Download PDF

Summary

A creative change maker passionate about art, crafts,  fashion,  and history. 

Professional Profile

 

-Extensive experience in content creation, development, and editing. Created a wide range of marketing collateral including mailers, web content, catalogs, books, promos and more. 

-Diverse writing portfolio from books, movies, websites to social media.

-Management experience as Founder of Social Enterprise-Ruas. Handles Design, HR, Marketing, Finance, Sales, Beneficiary Management and more.

Work experience

Aug 2014Present

Founder

Ruas India

Ruas is a social enterprise that works towards empowering traditional women artisans  and preserving the historic craft forms of India. All products co-designed by Ruas and its artisans are limited edition, hand embroidered, unique artifacts designed specifically for artists.

The core belief  at Ruas is that artisans need to be the main designers for their lives and social standing to be transformed. 

Aug 2014Present

Freelance Writer

- Worked on a wide variety of projects in the fields of business, art, education, travel, fashion, history etc.

- Co-wrote a Communication Studies guidebook for Engineering students with Target Publications. It was published in 2015.

- Worked as a Freelance Writer for Ultra Pvt Ltd May 2015 - Jan 2017 Mintage World is India's first online museum for coins, stamps and postage. Project involved extensive research, and writing detailed articles on Indian history. 

- Wrote a script for a Bajaj India commercial focused on creating awareness for saving energy. 

 

Apr 2013Jul 2014

Senior Writer

Iksula Pvt Ltd. 

Job profile included content generation for several national, international clients and training new personnel.

Feb 2012Oct 2012

Editorial Associate

Wcities Pvt Ltd.

Job profile included creating and editing of travel related content on places of interests around the world.

Oct 2011Jan 2012

Assistant to Photographer Mark Bennington

Mark Bennington Photography

Completed the project- Living The Dream.

Apr 2011Jul 2011

Creative Content Writer

Star India Pvt Ltd.

Worked along with the Internal Communications Lead.

Mar 2011Apr 2011

Assistant to Photographer Mark Bennington

Mark Bennington Photography

Worked on the coffee table book project titled,   “Living The Dream- Life of an Indian Actor.”  Role included research, photography and editing work.

Oct 2010Feb 2011

Marketing Executive

Cineraas Entertainment Pvt Ltd

Assistant to the Marketing Head. Worked on all the marketing aspects of the film, “Yeh Saali Zindagi.”

Education

20092011

 Master of Arts - Communication and Journalism

University of Mumbai

Specialization in Electronic Media.

20062009

Bachelor of Business Administration 

University of Pune

Specialization in Marketing.

Technical Skills

-Understands Content Management System.

-Can manage websites, blogs and social media.

- Microsoft Office.

Languages

Proficient in English and Hindi. 

Other Interests

Painting,  Reading  and Dancing.