- Design website content that satisfies the webmaster, website content writers in the organizations and website users external to the organization.
- Designing of marketing collaterals such as brochures, newsletters etc. Working with marketing experts to ensure that campaigns get maximum exposure.
- Convert written, graphic, audio and video components to Internet-compatible formats by using software designed to facilitate the conversion process or by doing the required programming themselves.
- Ensure that the site operates as planned by performing site and usage analyses and modifying the site as needed.
- Upgrade site content on an ongoing basis to improve and keep the site visually interesting.
- Contributing to the Web page life cycle - Analysing, Co-ordinating, Content creation, Testing, Publishing, Maintenance and Localization.