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Adrian Ciucu

Data Scientist BIC Europe

Work experience

Oct 2014Present

Data Scientist

BIC Europe

• Build up the environment for deriving customer, product and market insights (from internal data, external datasharing, market panels, competition knowledge...)

• Partner with internal teams to help our customers grow (based on their sell-out, stock datasharing)

• Manage remotely (in a virtual team) a European Sales Analyst

Jun 2011Sep 2014

Sales Analyst Europe

BIC Europe

Accompanied proactively various internal contacts, across direct or transversal hierarchies, in designing/developing analytical frameworks in order to extract sound insights on the business performance and business development

• Performed regular reporting for Sales & Marketing Europe from internal data, in a "one-stop information hub";

• Integrated external sell-out data received from specific customers in modern mass market into a new flexible tool, in order to track market shares, evolutions, pricing versus competition;

• Designed, developed and implemented a robust solution aimed at measuring distributors' performance in terms of sell-out, margin, distribution, stock, based on data sharing received;

• Anticipated/assessed new business requirements and “industrialized” them (if possible) into new/existing tools

• Key contact with Sales & Marketing EU teams on custom/ad-hoc analysis • Responsible (business project manager) for the evolution of Sales Business Intelligence tools

• Animated the community of local Sales Analysts by sharing best practices in terms of reporting;

• Trained Sales & Marketing population in using internal information systems or specific tools developed.

Jan 2011Jun 2011

Financial Analyst

BIC Romania

• Worked on the monthly consolidation of the business unit financial data and ensured the integrity of reported data;

• Ensured accurate and timely preparation of standard management reporting;

• Performed analytical reviews on the monthly financial results, such as P&L’s by Customer and by Product.

Jun 2010Dec 2010

Market Data Analyst

BIC Romania

• Used retail audit data from traditional stores network to identify suitable potential new distributors (w Field Sales Manager);

• Improved sales force effectiveness, by redesigning sales reps' routes (w National Sales Manager);

• Reviewed product assortment offered and made recommendations (pricing, packaging) to better match consumer needs (AC Nielsen, GfK) (w Marketing Manager)

Mar 2009Oct 2009


MBA International

• Maintained the hardware infrastructure and ensured technical support for classes and students;

• Updated website with news, events and public information regarding I-MBA.

• Redesigned the Career Office section of the program’s website (;

• Involved in important I-MBA projects, like Career Fair and academic seminars.

Feb 2006Aug 2008

Sales Analyst

BIC Romania

• Optimized and developed new reporting and consolidation tools for sales force, management team;

• Prepared sales forecasts, targets and bonuses concerning sales force;

• Key account assistantship (promo, prices, back-margin invoices);

• Interpreted monthly sales performance, monitored adherence to budget;

• Helped Logistics with replenishment from central warehouse to regional ones, according to forecasts and budgets;

• Ensured on-invoice and back-margin discounts are in line with Group’s sales policy;

• Supported proactively internal contacts in their use of the information systems.



Master of Business Administration (M.B.A.) - E-Business

Athens University of Economics and Business

MBA International a Business School member of Association of MBAs (AMBA)


Master's Degree

Universitatea „Alexandru Ioan Cuza” din Iași

International Trade


Bachelor's Degree

Academia de Studii Economice din București



TOP 10
Business Insights Competitive Intelligence Data Analytics Database management system Digital Marketing E-Business Finance Market analysis Performance Reporting Business Development


Preferred Career

My strongest desire is to discover uncharted territories in business insights, while maintaining a solid operational Business Intelligence system.
Deeply influenced during my MBA studies, I think the area of Knowledge Management could bring tremendous added value to any business, in any industry.