Areas of Expertise

- Strategy Development and Execution

- Brand Management / Positioning / Identity

- Integrated MarCom Initiatives / Campaigns

- Project Management / Event Management

- Product Launch / Management

- SEM / SEO / Digital Advertising / Web 2.0

- Competitive Analysis / Category Trends

- Media Relations / Public Relations / Social Media

- Client, Agency, Partner Relationship Management

- Content Development / Web Site / Internet Management

- Collateral / Promotional Materials Development

- Competitive Intelligence / Category Trends / Market Research /

- Sales Support / Lead Generation / Business Development

- Communications / Presentations / Proposals

- Budget Management / Vendor Management


Top-producing marketing executive with an extraordinary career record of success in developing and executing a broad range of compelling marketing, PR, and corporate communications campaigns that establish market dominance, build brand awareness, and strengthen competitive advantage. Leverages keen insight into target markets, key business drivers, and focused product messaging to create cutting-edge, integrated marketing programs that exceed objectives.

High-energy leader who thrives in fast-paced, change-driven business arenas and easily manages multiple priorities and projects. Creative force and innovative thinker with "dead-on" market instincts and an innate ability to zero in on unmet customer needs and the elements that drive buying decisions. Develops differentiated marketing strategies and clear messaging to solidify market leadership. Polished communicator who navigates comfortably across organizational levels and functional areas.

Experienced and successful in traditional and digital marketing, including interactive/viral marketing, e-commerce, and social media. Extensive B2B and B2C marketing background with outstanding accomplishments in corporate, software, academic, and consulting environments. Hands-on leader capable of coming up to speed quickly, doing solid creative work, and driving all facets of marketing research, planning, execution and measurement.

Work History

Work History

E-Business Marketing Manager

Image Solutions, Inc.

- Led digital marketing and go-to-market strategies for privately-held, global leader selling to B2B market.

- Directed traditional and online marketing initiatives; managed website, e-commerce, promotions, advertising, PR, tradeshow exhibiting, banner placement, email campaigns, SEO, SEM, and events.

- Managed all facets of company’s 1st annual “e-Solutions” industry conference in NYC, a 3-day event attended by clients, prospects and industry authorities; managed guest speakers, events, accommodations, hospitality, and travel logistics.

- Spearheaded all “e-solutions” marketing programs and activities including conference website, online registration, advertising, promotions, signage, programs, and email blasts.

-Drove significant new revenue by designing and executing innovative “We Can or You Can” advertising campaign, that provided clients with options and tools for compiling information to manage the FDA approval process.

Dec 2010 - Oct 2011

Director of Marketing

Halfpenny Technologies, Inc.

- Oversaw the development and implementation of all marketing and communication strategies and compaigns for a privately-held company selling to B2B market via traditional and digital marketing.

- Completely rebranded company including a new company logo, product logos, website, sales collateral, exhibit booths and displays, presentations with charts and diagrams, advertising print campaigns, emails, letterhead, and promotions.

- Progressed product development with newly designed mobile/portal screens for ITF-Portal® and ITF-GoDoc®.

- Optimized online presence with new internet initiatives including SEO/PPC, SEM, banner ads, blogs, and social media.

- Developed and executed strategic PR tactics and new messaging through press releases and article placements.

- Organized company events, webinars, conferences, tradeshows, speaking engagements, sponsorships, sales meetings.

- Enhanced sales opportunities through lead generation/nurturing, letter campaigns, surveying win/loss, managing CRM.

- Bettered marketing promotion strategies through self-developed marketing analysis, reporting metrics and formats.

- Managed company's relationships with PR, SEO and cold-calling firms, industry associations and marketing vendors.

Mar 2006 - Aug 2010

Director of Marketing

Healthcare Data Management, Inc.

- Developed and executed a national marketing plan to achieve market awareness, sales pipeline development and sales readiness for a privately-held company selling to Fortune 500 companies via traditional and digital marketing.

- Bolstered company’s 1st formal marketing programs. Created unified brand image and messaging. Developed new advertising campaigns, sales collateral, corporate presentations, email blasts, promotions, and electronic press kits.

-Hosted user groups and product webinars to increase business and attract new prospects.

-Enhanced online presence and search engine rankings through website redesign and new SEO/SEM strategies.

-Produced reports on key activities, forecasting, tracking, reporting, and evaluation for marketing initiatives.

-Managed lists, list segmentation, and marketing databases. Governed marketing priorities and budget.

Nov 2003 - May 2005

Director of Marketing

Healthworks Alliance, Inc.

- Directed branding, positioning, campaigns and strengthened market presence through focused strategies and tactics for a privately-held company selling to B2B market via traditional and digital marketing.

- Increased presence and generated new leads by developing tradeshow, email, direct mail, advertising, PR and promotional campaigns. Maintained CRM database of more than 50K contacts.

- Improved online presence with e-marketing initiatives including new website and content, banner ads, email campaigns, SEO/PPC, SEM and electronic library of sales collateral.

- Updated logo, conceived/designed 1st cohesive family of sales collateral and national print ads.

- Developed and produced new PowerPoint and Flash sales presentations.

- Invigorated tradeshow presence and results by designed 10'x20' exhibit, plus 3 quick screen exhibits.

- Drove new heights of brand awareness by conceiving and designing Rubiks' Cube trade show promotional giveaway with each side promoting a different company product.

Mar 2003 - Nov 2003

Marketing Manager

Managed Care Strategies, Inc.

- Led market positioning strategy for privately-held company selling to both B2B and B2C markets via traditional and digital marketing.

- Directed/executed branding/identity programs, messaging, product launches, e-business strategies, strategic partnerships, trademark rights, marcom/press activities, market research, tradeshows, and marketing campaigns.

- Managed special projects and vendor relationships. Supervised key accounts.

- Created new logos for individual products and services. Redesigned website. Created sales/marketing collateral.

- Authored/developed interactive CD-ROM’s for prospective client presentations and as loops for tradeshows.


Dec 2012

Post Grad Certificate, Marketing Strategy

Cornell University

Six-course certificate program to equip decision-makers with MBA-level marketing concepts and tools required to make informed decisions and set direction for their company, business unit, department or product line; courses included Essentials of Marketing Strategy, Applied Marketing Strategy and Decision-Making Tools, Marketing Research and Analysis, Creating and Communicating the Value of Your Brand, Introducing New Products: Successes and Failures, Distribution Strategy and International Marketing.

Oct 2012

Post Grad Certificate, Social Media

Seton Hall University

Five-course certificate program for developing the expertise necessary for using social media effectively in a marketing strategy plan and the ability to apply social media tools in a variety of business settings.

May 2003

Post Grad Certificate, E-Commerce

Penn State University

Nine-course certificate program focusing on the methodologies, technical aspects and business models of e-commerce; courses included Business Principles, EDI, Legal Issues, Project Management, SCM, Internet Securities, XML, Web Programming and Internet-Based Marketing.

May 1992


Drexel University

MS degree in arts administration with concentration in marketing; Philadelphia Zoo Internship

Classes included: Group Dynamics and Problem-Solving, Applied Research Methods, Financial Accounting, Executive Leadership, Fund Development, Human Resource Administration, Business Law, Management Techniques, Organizational Change and Development, Programmatic Planning and Evaluation, Survey Research, Technology and Marketing, and additional marketing courses.

May 1986


Villanova Uniersity

BFA degree with minors in art history and psychology; Dean’s List; Women’s Lacrosse Team.