Senior Director, Member Relations
American Society on Aging
Upon coming to ASA I learned that a new CEO would be in place soon after my arrival. My recently completed degree in organizational management would never come in so handy. The organization I joined was in both financial and organizational disarray. The first 18 months in my work here have provided a great learning experience and many challenges along the way. Membership had dropped significantly prior to my arrival; I have been able to slow down the loss of members while at the same time continue to bring in new members. As a multi-disciplinary organization, we will continue to find members who are in and out of the field; hence a successful retention rate will be in the mid 70's percentile.
The challenge is to continue to find new members whose work is relevant to what we do. After a long process of daily problem solving, scarce resources throughout the organization, and a sometimes less than productive staff, the organization is finally seeing the crest of the mountain, although it is still a steep climb. We now begin a strategic planning process that will result in a clear vision and plan of action for the organization to continue on a path of success.