Since 2007 I have served as an in-house Marketing Manager (replacing a full service marketing agency) in the NY area. I am responsible for all marketing efforts from conception, planning, negotiating and budgeting (over $1m/year), through production, placement, implementation and tracking.
I am experienced in and thoroughly enjoy traditional marketing (such as print, outdoor, television, radio, direct marketing, and promotions). A growing share of my time and efforts, however, has been devoted to online marketing. I am also responsible for all of the following activities: PPC/ SEM, email marketing, blogging, twitter, facebook (pages and ad campaigns, etc. With these responsibilities, being highly PC-literate has been helpful.