing letter, Internship program at Frost & Sullivan, office expenses.


Marketing Communications Officer

Ascott International

Job Descriptions:

- To ensure all apartments collaterals meet with standard(toiletries, brochures, merchandise)

- Responsible for advertisements with media

- Media relations

- Responsible for community relations via CSR

- Responsible for The Link Club, rewards program for bookers

- Creating marketing campaign and promotions

- Building partnership with lifestyle media to increase awareness

- Assist reservations, handling inquiries, site inspections



MASTER degree

University of Sydney 

Strategic Public Relations



University of Parahyangan

International Relations


PR Rising Star at PR360 Conference, JW Marriot Hong Kong, June 26 2014


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