Andreas Mastrosavvas

13 Gloucester Road, Flat 2, London, SW74PP

Education

Education

Imperial College Business School, UK

2014 - 2015
MSc Strategic Marketing, Distinction (Dean's List)

Modules include: Marketing Analytics; Digital Marketing; Branding; Corporate Strategy & Finance

Cardiff Business School, UK

2011 - 2014
BSc Business Management (Marketing), 2:1

Modules include: Marketing Research; Advertising & Marketing Communications Management

American College of Thessaloniki, Greece

2009 - 2010
31 credits towards BSc Business Administration, GPA 3.66/4

Modules include: Introduction to Computing; Introduction to Economics; Calculus

Anatolia High School, Greece

2007 - 2009
Greek Apolytirion, 17.2 / 20

Core modules include: Mathematics and Statistics (19.2), Principles of Economics (18.9), Business Administration (19.4), Development of Applications in a Programming Environment (19.4) 

Work History

Work History

Virosi Fashion, Greece

Sep 2015 - Present
Marketing Assistant (Part-time; Voluntary)

Responsible for content and online advertising on the boutique's Facebook profile as well as maintenance, SEO and monitoring of the store's website and eCommerce platform.

  • Achieved an average 5% Facebook advert engagement rate with an average reach of 3,000
  • Increased organic website traffic by 12%

John Lewis Partnership, UK

Jul 2015 - Aug 2015
External Consultant                                                                                        (Imperial College Business School Marketing Consulting Project)

Worked as part of a team to propose a digital marketing plan with the objective of driving Partner engagement with the corporate e-learning intranet

  • Developed and presented recommendations in social proof (Google+ Communities), online incentives (PDF certificates), and website navigability (on-site search and layout optimisation), leading the client to form a team for their implementation (project feature)
  • Generated a professional research report based on an employee survey, the intranet's Google Analytics platform, and an employee focus group with findings being adopted in client's internal information sessions

Skipq Ltd, UK

May 2015 - Jul 2015
External Consultant                                                                                            (Imperial College Business School Entrepreneurship Project)

Liaised with the co-founder of London-based mobile application start-up and worked as part of a team to develop a  business model and a digital marketing plan for business launch.

  • Delivered a B2C and B2B market segmentation strategy and a revenue model that were saluted for their rigour by a mobile start-up investor audience
  • Secured the runner-up position in a competition of 30 digital marketing plans

Redemption Brewing Company, UK

Nov 2014 - Dec 2014
External Consultant (Google Online Marketing Challenge)

Liaised with founders of sustainable North London brewery and worked as part of a team to deliver a Google Adwords PPC campaign to boost website engagement.

  • Achieved an average 2% CTR and 60,000 impressions over a one month period

Virosi Fashion, Greece

2010 - 2011
Sales & Marketing Assistant (Voluntary)

Responsible for personal selling, till service and social media marketing

  • Ran a Facebook advertising campaign acquiring 900 subscriptions over a one month period

IT Skills

Skills

MS Office

Google Analytics

Digital Marketing Tools                        

Social Bakers; Social Mention; Feedly; Buzzsumo; Adwords; Keyword Planner;

SEM Rush; Think With Google suite; Twtrland; Tweriod; Wordpress

IBM Digital Analytics

Qualtrics

Photoshop

SPSS

Languages

  • English (fluent); Greek (native); German (beginner); French (beginner)

Additional Certifications

  • 6 e-learning course certificates (Targetinternet.com)Big Data; Analytics Step-by-step; Analytics Analysis; Advanced Analytics Content; Paid Social Media; 5 Essential Digital Marketing Tools
  • 'Masters of Marketing' CPD session certificate (Chartered Institute of Marketing)
  • IBM Digital Analytics Introduction certificate (IBM)

Interests

Photography: Avid DSLR and Photoshop user (Flickr)

Programming languages: Training on basic HTML and SQL on the Codecademy platform

Hiking & Camping: A recent venture involved successfully climbing Mt. Olympus