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Work experience

Marsham International

Jul 2015Present

Brand Business Manager

Brand manager representing quality natural and organic manufacturers from around the world. 

PUMPED Inc

20082015

Account Executive

Account Executive Responsible for developing: experiential and event marketing programs, strategic sampling partnerships, campus promotions, Student Life Expo, and billboard advertising. Exceed annual sales quotas as the top account executive for five consecutive years averaging 110% of quota. Overcame challenging CPG account acquisition and expanded into other brands within the organization. Worked with the agency and brand teams to select demographically and psychographically aligned consumer access points. Successfully established our agency as a vendor with one of the largest CPG companies in the world. Secured title sponsorship for millennial targeted event, as part of their refocus on youth marketing. Developed with clients and agencies strategic marketing programs with social and digital outreach. Led brand teams in marketing grassroots executions in accordance with the brand strategy. Led national marketing initiatives focusing on: recruiting, training, asset acquisition, logistics, venue negotiations, program management and client reporting.

Lawnshot Irrigation

20022007

Founder/owner

Founder/Owner Developed a large portfolio of residential and commercial clients. Selected as an approved vendor to participate in publicly tendered projects. Successfully sold the company for a profit in 2007.

Education

University of Toronto

Jul 2015Sep 2016

Brand Management Certificate (Candidate)

The program offers participants insights into the strategic nuances of brand management for different types of brands, such as product and corporate, or B2C and B2B. In addition, situational nuances of brand management will be studied for brand launch, brand invigoration/rebranding, and competitive defense. Brand management measurement will be introduced and participants will learn strategies to track brand equity and brand value, track the ability of the organization to implement the brand strategy, and evaluate the ROI of individual marketing investments.

University of Toronto

Jul 2015Sep 2016

Digital Marketing Management Certificate (Candidate)

This certificate is designed to help rapidly acquire and apply know-how for specialist, leadership and management roles in Digital Marketing Management. The certificate covers the broad foundations of Digital Marketing Management and delves further into the specialist disciplines of Search Engine Marketing and Social Media Marketing.

Ryerson University

19992003

Business and Commerce 

A business/technology hybrid, Ryerson’s  Information Technology Management (ITM) is Canada’s only school dedicated to business management and ICT. Our graduates help drive business strategies using ICT solutions, making ITM a leading contributor to Canada’s ICT economy.

Portfolio

Portfolio