Adrian Ciucu

Adrian Ciucu

Data Scientist BIC Europe

Work History

Work History
Oct 2014 - Present

Data Scientist

BIC Europe

• Build up the environment for deriving customer, product and market insights (from internal data, external datasharing, market panels, competition knowledge...)

• Partner with internal teams to help our customers grow (based on their sell-out, stock datasharing)

• Manage remotely (in a virtual team) a European Sales Analyst

Jun 2011 - Sep 2014

Sales Analyst Europe

BIC Europe

Accompanied proactively various internal contacts, across direct or transversal hierarchies, in designing/developing analytical frameworks in order to extract sound insights on the business performance and business development

• Performed regular reporting for Sales & Marketing Europe from internal data, in a "one-stop information hub";

• Integrated external sell-out data received from specific customers in modern mass market into a new flexible tool, in order to track market shares, evolutions, pricing versus competition;

• Designed, developed and implemented a robust solution aimed at measuring distributors' performance in terms of sell-out, margin, distribution, stock, based on data sharing received;

• Anticipated/assessed new business requirements and “industrialized” them (if possible) into new/existing tools

• Key contact with Sales & Marketing EU teams on custom/ad-hoc analysis • Responsible (business project manager) for the evolution of Sales Business Intelligence tools

• Animated the community of local Sales Analysts by sharing best practices in terms of reporting;

• Trained Sales & Marketing population in using internal information systems or specific tools developed.

Jan 2011 - Jun 2011

Financial Analyst

BIC Romania

• Worked on the monthly consolidation of the business unit financial data and ensured the integrity of reported data;

• Ensured accurate and timely preparation of standard management reporting;

• Performed analytical reviews on the monthly financial results, such as P&L’s by Customer and by Product.

Jun 2010 - Dec 2010

Market Data Analyst

BIC Romania

• Used retail audit data from traditional stores network to identify suitable potential new distributors (w Field Sales Manager);

• Improved sales force effectiveness, by redesigning sales reps' routes (w National Sales Manager);

• Reviewed product assortment offered and made recommendations (pricing, packaging) to better match consumer needs (AC Nielsen, GfK) (w Marketing Manager)

Mar 2009 - Oct 2009


MBA International

• Maintained the hardware infrastructure and ensured technical support for classes and students;

• Updated website with news, events and public information regarding I-MBA.

• Redesigned the Career Office section of the program’s website (;

• Involved in important I-MBA projects, like Career Fair and academic seminars.

Feb 2006 - Aug 2008

Sales Analyst

BIC Romania

• Optimized and developed new reporting and consolidation tools for sales force, management team;

• Prepared sales forecasts, targets and bonuses concerning sales force;

• Key account assistantship (promo, prices, back-margin invoices);

• Interpreted monthly sales performance, monitored adherence to budget;

• Helped Logistics with replenishment from central warehouse to regional ones, according to forecasts and budgets;

• Ensured on-invoice and back-margin discounts are in line with Group’s sales policy;

• Supported proactively internal contacts in their use of the information systems.


2008 - 2009

Master of Business Administration (M.B.A.) - E-Business

Athens University of Economics and Business

MBA International a Business School member of Association of MBAs (AMBA)

2004 - 2005

Master's Degree

Universitatea „Alexandru Ioan Cuza” din Iași

International Trade

1998 - 2003

Bachelor's Degree

Academia de Studii Economice din București




TOP 10

Business Insights Competitive Intelligence Data Analytics Database management system Digital Marketing E-Business Finance Market analysis Performance Reporting Business Development

Preferred Career

My strongest desire is to discover uncharted territories in business insights, while maintaining a solid operational Business Intelligence system.
Deeply influenced during my MBA studies, I think the area of Knowledge Management could bring tremendous added value to any business, in any industry.