The primary objective in this role is to increase the lead pipeline (increased by 200%) for IDP branch offices. I have been using various online marketing activities and tools to achieve this objective. I handle the entire spectrum of online marketing, from website development & maintenance, SEO & SEM activities based on requirements of branch and/or destination pipeline. Also I maintain the social media presence of IDP India on Facebook, Twitter and Blogspot. My efforts have contributed more than 90% of the leads in the pipeline and also I have successfully managed to increase website visits by 300%, FB fan base from 700 to 55k plus.
BRIEF PROFILE: Web Site management, development | SEO, SEM, Adwords, Analytics, Display Marketing |
Knowledge Management | Web site Project Handling | Special Web projects | Print, Radio, Office Branding, Offline creative | Overall marketing budgeting | ATL, BTL planning | CRM analytics | Web analytics | Online Marketing Strategies | Marketing Budget Allocation | Social Media Optimization (SMO) | Contact Center Setup | Campaign Concept Development | Vendor Management