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Work experience

Sep 2006Present

SENIOR OEM ACCOUNT MANAGER

Microsoft Singapore

Responsible for driving the consumer and retail strategy for the HP account in APJ and accountable for $460m of revenue across SEA

Developed and executed a compete retail plan for MS-HP across SEA including retail store creation, brand designs, promoter setup and demo zones

Build a Windows LIVE marketing plan with HP to increase LIVE IDs at point of sales

Consistently overachieved on revenue and margin goals - won the superstar award

Manage a team of four AMs across SEA including setting their KPIs

Feb 2004Sep 2006

Market Development Manager

Intel

Managed OEM Marketing for Intel for the HP account in the Asia  region which includes product marketing and retail

Built the Core 2 Duo retail plan and consumer ad plan across Asia

Increased sales by 25% Q-Q as a result of the retail plan

Dec 2002Feb 2004

APAC Sales Manager

Intel
Responsible for building and driving Intel's motherboard business in the Asia Pacific region with focus on SEA and India
May 2000Dec 2002

Product Marketing Manager

Intel
Product Marketing Manager for the Intel motherboard business
19951998

Consultant

E & Y
Worked as a consultant in the mid market business in silicon valley - responsible for business process reengineering. Left to pursue an MBA

Education

19982000

MBA

Carnegie Mellon University - Tepper School of Business
19911995

BS

University of Illinois