About Me

'No Strategy, No success' 
I’m currently working as an Account Executive for Mullen Lowe Group in Barcelona and I’ve worked as PR, Account Executive and Events Planner  in different companies and sectors.
I would like to contribute with my initiative and work to the team. I have experience in Advertising and PR of 2 years, and I have been very lucky with my job choices. I have great interest in integrated marketing communications management and strategic planning. My main objective is to strengthen corporate image and build up brand image. My goal is to become Head of Communications. 
 

Work History

Work History
Mar 2015 - Sep 2015

Account Executive

MULLEN LOWE GROUP · Barcelona, SPAIN

Executive for Iberia area, responsible of advertising campaigns and activations in ATL/BTL for SEAT Spain.

- Communications with client. Receiving of briefings and collaborating with Traffic Manager.
- Reporting the Director of Strategy and Director of Iberia Bills of sales performance and traffic at dealerships.
- Participation in the production of offline Strategies.- Elaboration of customer/lifestyle insights and claims with both planning team and creative team.
- Analysis of the competitive environment and target brands.
- National Reporting of SEAT and Hello Lola Agency.
- Data management, control and monitoring of media plans.
- Use, implementation and optimization of market and agency specific tools.
- Analytics and ROI reports.
- Social Network Management with the Community Manager.
- Analysis of competition / benchmarking.- Cosmos Evolution Report Accounting (Sales Traffic ROI to SEAT Dealerships).
- Campaign Retargeting Maps.
- Cooperation with Planning and Iberia strategy department. Global Strategy Adaptation.
- Timing and Retro-Timing draw up.
- Budgeting.- Segmentation Analysis and Market Segment Positioning.

 

Customer Relationship Management (CRM)

 - Newsletter Production Management targeting specific CRM from different supplier (CAP Gemini and Accenture).

Jun 2014 - Mar 2015

Public Relations & Communications

PANTOPROJECT · HEALTH & BIO-MEDICAL· Barcelona, SPAIN

 

- PR follow up and research, positioning and segmentation

- Maintenance and creation of media lists and editorial calendars

- Database management

- PowerPoint presentations

- Communication Auditor and Marketing Plan design.

- Brand Identity Developer.

- Monitoring Public: institutional and commercial communication.

- Management and CRM Database.

- Create and send Newsletters.

- Media planning.

- Development of Publicity, Press kits, content marketing, klippings, press releases, memory and other documents.

- Liaising with the Community Manager and management of Social Network.

- Blog Marketing and Micro-Blogging.

- Search for prescriptors.

- Management of Sponsorship and Event design.

- Calendars and ROI.

Oct 2013 - Jun 2014

Junior Events Planner

MINUITTE · CATERING COMPANY · Barcelona, SPAIN 
Prospecting for new customers and potential Business Synergies. Co-Planner for the branding campaign. Strictly focused on achieving the goals and mission of both(business and customer) Budgeting, Calendar actions, Press, Social Network and Competition tracking. Projects: ENTRECOSTURAS BRIDAL WEEK 2014 to Vicente Ferrer Foundation, organization and staging of the event Catering.
Sep 2012 - Dec 2012

Public Affairs Intern

GRUPO GODO · Barcelona, SPAIN  
Intern MEDIA· Barcelona, SPAIN Intern at the Prime time TV show of Josep Cuní' 8aldía' on 8TV. Getting to know the different publics and taking care of the media plan. Gathering all the feedback and looking after the logistics and the itinerary of that specific show.
Sep 2010 - Mar 2011

Events Organiser Intern

PROFESSIONAL COACHING · London, UK
LIFECLUBS· Corporate Communications and Events Organiser Intern UK Company dedicated to professional coaching, providing services to the private sector and charities, also recognized by the UK National Health Service. Organising corporate seminars and conferences, coordinating dates for the national tour of Nina Grunfield(founder), assistance in promoting the release of his latest book. Using the tool‘ Cision PR Data Base' to track contacts and memberships. COMPUTER SKILLS Operating Systems: Windows XP/Vista/Windows 7, Apple iOS.

Education

Education
2011 - 2015

Staffordshire University, UK
Studied at ESERP; ECOMONOMICS, PUBLIC RELATIONS AND BUSINESS SCHOOL OF  BARCELONA.

Certifications

Certifications
Jan 2014 - Present

CIM Diploma

Chartered Institute of Marketing
In progress

Skills

Skills

LANGUAGE SKILLS Spanish Mother Tongue. English Oral: Proficient/Written: Proficient. French Basic..

Office suites: Proficient user of Microsoft Office, Specific Software: CRM, Cision, PR Data Base, Photoshop, Illustrator, Facebook SEO and SEM, Google Ads, Google Analytics, Ad Twitter, Hootsuite, WordPress, InfoAdex, BrandWatch, MailChimp. 

Portfolio

INTERESTS

Travelling
Running
Tennis
Cooking
Reading
Interior Design