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An  energetic, dynamic and highly motivated Hôtelier specialised in providing a high level of strategic sales management and business development within the luxury hospitality sector. Possesses a proven track record of international achievements in Spain, Germany, Ireland, the UK and Australia by delivering strategies and plans to improve the performance and efficiency of luxury, and high-end hotels and establishments in complex and time pressured environments with vision, creativity, innovation and attention to detail.

A highly pragmatic and proactive entrepreneurial leader and team player, who has the ability to educate, motivate, inspire and manage a team to successfully deliver exceptional results. An individual who has excellent negotiation skills, with a proven ability to seize opportunities, whilst building long lasting business relationships, trust, and mutual respect at all levels.

Career projects

Jan 2015Present

Business Development Manager

Luxury Hotels Group
  • Responsible for the business development strategy in its full scope, covering strategic partnerships, B2B relationships, seminars,  leader of opinion speaker opportunities and the attendance of key trade shows, such as WTM, ILTM, IBTM...etc.
  • Responsible for the sourcing and prospecting of business within the domestic and European markets. 
  • Responsible for driving the relationship with agencies.
Jan 2014Nov 2014

Start Up Senior Sales Manager

Wifi and Tabs
  • Successfully launched this startup by positioning it as market leader within the Spanish Hotel market, covering Madrid, Barcelona and La Costa del Sol. 
Jan 2013Dec 2013

Sales Manager

  • Responsible for representing Bookassist in Spain and Portugal.
  • Proactively seeked integrations with PMS suppliers in new markets.
  • Negotiated the contractual terms for our products and services.

  • Showcased and demonstrated the key functionalities of both the FOH and BOH of our BE, channel manager and online marketing.

Nov 2011Dec 2012

Senior Sales Manager

  • Drove sales of our Booking Engine, Channel Manager, Website design and internet marketing services.
  • Successfully negotiated contracts with hotel management and proprietors, i.e. VIlla Padierna Palace Hotel 
Jul 2010Jul 2011

Junior Revenue Manager

Meliá Hotels International
  • Critically analysised the main KPIs: pick- up and  forecasting reports,  occupancy ratios, and RevPAR.
  • Reported on distribution channel sales and did benchmarking and demand calendar analysis
Dec 2008Dec 2009

Business Development Manager

Hilton Buenavista Toledo
  • Managed a team of 4 external sales executives and liaised with the RM.
  • Executed monthly sales calls to key accounts and hot prospects.
  • Designed the coming year's sales plan alongside the GM and Revenue Mgr.
  • Facilitated the killer instinct training of the Sales Execs and their participation in Hilton´s Brand Customer Focus Selling courses.
  • Devised pricing strategy on our Website following Hilton policy.
  • Engaged with local authorities to promote our property through the destination.
  • Won the Mayor´s office trust to have them meet on a monthly basis at our hotel.
  • Considerably grew the MICE segment.
Jul 2007Aug 2008

Sales Manager

02 Centro Wellness Marbella
  • Successfully attracted the affluent expat and local business community to this one of a kind leisure centre.
Jun 2006Jun 2007

Sales Manager

Selenza Thalasso Wellness Hotel
  • Pushed the hotel on the UK and Russian leisure and wellness markets.
  • Managed and planned the publicity campaigns in local media. 
  • Tailored special offers for our inbound and domestics markets.
  • Contracted OTA and Russian wellness TOS
  • Effectively negotiated contracts with UK tour operators
  • Successfully negotiated with SLH to commit promote our hotel.
  • Organised and hosted fam-trips and site inspections.
  • Fruitfully researched and drew in new inbound growth markets from the Middle East and Russia.
  • Recruited and contracted new Russian agencies specialised in Wellness tourism.
Jul 2005Jun 2006

Sales Manager

Incosol Hotel Medical Spa
  • Responsible for the supervision of all MICE and group quotations.
  • Ran the publicity campaigns with British golf and German wellness TOs
  • Negotiated domestic, inbound and Golf TO contracts
  • Designed and executed special offers for the Spanish and international markets.
  • Promoted the hotel before Costa del Sol and Madrid DMCs.
  • Increased our direct client base by signing new agreements with pharmaceutical, insurance and medical entities.
  • Represented and organised the attendance of the hotel at ITB, MITT, FITUR and ILTM.
Jan 2005Jun 2005

Interim Group Sales Manager Andalucía

H10 Hotels
  • Successfully placed the Andalusian H10 hotels on the MICE map.
  • Undertook the summer promotion of H10 Hotels visiting all inbound agencies in the region’s main cities before high season.
  • Hosted site inspections in all 3 hotels.
  • Negotiated contracts with local TOs and travel agencies.
  • Loaded special offers on our website and on OTAs
May 2004Nov 2004

European Corporate Sales Manager

The Royal Garden Hotel
  • Promoted the hotel before London´s blue chip companies.
  • Hosted fam-trips for agencies and potential corporate clients.
  • Completed key RFPs (CWT, AMEX, RADIUS, and BCD TRAVEL).
  • Successfully kept Pernod – Ricard on board as one of our star accounts.
  • Drew a close relationship between the hotel and the German and Spanish Chambers of Commerce.
  • Secured new contracts with Symantec, General Electric and NCR amongst others.
Apr 2003Apr 2004

F&B Cost Controller

Tate Catering
  • Successfully liaised directly with 5 Sous Chefs and overlooked and trained a brigade of 20 line cooks.
  • Implemented standard recipes for all chefs to follow, thus maximising loss prevention and controlling portions.
  • Successfully achieved a consistent 80% profit margin in all menus.
  • Produced accurate costings for each item sold and reported on the cost effectiveness of each dish.
  • Actively sought and negotiated the most competitive supplier prices.
  • Contributed in creating new dishes with the Executive Chef.
  • Produced COS reports and calculated GP for all Tate Catering outlets 
  • Produced weekly P&L statements and analysed sales patterns.
  • Submitted all dishes on the restaurants’ menus to viability tests.
  • Conducted monthly stock takes in all food and beverage outlets.
  • Overlooked stock rotation and spot-checked for wastage in prep areas.
  • Ensured the compliance of goods with agreed price, quality and weight.
  • Checked portion size in all kitchens to ensure proper mis–en–place and cost effectiveness.
  • Organised of staff rotas alongside the Executive chef.
Sep 2002Mar 2003

Conference and Banqueting Sales Coordinator

Meliá White House Hotel
  • Maximised rooms, groups, C&E revenue by proactively selling 
  • Actively converted customer inquiries into confirmed sales to develop future and repeat business contributing to the profitability of the hotel.
  • Delivered brand standards of customer service whilst ensuring a clear and effective line of communication with the sales team and the rest of the hotel
Dec 2000Aug 2002

F&B Cost Controller

The Berkeley
  • Delivered a consistent 26% cost of sales per month, in all kitchens.
  • Trained all F&B outlet managers on loss prevention and cost control.
  • Negotiated prices with F&B suppliers and promoted competition.
  • Devised a cost effective goods receiving procedure.
  • Checked F&B deliveries for quality, quantity  price and timely delivery
  • Programmed all Micros point of sales in all outlets.
  • Produced a daily cost of sales report for all kitchens.
  • Conducted stock takes in all kitchens and F&B outlets.
  • Overlooked purchasing, wine cellar and storeroom requisitions. 
  • Randomly spot-checked inventory and dry store expiry dates.
  • Executed a weekly P&L and cost of sales report.
  • Maintained a tight control on minibar supplies and tobacco.
  • Ensured the compliance of banqueting purchasing procedures.


Feb 2010Jul 2010

Revenue Management

Universidad Rey Juan Carlos

First promotion

Jun 1997Jul 2000

Swiss Hotel Association Hotel Management Diplôme

Swiss Hotel Management School Les Roches