Seasoned, energetic communications leader with Fortune 500 corporate, international agency and national journalism experience. Extensive expertise in supporting company business goals and objectives through the use of strategic corporate communications, crisis communications, issues management, employee communications, media relations, community relations, international business, social media, and sports-related marketing skills. Currently delivering great results for freelance public relations clients while working to secure my next full-time opportunity.
Oct 2008 - Present
Freelance public relations consultant
Freelance communications/public relations consulting. Public relations, media relations, marketing communications, crisis communications, employee communications, social media, video production and more on behalf of clients including Visa, Precision Environmental, a confidential high profile foundation, and the 2009 Senior Games.
2003 - Present
Write the weekly “Around Dublin” column, which is run in both the Valley Times section of the Contra Costa Times and sister publication Tri-Valley Herald newspaper.
2005 - Sep 2008
Senior Vice President, Coporate Communications
Managed external and employee communications for WaMu’s San Francisco-based Card Services division (formerly Providian Financial), and the Seattle-based Home Loans division. Reported to the presidents of the two divisions. Responsibilities included strategic communications planning, media relations (including serving as spokesman), public relations, marketing communications, executive communications, issues and crisis management, and social marketing/image advertising. Also responsible for assessing and measuring reputation risk. Managed and mentored a staff of 15 in San Francisco and Seattle, and was responsible for more than $5 million in budgets. Also served on WaMu’s corporate Issues Management Team, as well as a member of three western U.S. philanthropic grant committees. Highlights: Drove the communications strategy and implementation of the successful merger of Washington Mutual and Providian. Championed a best practices OPEX project to formalize the measurement and assessment of Reputation Risk and had it instituted by the president as part of the standard business processes. Successfully launched new products and services, including the ESPN Visa card and free FICO scores for customers, which received millions of consumer impressions and helped drive sales. Developed a best practices employee communications program. Was asked to expand my responsibilities to take on a second WaMu division.
2000 - 2005
Senior Vice President
Providian Financial - Bay Area, California
(Providian merged with Washington Mutual in October 2005). Led Corporate Communications and Community Relations for the San Francisco-based company. Reported to the CEO. Managed the corporation’s strategic communications, employee communications media relations -- including support for all marketing/product PR activities, crisis communications, executive communications, and image advertising. Responsible for managing the company’s charitable giving, employee volunteer, and social marketing programs. Also produced the company’s annual report and charitable giving annual report. Ensure alignment of corporate goals to all communications efforts. Serve as the corporation’s primary media spokesperson. Manage an internal staff of 10, as well as the company’s two outside PR agencies. Responsible for a budget – including salaries – of more than $7 million. Highlights: Drove the strategic and tactical internal and external communications process (including working with government relations and investor relations) as part of the difficult – but very successful -- corporate turnaround of Providian, including the merger with WaMu. Led the employee communications and marketing communications efforts to reposition and re-brand Providian. Led communications to announce the exit of former CEO and introduction of new CEO and executive management team\. Created and implemented all elements – including radio, print and broadcast advertising – for the “Touchdowns for Tots” (San Francisco 49ers, Oakland Raiders and Dallas Cowboys), and “K’s for Kids” (San Francisco Giants) social marketing programs.
1989 - 1999
Senior Managing Director
Hill & Knowlton
Managed a staff of 10 with responsibilities for the media relations, media training and crisis communications practices. Served as a member of the firm’s international crisis team, and served as the agency’s national media spokesperson.
Delivered national and international media relations, public affairs and crisis communications success for a client list that included: Hitachi, Mitsubishi, Nintendo, the International Olympic Committee (Salt Lake City crisis), Easton Sports, Wilson Sports, The Seattle Seahawks, Adobe Systems, Walt Disney Concert Hall, Mirage Resorts, TransAmerica, Queen of Angels-Hollywood Presbyterian Medial Center, Childrens Hospital, and the John Wayne Cancer Institute, among many others.
1982 - 1989
News Reporter and Anchor
Correspondent for the NBC Radio Network, as well as reporter, anchor and talk-show host for the NBC owned-and-operated station KYUU.