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Professional experience

Dec 2011today

 Sales Manager and Key Account Manager Office B2B

Nestlé Nespresso SA, Switzerland


Sales Manager Office

  • Define Operational Plan 
  • Define yearly and monthly sales budget
  • Manage the Sales Managers/Commercial Managers of distribution network (5 Exclusif Distributor)
  • Consolidation and analysis of the Monthly sales
  • Proposition and follow up of Sales Force specific actions/promotions/events/trade fairs in order to reach the sales targets
  • Liaise with Marketing department (Club Comm, Events, PR, CRM) to run commercial and marketing plan.
  • Control agent commercial activities, create and implement national offers
  • Manage the Office sales forces of distribution network with regular meetings, welcome and train new salesmen on product, assess their performance
  • Ensure the compliance with the internationally defined Nespresso sales process and B2B Sales and Trade terms (S&TT’s) and with local Legal.
  • Define, organize and implement Sales Force training program
  • Implementation of Digital Tool for the Sales Force
  • Market Study, Market Sizing & Market Segmentation
  • Implementation Coffee Corner on the Swiss Market
  • Understand competitors and trends. Turn understanding into actions that allow growth and expansion. Monitor and report all competitive activities.
  • Define strategy and action plan for Copy Caps 

Key Account Manager Office

  • Define and monitor yearly KAM budget
  • Supervision of national KA activities
  • Coordination of regional KA activities on national level
  • Coordination of international KA activities on national level
  • Represent the company in negociation of contract with larger key accounts
  • Development of existing key accounts (turnover, capsules and machines growth)
  • Coordinate and manage all sales related activities of Key Account sales force

Direct reports: 2 

Indirect reports: 80 (sales force Distributors)

Nov 2010Oct 2011

Key Account Manager / Product Manager

Univerre Pro Uva, 3960 Sierre
  • Define and Develop Key Account strategy
  • Product Management out-of-home
  • P&L responsibility
  • Market Analysis 
Nov 2002Oct 2010

National Sales Manager

WANZL(Schweiz) AG, 9425 Thal
  • Mangement of the sales team (3 direct reports)
  • Key Account Management
  • Define Commercial and Marketing Strategy
  • Responsible for the branch of Yverdon
  • Acquisition of new clients
  • Development existing clients
20002002

Trainer/Auditor

SENSORMATIC AG, 6305 Zug
  • Define and run Trainings for Sales Force
  • Audit in Security
  • Define and run specific Customer Training
19962000

Back Office Manager

SENSORMATIC AG, 6305 Zug
  • Sales Administration
  • Invoicing
  • Reporting
  • Marketing
19911996

Cashier

BANQUE CANTONALE VAUDOISE, 1814 La Tour-de-Peilz
  •  Back-Up Head Cashier
  • Assistant and Back-Up Asset Manager
19882001

Apprenticeship Commercial employee

Banque Cantonale Vaudoise, 1820 Montreux

Education

Sep 2013Sep 2013

Mobilising people to implement changes

IMD & Nestlé
Mär 2012Jun 2012

Leading a winning sales team

Krauthammer
Mai 2008Jan 2009

Commercial Coordinator

CEFCO Lausanne