Alyssa Gardina

Alyssa Gardina

Work History

Work History

Social Media Consultant/Blogger

AlyssaGardina.com

Founder of alyssagardina.com, a social media resource for non-profits. Provides advice and guidance for non-profits and small businesses starting out with social media. Maintains a blog that discusses current technology trends. Co-founder of fiveoclockdallas.com, a review site and community for Dallas bars and happy hours. Created content for bar listings, happy hour listings, blog posts and video reviews. Became the face of Five O'Clock Dallas in video reviews, cooking shows and event reports. Promoted the website via social media tools and helped build traffic to over 3,000 unique visitors a month.

Jun 2008 - Present

Marketing Associate

The Women's Museum: An Institute for the Future

Crafted and implemented a social media campaign, utilizing tools such as Twitter, Flickr, Facebook and a blog. Reached 12000 followers on Twitter in less than a year and known as one of the top 5 museums using the social media tool. Opened blog to allow other Museum employees to post.

Produced numerous graphic design projects with high distribution and/or prominent placement, including banners for the 2008 State Fair of Texas, a tabloid with a distribution of 30,000+ and invitations to an exhibit opening. Currently redesigning the Museum's advertisements, brochures and website components.

Communicated with external audiences including press contacts, advertisers and bloggers.

Maintained The Women's Museum website and monthly e-newsletters.

Jan 2007 - May 2007

Marketing Intern

Somerset House Trust

Assisted in designing a new brand for the Somerset House; maintained databases, e-mail newsletters and website; analyzed website and newsletter readership statistics

Skills

Skills

Graphic Design

Freelance graphic designer for non-profits and various institutional departments Experience with both print and web design applications

Social Media

Implemented social media plan at The Women's Museum Experience with Twitter, Flickr, blogging, Facebook, Squidoo and YouTube

Microsoft Office

Experience with Office 2003 and 2007 Technology trainer for Office 2007 transition at Ithaca College

Adobe Creative Suite

Education

Education
Aug 2004 - May 2008

Bachelor of Science

Ithaca College

Graduated Summa Cum Laude, cumulative GPA 3.98

Honors:

  • Park Scholar Award: Full academic scholarship awarded to select students at IC for their academic merit, community involvement, volunteer work, and dedication to the communications industry.
  • Phi Alpha Theta, inducted Spring 2006: History honor society
  • Phi Kappa Phi, inducted Spring 2007

Awards:

  • Winning Paper, Conference for Undergraduate Research in Communication, April 2006
  • Hal Emery Writing Award, Ithaca College History Department, Spring 2007
  • Academic Excellence, Top Integrated Marketing Communications Junior, May 2007