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• Leader with proven ability to develop and execute creative marketing communications that align with and help achieve business objectives, advance corporate culture, enhance brand awareness and trust, and enable organizational effectiveness.

• Experience in creative development copywriting, product/service positioning, web and print production, project management, account management, direct response, event marketing, sales promotion, translation, PR writing and corporate communications.

• Adept at devising and implementing marketing communications plans in deadline-driven work environments.

• Proven ability to exceed clients’ expectations, build mutually beneficial working relationships, and plan, manage and conceptualize multiple projects effectively.

• Fluent (read, write and speak) in Spanish. 

Work experience

Sr. Copywriter

University Medical Pharmaceuticals

• Collaborate with Creative Director and staff to develop creative copy that is on-target, on-brand, motivational and original, and ensure that select concepts/copy are integrated into completed project.

• Create and edit all internal and external communications. Help to establish promotional campaigns inclusive of direct mail, print, e-mail, Web and sales collateral.

• Oversee the creation and maintenance of editorial content for company’s websites. Actively research new opportunities to develop strategies for increasing Web and social media traffic as well as online retention and loyalty.

• Identify and report on digital/social media trends. Prepare reports and updates on usage statistic.

• Interface with sales and marketing clients to ascertain market needs, realities and opportunities in order to craft an action plan.

• Research clients’ products/services/positioning to ensure accurate, on-target development for assigned projects.

• Write and edit copy until final to accommodate revisions due to client and legal reviews.

• Assist with all types of writing (e.g., proposals, presentations, scripts, marketing communications plans, online communications, newsletters, etc.) as needed. 

Jan 2006Jul 2010

Sr. Editor

Arbonne International

• Worked closely with Managing Editor to lead concepts and write marketing communications materials.

• Assured all Web content was current and up to date on and company’s various product/international websites. Monitored, tracked, measured and responded to online discussion topics.

• Reviewed all copy to ensure accuracy of information and mechanics of writing, including punctuation, spelling, structure and organization.

• Corrected and revised copy until approved.

• Worked closely with internal departments to ensure accurate, consistent and high quality messaging in all marketing and communications materials.

• Supported naming and branding projects.

• Ensured the correct usage of trademark symbols according to legal guidelines.

• Maintained organized Brand Identity Guide of key information on spelling usage, brand style and other legal specifications and updated file on a regular basis. 

Jul 2005Jan 2006


Arbonne International

• Developed and wrote creative copy for projects, including all packaging copy, catalogues, brand materials, direct mail, sale sheets, e-mail newsletters, online communications, press releases, promotional signs and other marketing materials.

• Communicated a consistent, compelling and brand-appropriate voice throughout all communications.

• Managed multiple writing projects with the ability to meet continual deadlines and the flexibility to manage shifting priorities.

• Maintained history of all copy revisions throughout the entire project.

• Developed familiarity with products in order to identify features and benefits and ensure copy was thorough and accurate.

• Promoted to Sr. Editor.


May 2005Present


California State University, Chico

• Bachelor of Arts in Journalism with an emphasis on Public Relations

• Minor in Spanish