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Marketing and Communication Professional

Marketing and Communication Professional specialized in sales increment at retailer and CRM Programs. Experience in annual marketing plan, media plan, communication campaigns, promotion and sales B2B and B2C. Management of promotion and sales teams, relationship programs and generation of demand. Product management and marketing intelligence. Deep knowledge of computer science.

Work History

Work History
Nov 2006 - Nov 2008

Product Manager

Johnson Controls Ltda
  • Coordinate research and studies for annual marketing plan development
  • Develop business plan for launch products and brands
  • Adjust mix of products with market necessity
  • Plan and coordinate researches of market, prices, and actions of competitions
  • Develop studies of fleet, exchange index, market size, market share, market coverage, and segmentation
  • Plan and implement CRM project with distributors and retailers.
Jan 2002 - Oct 2006

Relationship Program Coordinator

Robert Bosch Ltda
  • Develop annual strategic plan of the program, qualification of the team and negotiating goals for regions and customers
  • Coordinate implementation of the plan and management of the project
  • Manage team and to guarantee fulfillment of the goals
  • Manage budget and ROI of the promotion actions
  • Coordinate searches in the Point of Sales
  • Organize events with customers of the program
  • Prepare monthly performance reports.
Jan 1996 - Jan 2002

Marketing Analyst

Robert Bosch Chassy Systems
  • Coordinate the team and actions in the Point of Sales
  • Analyze market information and internal data for market plan
  • Develop communication campaigns and media plan
  • Develop market research and sales campaigns
  • Manage actions and results of campaigns
  • Coordinate work of the call center
  • Develop catalogues and training material
  • Develop system to register training information
  • Organize launching events and to make presentations in several regions of the country
  • Prepare official presentations of the company to the aftermarket
  • Interface with agencies and suppliers. 
Sep 1992 - Jan 1996

Marketing Analyst

AlliedSignal Automotive Ltda

  • Coordinate editorial magazine bimonthly for authorized mechanics and distributors
  • Visit national authorized mechanics to make interviews and photos for the magazine
  • Guide committee of the authorized mechanics in the communication actions
  • Coordinate production of the communication materials
  • Organize internal and external events
  • Develop catalogues and training materials
  • Develop system of sales information and customers relationship
  • Coordinate work of the call Center and data analyses
  • Interface with agencies and suppliers. 


2008 - 2009


2005 - 2007


1989 - 1993


Pontifícia Universidade Católica de Campinas
1986 - 1988


Academy São Luis