Anne Ornelas De Lemos

Anne Ornelas De Lemos

Work History

Work History
Feb 2007 - Present

Senior Director, Member Relations

American Society on Aging

Upon coming to ASA I learned that a new CEO would be in place soon after my arrival.  My recently completed degree in organizational management would never come in so handy.  The organization I joined was in both financial and organizational disarray.  The first 18 months in my work here have provided a great learning experience and many challenges along the way.  Membership had dropped significantly prior to my arrival; I have been able to slow down the loss of members while at the same time continue to bring in new members.  As a multi-disciplinary organization, we will continue to find members who are in and out of the field; hence a successful retention rate will be in the mid 70's percentile. 

The challenge is to continue to find new members whose work is relevant to what we do. After a long process of daily problem solving, scarce resources throughout the organization, and a sometimes less than productive staff, the organization is finally seeing the crest of the mountain, although it is still a steep climb. We now begin a strategic planning process that will result in a clear vision and plan of action for the organization to continue on a path of success.

Oct 2002 - Jan 2007

Director of Membership

International Society for Magnetic Resonance in Medicine

At ISMRM, I became more familiar with operations within the membership department. Here I learned about recruitment and retention, managed large volumes of data entry, and created more streamlined processes to increase departmental efficiency. In this position I was able to stretch my leadership skills and increase my relationship building opportunities working with 16 study groups, three committees, plus a 40 member board.

Apr 1999 - Oct 2002

Awards/CME Coordinator

The American College of Psychiatrists

As the Awards/CME coordinator, I managed 6 key awards plus a fellowship program for residents in psychiatry. In addition, my responsibilities revolved around producing an annual educational program. Here I developed knowledge and understanding of putting together a program, working closely with leadership and committees, and developing excellent working relationships with invited faculty.   

May 1987 - Apr 1999

Manager

12 + years in Retail/Service environments

12+ years experience in various retail customer service environments, including Macy's and Starbuck's, prepared me for a career in a complementary field. Problem solving is a large part of customer service and is a transferable skill to association managment.

Education

Education
Dec 2003 - Jan 2006

M.A.

http://www.phoenix.edu

The Master of Organizational Management program (OM) is designed to enhance the management skills needed to function effectively within an organization. Students focus on leadership and management—the human side of an organization. This program emphasizes emerging management theory, techniques, and practices, and incorporates feedback and key competencies from senior business executives, curriculum-design experts, and university academic professionals.

1989 - 1992

B.A.

California State University, Sacramento

Psychology is the scientific study of human and animal behavior, cognition, and emotion. It is a broad discipline that includes both basic research and the application of research findings to everyday life.

Skills

Skills

AMS

iMIS and Avectra Ablaze are two products I have used for membership management.

Microsoft Office

Summary

Anne Ornelas de Lemos, a native Californian, is currently Senior Director, Member Relations for the American Society on Aging.  She began this position in 2007, after four years at the International Society for Magnetic Resonance in Medicine, where she also worked in membership.

Her current responsibilities include development and implementation of successful recruitment and retention campaigns aimed at expanding the Society's membership base; supervision of customer service staff and department operations; ongoing assessment of member satisfaction and expectations; promotion and coordination of new and existing member benefit and networking programs; and staffing of related committees and workgroups.  She notes the biggest challenges in this position revolve around change management with the organization's culture.

With many changes and the varying needs of the organization, Anne has worked outside the realm of membership to lead production teams and work with outside resources and vendors for managing annual conference registration.  Her ability to manage details and also see the big picture has helped reduce costs and increase efficiencies where the organization has needed most.

Anne began her career as an association management professional in 1999 as the Awards/Education Coordinator at the American College of Psychiatrists.  Previously, she worked in retail management for 12 years.  In January 2006, she graduated from the University of Phoenix Online program with a master's degree in Organizational Management.

Volunteer Career

2008-2009 Vice-Chair

Northern California Network Leadership Council of the American Society of Association Executives.

2008-2009 Committee Member

Executive Management Section of the American Society of Association Executives.

2008-2009 Committee Member

Bay Area Region Council of the California Society of Association Executives.

2006 - 2008 Council Member

Northern California Network of the American Society of Association Executives

Interest

Photography, running, travel, social networking, generations X, Y and Boomers.

Membership Materials