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Aditi Dubey Lee

Social Entrepreneur, Designer, Freelance Writer, and Documentary Photographer.

Summary

Passionate about forming creative solutions combined with a practical and level headed approach for social change with a specific goal of empowering women. Hands on development of projects from genesis to delivery. More than seven years of experience, as a writer, editor, and author, working autonomously and in teams. Excellent communication skills. Good at creating well researched, simple yet engaging content and photography for diverse categories. 

Professional Profile

 

-Extensive experience in content creation, development, and editing. Created a wide range of marketing collateral including mailers, web content, catalogs, books, promos and more. 

-Lived in several states and widely traveled across India to work and meet with traditional artisans.

-Diverse writing portfolio from books, movies, websites to social media.

-Founder of Social Enterprise-Ruas. Design, HR, Marketing, Finance, Sales, Beneficiary Management experience.

Work experience

Aug 2014Present

Founder

Ruas India

Ruas is a social enterprise that works towards empowering traditional women artisans and preserving the historic craft forms of India. Our Limited Edition products are co-designed and Hand-Embroidered by the artisans. 

The core belief  at Ruas is that artisans need to be the main designers for their lives and social standing to be transformed. 

Aug 2014Present

Freelance Writer

- Worked on a wide variety of projects in the fields of business, art, education, travel, fashion, history etc.

- Co-wrote a Communication Studies guidebook for Engineering students with Target Publications. It was published in 2015.

- Worked as a Freelance Writer for Ultra Pvt Ltd May 2015 - Jan 2017 Mintage World is India's first online museum for coins, stamps, and postage. The project involved extensive research and detailed articles on Indian history. 

- Wrote a video script for a Bajaj India commercial focused on creating awareness for saving energy. 

-Created the website plus brochure design and content for ISEED, Institute of Rural Management Anand (IRMA).

-Helped an International brand (export house) create a completely new range of bags featuring Indian craft forms.

 

Apr 2013Jul 2014

Senior Writer

Iksula Pvt Ltd. 

Job profile included content generation for several national, international clients and training new personnel.

Feb 2012Oct 2012

Editorial Associate

Wcities Pvt Ltd.

Job profile included creating and editing of travel related content on places of interests around the world.

Oct 2011Jan 2012

Assistant to Photographer Mark Bennington

Mark Bennington Photography

Completed the project- Living The Dream.

Apr 2011Jul 2011

Creative Content Writer

Star India Pvt Ltd.

Worked along with the Internal Communications Lead.

Mar 2011Apr 2011

Assistant to Photographer Mark Bennington

Mark Bennington Photography

Worked on the coffee table book project titled,   “Living The Dream- Life of an Indian Actor.”  Role included research, photography and editing work.

Oct 2010Feb 2011

Marketing Executive

Cineraas Entertainment Pvt Ltd

Assistant to the Marketing Head. Worked on all the marketing aspects of the film, “Yeh Saali Zindagi.”

Education

20092011

 Master of Arts - Communication and Journalism

University of Mumbai

Specialization in Electronic Media.

20062009

Bachelor of Business Administration 

University of Pune

Specialization in Marketing.

Technical Skills

-Understands Content Management System.

-Can manage websites, blogs and social media.

- Microsoft Office.

Languages

Proficient in English and Hindi. 

Other Interests

Painting,  Reading  and Dancing.