Diverse and wide-ranging global business and management experiences. Excellent understanding of business infrastructures, components, and their interrelationships. Proven leadership and professional outlook with in-depth knowledge of, and appreciation for international markets and cultures. Well versed in business negotiations, and venture partnerships. Solid consumer electronics and emerging technologies background. Highly skilled at relationship building and great sense of customer service. Dedicated and results oriented with P&L and profit focus.

Work History

Work History
Dec 2007 - Present


Emad Consulting, Global Sales and Business Development

Consult, advise and assist companies with global ambitions on developing new, or expanding existing business and sales.

·Advisement on international markets, understanding of related cultural nuances for effective workings in such environments

·Market assessment, opportunities and targets

·Competitive intelligence gathering and reporting

·Sales lead generation

·Advising on, sales policies and processes

·Follow-up sales activity

·Formal proposal or presentation management and writing

·Pitch and presentation rehearsals

·Business model design

·Information or knowledge management

·Customer service

Sep 2003 - Oct 2007

Director, Sales and Business Development

Philips Consumer Electronics


Director, E-commerce and Business Development (2005-2007)

Responsible for Philips Accessories portfolio products sales on Philips North America and partners’ web portals. Developed new global business and marketing strategy for Philips Accessories division. Increased on-line sales of Philips major accounts. Successfully managed Philips post merger acquisition projects.

·Accomplished placement of Philips Accessories product categories on Philips and partners’ on-line stores increasing the overall division sales by 20%.

·Developed a marketing strategy, placing Philips Accessories portfolio brochure in four million boxes of Philips products, sold at North America retail stores, resulting in 15% sales increase of those products.

·Managed Philips North America’s mutual sales and marketing initiatives with Microsoft, and Skype that promoted Philips audio and VoIP products with their programs.

·Led a project team working with major e-tailers on enhancing and standardizing Philips products web contents to improve customer experience and drive higher sales.

·Instrumental in developing new business on behalf of the Philips Latin American sales team in Mexico that resulted in a new $10 million distribution contract.

·Directed a market research and product development team to determine and launch a European range of the Power Sentry (acquired) products. Also successfully managed the web relocation project of the company to Philips servers.

·Successfully managed and implemented post merger integration projects for the Power Sentry and Digital Lifestyle Outfitters acquisitions, and advised on international sales, marketing strategy and E-commerce.

Director, International Sales (2003-2005)

Responsible for Philips Accessories international sales. Significantly contributed to set-up of the Accessories Sales and Business Management organization structure in Europe.

·Submitted winning proposals and closed sales to major European customers, establishing revenues of $4 and $10 million in the first and second year respectively.

·Managed relationship with a UK distributor, and oversaw increases in customer service and 100% on time product deliveries.

·Received a prestigious Category Manager and Category Captain awards at Wal*Mart International, in the first and second year of business, respectively.

·Initiated and drove business development with Wal*Mart international team in Europe, Asia and Latin America winning and replacing incumbents at ASDA (UK) and Wal*Mart (Germany and Mexico)

·Successfully launched and promoted the Philips Accessories ‘program-based’ sales model in Europe.

Mar 1998 - Sep 2003

Director, International Sales

BELKIN INTERNATIONAL, INC. Compton, California1998 - 2003

Director of International Sales, Middle East and Africa (2001-2003)

Responsible for business development and sales in the Middle East and Africa regions. Launched new Belkin business in the Middle East and Africa regions from the ground up. Established distributorship and built lasting customer relationships.

·Developed sales strategy, and pricing structure; and negotiated contracts and secured new business to $3 million in the second year.

·Managed Belkin’s participation in the Middle East and Africa trade shows and led a professional sales team at these events.

·Represented Belkin at international sales events, and promoted the company brand name and products through the Press, media events and interviews.

Network Services Manager (1998 – 2001)

Responsible for the corporate wide Local and Wide area Network, Computer and Network Operations including Administration, Technical Support, Help Desk, Maintenance, and Security. Managed technical staff, devised and implemented policies and procedures and maintained highest service level.

·Reviewed and evaluated company network, and successfully revamped the entire structure consisting of over 250 PCs, business application and Microsoft servers, and implementing a CISCO chassis based solution.

·Managed installation, administration, operations, maintenance and 24 x7 network and computer hardware support.

·Oversaw the Help Desk and systems support to company wide user community, improving service level by 100%.

·Negotiated and purchased software, and software licenses ensuring full compliance.

·Negotiated vendor contracts, and purchased computer, network, and other significant business and peripheral hardware.


Nov 1976 - Feb 1979

Masters Degree

West Coast Univesity
Sep 1974 - Jun 1976

Higher National Diploma

Polytechnic of Central London



Computer Technology

Computer architecture Computer languages, programming Computer and data center operations Communications and networking Business applications and ERP Management Maintenance programs and licensing Security

Global Sales and Business Development

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