Resourceful Online Marketing Professional with 12+ years experience developing and implementing digital marketing and advertising campaigns.

Work History

Work History
Jan 2015 - Present

Marketing Head - India

AECC Global

Set-up the marketing team from scratch. Conceptualized and implemented all branding, collaterals, lead generation campaigns for the organization. Was able to generate 50K leads in a single year. Part of the core strategy team responsible to driving business and accomplishing business goals.

Sep 2014 - Dec 2014

AVP Digital Strategy & Insights

Pulp Strategy Communications

Responsible for the overall Digital Operations Team. Maintaining existing client relations for digital driven
projects. Involved in RFPs, pitches, and strategy presentations for new and existing clients.

Dec 2010 - Sep 2014

Manager E-Marketing South Asia

IDP Education India

The primary objective in this role is to increase the lead pipeline (increased by 200%) for IDP branch offices. I have been using various online marketing activities and tools to achieve this objective. I handle the entire spectrum of online marketing, from website development & maintenance, SEO & SEM activities based on requirements of branch and/or destination pipeline. Also I maintain the social media presence of IDP India on Facebook, Twitter and Blogspot. My efforts have contributed more than 90% of the leads in the pipeline and also I have successfully managed to increase website visits by 300%, FB fan base from 700 to 55k plus.

BRIEF PROFILE: Web Site management, development | SEO, SEM, Adwords, Analytics, Display Marketing |
Knowledge Management | Web site Project Handling | Special Web projects | Print, Radio, Office Branding, Offline creative | Overall marketing budgeting | ATL, BTL planning | CRM analytics | Web analytics | Online Marketing Strategies | Marketing Budget Allocation | Social Media Optimization (SMO) | Contact Center Setup | Campaign Concept Development | Vendor Management

Oct 2009 - Nov 2010

Online Marketing Manager

HCL Comnet

I was entrusted to create a rich web experience for potential clients, industry analysts and other influencers and decision makers. I successfully managed to implement a whole new CMS system for the website, create an entire new structure for the website and also new areas of user engagement. Also I promoted the website globally using SEO and SEM in US and Continental Europe. I have also enabled association of HCL Comnet with popular online publications like DQ, IDG Media,, and such.

Aug 2008 - Oct 2009

Business Manager

GroupM – Mediaedge:cia

I was working as an exclusive online marketing account manager with LG Electronics India as my clients. I created the entirely new look of the website, created a new CMS system for the corporate website. I successfully launched several media campaigns for LG Electronics product launches and CSR campaigns.

BRIEF PROFILE: Online Media planning | Campaign Planning | Web site Project Handling | Website Value
additions planning | Escalation handling | Campaign Concept Development | Client Servicing

Jun 2005 - Aug 2008

Account Manager

Timeus Interactive

I was working as an exclusive online marketing account manager with Microsoft India. Working here I was a part many product launch campaigns handling on my own the digital aspects of the launches like creating micro- sites, online display creative’s, LMS & CMS and such. Also I managed the e- mail marketing activities for Microsoft India.

BRIEF PROFILE: Online Media planning | Campaign Planning | Content Management | Website Maintenance | Project Handling | Electronic Data Mailers (EDM) Creations | Campaign Concept Development | Campaign Copy Writing | Microsoft Publishing Tools Expertise: - Pubwiz, DMT, SBCAT, Regsys, Site Builder, TOC Builder, PENS | Client Servicing | Business Development

Jul 2003 - Jun 2005

Content Editor and Member of Technical Staff

CMYK Multimedia

I helped create and manage internal portals for Indian Oil and ONGC. Also helped in creating their respective corporate websites.

BRIEF PROFILE: Content Writing/Editing | Image Editing | Website Maintenance | Feature Writing | Weekly and Monthly Newsletters | Daily Website Updates | Client Servicing | Proposals & Marketing Materials | HTML Edits| Website QA | Website Audits | Technical Assistance

PROJECTS: – IndianOil Corporate Website | –IndianOil Internal Portal | – ONGC Corporate Website | – ONGC Internal Portal | – Corporate Website | – IGL Corporation Corporate Website | – Haier India Corporate Website | Pioneer daily’s Official Website | ONGCReports Magazine


Jan 2009 - Feb 2010

Post Graduate Diploma in Marketing Management

Study Center

Institute of Management Technology, Ghaziabad

Aug 2000 - Jun 2003

Bachelors in Business Administration

Delhi School of Professional Studies and Research

Guru Gobind Sing Indraprastha University



Brand Marketing

Integrated Marketing

Lead Generation

Google Analytics

Google Adwords

Online Marketing

Social Media Marketing

Website Development

CRM Automation

Content Management


CEO's award for outstanding leadership, IDP Education India, September 2013

Student Placement Marketing Excellence - Global Excellence, IDP Education India, September 2013

Online Marketing Excellence, IDP Education, April 2012

Student Placement Marketing Excellence - Global Excellence, IDP Education India, April 2012