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Adia Lane

Sales Manager, Development Coordinator, Content Manager and Executive Assistant to the President with a background in News Writing, Media, Marketing, Advertising and Public Relations


Computer Software and Programs:

  • Microsoft Office, Access, Word and Excel: Used to create and edit spreadsheets, financial reports, company documents, brochures, recruiting and advertising materials
  • QuickBooks: Track sales and expenses, create estimates and invoices, manage and pay bills, process payroll, prepare 1099's, print checks and manage Profit & Loss reports, track customer sales, run tax liability reports
  • PowerPoint: Used to create presentations for company meetings and marketing events and campaigns
  • Content Management System (CMS): WordPress, Blogger and Google Analytics used to advertise the company and analyze customer traffic to put website to insure the site is generating keywords most commonly searched by users in need of services on the web
  • AVID: Professional software based nonlinear editing system: Used for video editing, commercial advertising and streaming media
  • Adobe Creative Suite, InDesign, Photoshop and Note++: Used to create and edit marketing materials such as posters, brochures, magazines, newspapers, photos and design Websites

Business Management and Administration:

  • Maintaining customer accounts with a high level of confidentiality
  • Proofreading and editing contracts for the sales team as well as company newsletters and memos
  • Assisting customers in person, by phone and via e-mail
  • Preparation and distribution of brochures and marketing materials
  • Recording and maintaining record of sales leads, following up with sales team to insure potential clients are being reached out to in a timely manner

Work experience

Oct 2017Present

Sales Manager, Executive Assistant, Marketing-Content-Website Admin

Compressed Air Technologies, Inc.
  • Created, and now manage, our company website including updating content, listing equipment for sale, reviewing and replying to customer inquiries received via the website.
  • Responsible for the following:
    • Leading and coaching the sales team
    • Assisting the owner in general sales activities including trade shows, advertising, public relations and others as directed
    • Holding monthly sales meetings with staff to discuss market conditions, competition and leads
    • Creating quotes for customers, confirming pricing with vendors, placing and tracking orders, scheduling shipping and confirming freight charges
    • Ordering literature, brochures and marketing materials
    • Handling all inside sales and supervising the outside sales team
    • Finding leads and networking opportunities for our sales team
  • Responsible for the following reports:
    • Sales and profit
    • Unit sales
    • Sales goals
    • Presidents club
    • Service time and productivity
    • Sales activity logs and quote logs


May 2017Oct 2017

Direct Sales Admin and Executive Assistant

Morgan Services
  • Record and track revenue - MRS and YRS sales
  • Manage sales leads and communicate with sales team regularly on status of prospective clients
  • Proofread all legal documents when a new contract is signed with a new client to insure correct pricing on work orders and that all signatures are present on the documents before finalizing the deal through the GM
  • Write and publish the company newsletter each week
  • Place orders with vendors, billing and receiving, collections and monthly profit/loss reporting
May 2016May 2017

Patient Registration - Medical Receptionist

Mound Family Practice
  • Greeting patients and vendors
  • Signing patients in and obtaining insurance information and any other necessary data
  • Entering information into, Scheduling appointments, Use of multi-line phone system
  • Collecting outstanding balances and copays
  • Handling Patients’ needs directly providing them with support and guidance as needed
  • Responding to patient questions or concerns
  • Maintaining inventory of supplies and ordering stock
  • Completing insurance forms
  • Assisting patients in accessing services
Oct 2015Feb 2016

District Administrative Assistant - Southern Ohio District

Farmers Insurance - Southern Ohio District Office
  • Ensured organizational goals are met through the daily oversight of the operation
  • Worked with the District Manager in the development of Business and Financial Plans in the establishment of specific district goals supportive of company growth plans
  • Monitored compliance activities related to Agent Audits, including working with the District Manager to address any identify discrepancies in sales
  • Create and maintain internal statistical reports, analyze trends, monitor the budget, report expenditures and payroll
  • Assisted in the supervision of 11 agents within the office, in addition to tracking and recording the progress of up to 30 agencies in our district to insure monthly/quarterly goals were met
  • Recruiting, interviewing and selecting prospective agents, encouraging and building mutual trust, respect, and cooperation among team members
Sept 2011May 2014

Contributing Writer and Photographer - Radio DJ

The Guardian: Wright State University Newspaper and WWSU 106.9FM
  • Researched and wrote two pieces per week and shot still photos to accompany stories.
  • Worked the Colonel Glenn Renovations beat; lead the Campus Disability Services beat.
  • Followed through on beat sources, contacts and leads to gather information for stories.
  • Conducted interviews with individuals knowledgeable about each story's subject matter.
  • Organized material, determined area of emphasis and wrote stories according to prescribed editorial style and format standards.
  • Coordinated and hosted remotes for campus events and promotional campaigns.
  • Hosted weekly live shows and conducted on-air interviews.
  • Became skilled in the use of sound boards, turntables and studio equipment.
  • Recorded, edited and aired 30 to 60 second commercials.
May 2013May 2014

Research Assistant: Ball Aerospace, Wright Patterson Air Force Base

JXT Appilacations Inc.

Assisted in the research and implementation of tests and experiments which aid in the improvement of performance and communication in military air battle management.


Sep 2009Dec 2014

Mass Communication (B.A.)

Wright State University - Dayton, Ohio

Journalism, Public Relations, Marketing, Advertising and Corporate Branding